Smart Gaming Group (SGG) is a software developer founded back in 2007 and based in London, UK, with an office in Malta. The company employs around 100 people and serves customers worldwide. Its focus lies in live-dealer casino products, and it is famous for its cooperation with SKY TV network, where its products are broadcast. In addition to this, the company has an affiliate program that offers beneficial conditions to its marketing partners.
Apart from offering live-dealer products to online operators, SGG has also developed SmartOut, its trademark application with which their games can be placed into betting shops and internet cafes for easier land accessibility and a genuine land casino-like experience.
Also, through its partnership with Spielbank Schleswig-Holstein, one of Germany’s top land based casinos, the company provides another much-desired service – playing on tables sat in actual terrestrial casinos.
Having in mind how client-oriented SGG and its live dealers are, and adding its taste for innovation to this, there’s no doubt that we’ll hear much more about this company in the future.
As mentioned above, SGG is all about live-dealer casino offering. This main focus can turn out to be rather lucrative, as the industry is crazy about live games these days. What they have on offer is Multi-Player Live Casino Platform which consists of four games – live blackjack, roulette, baccarat, and autoroulette. The games can be accessed from a number of channels, including the Internet, television and shop terminals. To prove its flexibility, SGG enables customized in-game branding. And as a bonus, SGG clients also get Smart BackOffice, a wise solution for all their player management issues, which provides a complete package for monitoring of their business.
As for the above mentioned SmartOut application, it comes in three different modules to satisfy client preferences: Business Admin Module, operating through SGG virtual shop, and enabling customers to run SGG live casino games from their betting shop or internet café; Shop Admin Module, which offers SGG clients complete control over their live casino environment; User Play Module, which enables SGG clients to provide players with an excellent live casino experience.
Furthermore, the company manages to do what was once believed to be impossible – bridge the worlds of online and land-based casinos by enabling their live casino players to enjoy the thrill of betting on games in a real casino – in this case the Spielbank SH and its roulettes, blackjack and other table games, and to do so in real time. Thanks to its innovative Smart Live Box Solution for land-based casinos, the Smart Gaming Group lets their customers interact with actual dealers in an actual casino and brings live casino betting to a new level.
It is crystal clear that a brand such as SGG needs to aim a lot of its efforts towards ensuring customer satisfaction through provision of a secure and fair environment. In case of SGG, these are guaranteed. Namely, the company holds a license to operate, issued by the UK Gambling Commission, which guarantees that their products are fully regulated. As for the broadcasting side of their business, the company also holds a valuable certificate issued by OFCOM. Having this in mind, punters can feel safe playing SGG live games, but they are still recommended to get to know the terms and conditions of the operation where they plan to wager, in order to avoid any unpleasant surprises in the future.
14th of February 2016
14th of February 2016