The joint Spanish facing gambling venture between European sports betting companies Betbull and Bwin, Betbull Bwin Espana (BBE), announced this week that the Community of Madrid has issued a retail betting licence for BBE's w1nners brand, and the company is now in a position to commence opperations in the Madrid province.

The attractive new w1nners emblem and corporate colours were presented to the public at a gaming expo in Madrid last week, along with a description and demonstration of products that will be offered, which includes in-running betting.

Betbull director Simon Bold, who has been closely involved in the project, said the Spanish market was regarded as having the best potential in Europe, and the new licence provided an initial platform to access this. BBE would be applying for licences in other regions of the country once the legal route had been established as clear and open, he said.