Along with other momentous corporate happenings in its current history, William Hill plc has launched its new and extensively updated bingo website following a research exercise to determine what its players prefer.

William Hill spokeswoman Jennie Prest said, "William Hill Bingo is the first part to launch after a brand review of our whole website and we are delighted with the look and feel of it. We really listened to what players want and expect from a good bingo site and we think we've delivered that and more."

The bingo lobby includes 90 ball, 80 ball and 75 ball and jackpot games with a new game starting every few minutes.