William Hill Appeals to Asian Online Punters with New Macau Casino

Macau has a larger gambling industry than American gambling mecca, Las Vegas. William Hill has made a move toward cashing in on this bustling industry by appealing to Asian online punters living in Europe with the new Macau tab on its website. Having previously launched its Vegas themed casino in 2014, Macau was naturally the next step in the company’s market expansion plans.

A variety of games from Scientific Games’ studios plus live dealer games from Evolution Gaming tick all the boxes for players. A mix of RNG and live gaming deliver a well-rounded online gambling experience. Taking this offering a bit further in terms of convenience, all products are available via desktop, mobile and Will Hill’s High Street betting shops.

Also appealing to the Asian market is Live Baccarat Squeeze, which is an Evolution Gaming product based on the Chinese tradition of “squeezing” the cards during a live Baccarat game. You’ll notice the players bending the cards between their fingers and turning up the corners just enough to view the suit and number. This practice makes the cards good for just one game and now it’s available online at William Hill, where it has been exclusively available for a while. The live gaming studio uses a minimum of 17 cameras to capture each moment as in a live gaming environment.

Evolution describes its Live Baccarat Squeeze game as:

“Taking online Baccarat play into a new dimension, Evolution Live Baccarat Squeeze keeps the action flowing while delivering maximum suspense and authenticity. The dealer quickly reveals cards for the hand associated with the lesser total wager and will squeeze cards dealt to the hand associated with the greatest total wager.”