Valuable marketing and sponsorship deal for Betfair

The Age newspaper reports that the Australian division of international online betting exchange Betfair has clinched a valuable marketing and sponsorship deal with the Melbourne Racing Club which will see the Sandown Racecourse being re-named Betfair Park.

Betfair has secured the naming rights to the course through an innovative three-year sponsorship that will give Betfair on-course signage race sponsorship at both Sandown and the club's other racing venue, Caulfield. The sponsorship also provides for promotional activity at race days during the major spring and autumn carnivals.

It will be the first time any Victorian racecourse has carried a sponsor's name.

The deal comes into effect this weekend with sponsorship of the Group Two Betfair Sandown Guineas for three-year-olds.

Melbourne Racing Club chief executive Warren Brown welcomed Betfair's involvement but added that the club "...fully acknowledge and respects both Tabcorp and the current wagering model. The TAB since its privatisation has been the financial backbone of the Victorian racing industry and will so remain," Brown said. "But this sponsorship arrangement recognises the additional revenue opportunities for racing by embracing technology and innovation.

"This announcement is indicative of the advertising opportunities now available since the recent relaxation by government of legislation relating to all interstate wagering operators including TABs and bookmakers advertising in Victoria."

General Gambling News

Login to post a comment:


Click Here to register a new account

What's going on right now!

4mins ago someone from United States read Spin Palace Casino review

Casino Of The Month

Casino of the Month

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h


  • New Members
  • Members Online
  • Guests
Highest Community Rated Online Casinos
Guts Casino
  (300 Ratings)
32 Red Casino
  (584 Ratings)
Club USA Casino
  (420 Ratings)
Mr Green Casino
  (397 Ratings)
Buzzluck Casino
  (276 Ratings)
Lucky Red Casino
  (320 Ratings)
  (267 Ratings)
  (267 Ratings)
Bet365 Games
  (269 Ratings)
Raging Bull
  (217 Ratings)
Unibet Casino
  (245 Ratings)
  (268 Ratings)
  (346 Ratings)
Casino Adrenaline
  (170 Ratings)
  (115 Ratings)
Redbet Casino
  (243 Ratings)
Betsson Casino
  (336 Ratings)
  (176 Ratings)
Betsafe Casino
  (319 Ratings)
  (88 Ratings)
Casino Extreme
  (300 Ratings)
ComeOn Casino
  (368 Ratings)
Vera John Casino
  (265 Ratings)
Ladbrokes Casino
  (206 Ratings)
  (207 Ratings)
Bet365 Casino
  (520 Ratings)
Thrills Casino
  (259 Ratings)
Slotty Vegas
  (183 Ratings)
  (454 Ratings)
Sportingbet Casino
  (154 Ratings)

Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus