William Hill's marketing Director reviews strategies


Greater emphasis on digital marketing on the cards at William Hill plc

The UK professional publication Marketing Magazine reports that Kristof Fahy, who joined the William Hill betting group as marketing and brand director at the beginning of 2010, is carrying out an extensive review of the group marketing strategies.

The magazine reports that Fahy is not only studying the company's GBP 5 million advertising account, but intends to place more emphasis on digital marketing going forward. Fahy was previously Yahoo!'s vice-president of international marketing,

It is believed that The Brooklyn Brothers agency, which was hired in November 2009, will lose the work, despite having recently completed a project in association with ITV to promote William Hill's betting products during the latter stages of the FA Cup and Champions League .

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from Germany read article Solid first quarter for Unibet plc

Casino Of The Month

Casino of the Month

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

Totals

  • New Members
    29
  • Members Online
    414
  • Guests
    1,806
Highest Community Rated Online Casinos
Guts Casino
  (272 Ratings)
32 Red Casino
  (512 Ratings)
Club USA Casino
  (383 Ratings)
Mr Green Casino
  (377 Ratings)
Buzzluck Casino
  (247 Ratings)
Lucky Red Casino
  (296 Ratings)
Videoslots.com
  (245 Ratings)
Bet365 Games
  (240 Ratings)
CasinoRoom
  (243 Ratings)
Unibet Casino
  (223 Ratings)
Raging Bull
  (174 Ratings)
NextCasino
  (243 Ratings)
CasinoLuck
  (318 Ratings)
SlotsMillion
  (155 Ratings)
Betsson Casino
  (312 Ratings)
TradaCasino
  (98 Ratings)
Redbet Casino
  (227 Ratings)
Betsafe Casino
  (288 Ratings)
Vera John Casino
  (247 Ratings)
Casino Extreme
  (261 Ratings)
ComeOn Casino
  (348 Ratings)
Thrills Casino
  (237 Ratings)
Ladbrokes Casino
  (200 Ratings)
Chance Hill
  (52 Ratings)
InterCasino
  (196 Ratings)
Bet365 Casino
  (488 Ratings)
Intertops Red Casino
  (172 Ratings)
Slotland
  (423 Ratings)
BETAT Casino
  (285 Ratings)
Slotty Vegas
  (170 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus