Valuable marketing and sponsorship deal for Betfair


The Age newspaper reports that the Australian division of international online betting exchange Betfair has clinched a valuable marketing and sponsorship deal with the Melbourne Racing Club which will see the Sandown Racecourse being re-named Betfair Park.

Betfair has secured the naming rights to the course through an innovative three-year sponsorship that will give Betfair on-course signage race sponsorship at both Sandown and the club's other racing venue, Caulfield. The sponsorship also provides for promotional activity at race days during the major spring and autumn carnivals.

It will be the first time any Victorian racecourse has carried a sponsor's name.

The deal comes into effect this weekend with sponsorship of the Group Two Betfair Sandown Guineas for three-year-olds.

Melbourne Racing Club chief executive Warren Brown welcomed Betfair's involvement but added that the club "...fully acknowledge and respects both Tabcorp and the current wagering model. The TAB since its privatisation has been the financial backbone of the Victorian racing industry and will so remain," Brown said. "But this sponsorship arrangement recognises the additional revenue opportunities for racing by embracing technology and innovation.

"This announcement is indicative of the advertising opportunities now available since the recent relaxation by government of legislation relating to all interstate wagering operators including TABs and bookmakers advertising in Victoria."

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from France, French Republic read article Marwyn Gaming Changes Hands

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    20
  • Members Online
    347
  • Guests
    2,076
Highest Community Rated Online Casinos
NextCasino
  (122 Ratings)
Bet365 Games
  (142 Ratings)
CasinoLuck
  (189 Ratings)
Betsson Casino
  (185 Ratings)
Guts Casino
  (140 Ratings)
Unibet Casino
  (109 Ratings)
Redbet Casino
  (112 Ratings)
Slotty Vegas
  (83 Ratings)
Spin Palace Casino
  (96 Ratings)
BitCasino.io
  (143 Ratings)
Betsafe Casino
  (160 Ratings)
Mr Green Casino
  (249 Ratings)
ComeOn Casino
  (200 Ratings)
Intertops Casino Classic
  (90 Ratings)
Liberty Slots Casino
  (141 Ratings)
32 Red Casino
  (260 Ratings)
Winner Casino
  (308 Ratings)
Casumo
  (105 Ratings)
Thrills Casino
  (107 Ratings)
Jetbull Casino
  (84 Ratings)
Sin City Casino
  (74 Ratings)
Intertops Red Casino
  (99 Ratings)
Vera John Casino
  (154 Ratings)
Slotland
  (258 Ratings)
3Dice Casino
  (220 Ratings)
BETAT Casino
  (166 Ratings)
Ladbrokes Casino
  (133 Ratings)
PlayHippo
  (56 Ratings)
Ruby Fortune Casino
  (121 Ratings)
River Nile Casino
  (83 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus