Update: Playtika-Harrah’s Deal Breaks Records


The acquisition is the biggest one of an Israeli internet gaming company

Two reports about the Israeli online social gaming start-up Playtika intrigued the industry this week – first, that Harrah's bought 51 percent of the company, worth some $80-$90 million, and second, that T former 888.com chief executive Gigi Levy is among the investors in the company.

It has been specified that this acquisition deal is the largest one yet of an Israeli online gambling firm.

Playtika was founded by young businessmen, Uri Shahak, who previously served as senior games manager at 888 Holding plc, and Robert Antokol, who previously founded Cmate SA. Antokol is Playteka CEO and Shahak is its COO.

It has been specified that Levi was joined by 888 investor, Ofer Lezovsky, and former Empire Online VP marketing Avner Yasur, as well as real estate developer Igal Ahouvi, Yariv Gilat, Dafna Weiss, and Domaine du Castel winery founder Eli Ben-Zaken, all of whom contributed to Playtika’s investment capital of about $1 million.

According to unidentified sources, the company has a monthly turnover of around $100,000, or $1.2 million a year, and it’s still not profitably operational, perhaps partly due to minimal marketing, whose boost on the other side would make much room for expansion.

"Playtika does not call itself an online gambling company, but an online games company that develops games for use on social websites, such as Facebook and its Russian counterpart Vkontakte," it was stated in one of the reports. "The company has grown rapidly thanks to the burgeoning popularity of social networks."

General Gambling News Casino Games Casino Software

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from United States played Magic Portals

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    28
  • Members Online
    545
  • Guests
    1,972
Highest Community Rated Online Casinos
NextCasino
  (154 Ratings)
Bet365 Games
  (167 Ratings)
Unibet Casino
  (134 Ratings)
CasinoLuck
  (222 Ratings)
Betsson Casino
  (211 Ratings)
Betsafe Casino
  (182 Ratings)
Spin Palace Casino
  (119 Ratings)
Mr Green Casino
  (283 Ratings)
Redbet Casino
  (148 Ratings)
Slotty Vegas
  (114 Ratings)
Sin City Casino
  (101 Ratings)
32 Red Casino
  (308 Ratings)
Guts Casino
  (175 Ratings)
Intertops Red Casino
  (123 Ratings)
Vera John Casino
  (178 Ratings)
Winner Casino
  (342 Ratings)
ComeOn Casino
  (239 Ratings)
BETAT Casino
  (192 Ratings)
Liberty Slots Casino
  (185 Ratings)
Intertops Casino Classic
  (111 Ratings)
Thrills Casino
  (133 Ratings)
Casumo
  (136 Ratings)
Ladbrokes Casino
  (156 Ratings)
Jetbull Casino
  (105 Ratings)
24hBet
  (31 Ratings)
Royal Vegas Casino
  (134 Ratings)
Vegas Red Casino
  (191 Ratings)
InterCasino
  (138 Ratings)
Slotland
  (302 Ratings)
3Dice Casino
  (251 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus