Update: Playtika-Harrah’s Deal Breaks Records


The acquisition is the biggest one of an Israeli internet gaming company

Two reports about the Israeli online social gaming start-up Playtika intrigued the industry this week – first, that Harrah's bought 51 percent of the company, worth some $80-$90 million, and second, that T former 888.com chief executive Gigi Levy is among the investors in the company.

It has been specified that this acquisition deal is the largest one yet of an Israeli online gambling firm.

Playtika was founded by young businessmen, Uri Shahak, who previously served as senior games manager at 888 Holding plc, and Robert Antokol, who previously founded Cmate SA. Antokol is Playteka CEO and Shahak is its COO.

It has been specified that Levi was joined by 888 investor, Ofer Lezovsky, and former Empire Online VP marketing Avner Yasur, as well as real estate developer Igal Ahouvi, Yariv Gilat, Dafna Weiss, and Domaine du Castel winery founder Eli Ben-Zaken, all of whom contributed to Playtika’s investment capital of about $1 million.

According to unidentified sources, the company has a monthly turnover of around $100,000, or $1.2 million a year, and it’s still not profitably operational, perhaps partly due to minimal marketing, whose boost on the other side would make much room for expansion.

"Playtika does not call itself an online gambling company, but an online games company that develops games for use on social websites, such as Facebook and its Russian counterpart Vkontakte," it was stated in one of the reports. "The company has grown rapidly thanks to the burgeoning popularity of social networks."

General Gambling News Casino Games Casino Software

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

5mins ago someone from China played Antique Riches

Casino Of The Month

Casino of the Month

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

Totals

  • New Members
    30
  • Members Online
    405
  • Guests
    1,900
Highest Community Rated Online Casinos
Guts Casino
  (285 Ratings)
32 Red Casino
  (520 Ratings)
Club USA Casino
  (396 Ratings)
Mr Green Casino
  (383 Ratings)
Buzzluck Casino
  (257 Ratings)
Lucky Red Casino
  (304 Ratings)
Videoslots.com
  (254 Ratings)
CasinoRoom
  (250 Ratings)
Bet365 Games
  (250 Ratings)
NextCasino
  (255 Ratings)
Raging Bull
  (192 Ratings)
CasinoLuck
  (326 Ratings)
Unibet Casino
  (235 Ratings)
TradaCasino
  (103 Ratings)
Betsson Casino
  (318 Ratings)
Redbet Casino
  (232 Ratings)
SlotsMillion
  (164 Ratings)
Betspin
  (55 Ratings)
Betsafe Casino
  (297 Ratings)
Vera John Casino
  (253 Ratings)
Casino Extreme
  (278 Ratings)
ComeOn Casino
  (357 Ratings)
Istanbul Casino
  (51 Ratings)
Thrills Casino
  (246 Ratings)
Ladbrokes Casino
  (203 Ratings)
InterCasino
  (204 Ratings)
Bet365 Casino
  (496 Ratings)
Slotland
  (434 Ratings)
Slotty Vegas
  (175 Ratings)
Sportingbet Casino
  (145 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus