PlaySafe is a company better known under the name PlaySafe Holding AS, and it is unique in the industry in that it is an investment company focusing on online gaming sector. This is quite a young firm, as it was established only in 2006, but it has already built a reputation, constantly reporting excellent growth in revenues and business activities.
This Norway-listed company bases its business on an investment model, where it acquires small and medium-sized online gaming operators. The number of its members, although still not as big as in some major software companies, keeps growing steadily. And the best way to grow is by offering a competitive services package, which PlaySafe is well aware of. Therefore, the company seems to be working very hard in order to provide its customers with first-rate product that will boost their business turnover.
In order to achieve this, the company in 2010 launched a brand new product – an online poker and casino terminal ActionStation for regulated markets. PlaySafe’s innovative approach with this product, and the comprehensive B2B strategy it employed in spreading its influence in the highly competitive market only prove that this company has very serious and grand aspirations for the future.
In its ambition to offer a comprehensive solution, the PlaySafe’s Action product has employed a rather innovative B2B concept, Action Marketing Tools Engine, which serves to drive traffic through a number of different options, including the above mentioned ActionStation, as well as ActioniCafe (for internet cafes), ActionAffiliates, ActionLicensee, and ActionCards. With this, the company managed to enlarge the simple notion of “affiliate” and employ a number of different marketing channels in its offering.
The games suite offered by this fast-expanding and innovative software house is quite extensive. Apart from the excellent poker solution, the company also offers a range of casino-styled games, employing exquisite graphical and audio solutions. In addition to the marketing assistance and great variety of games, PlaySafe clients can also benefit from great security features and speedy customer support.
In terms of PlaySafe brands, supported by a gaming license granted by the authority of Netherlands Antilles and Kahnawake, their number keeps growing. At the moment, the company includes ActionPoker, TigerGaming, PokerInCanada, PayNoRake, SciFiCasino, Connect2Casino, and BreakAwayCasino. All of these operate on the Action Poker Network, and many of them are Canada-facing venues. Unfortunately, despite the quality software provider, some of these brands earned themselves ‘rogue’ attributes, due to unprofessional practice and ill treatment of players.
As the software house’s website claims, they pay particular attention to responsible gaming, striving to provide a secure and responsible environment for online gambling, constantly reminding players that they should play for the original, right reason – fun.
The company also offers help with prevention of underage gambling and assistance with problem gambling, which also testifies about their dedication to safe gaming.
However, having in mind that some of the PlaySafe-powered casinos have poor reputation, it’s crucial for players to go through each individual casino’s terms and conditions BEFORE making a deposit and start playing for real money, because even though you may like the games and the service up to a point, you may find yourself in an unfavorable situation if you are poorly informed.
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