Update: Playtika-Harrah’s Deal Breaks Records

The acquisition is the biggest one of an Israeli internet gaming company

Two reports about the Israeli online social gaming start-up Playtika intrigued the industry this week – first, that Harrah's bought 51 percent of the company, worth some $80-$90 million, and second, that T former 888.com chief executive Gigi Levy is among the investors in the company.

It has been specified that this acquisition deal is the largest one yet of an Israeli online gambling firm.

Playtika was founded by young businessmen, Uri Shahak, who previously served as senior games manager at 888 Holding plc, and Robert Antokol, who previously founded Cmate SA. Antokol is Playteka CEO and Shahak is its COO.

It has been specified that Levi was joined by 888 investor, Ofer Lezovsky, and former Empire Online VP marketing Avner Yasur, as well as real estate developer Igal Ahouvi, Yariv Gilat, Dafna Weiss, and Domaine du Castel winery founder Eli Ben-Zaken, all of whom contributed to Playtika’s investment capital of about $1 million.

According to unidentified sources, the company has a monthly turnover of around $100,000, or $1.2 million a year, and it’s still not profitably operational, perhaps partly due to minimal marketing, whose boost on the other side would make much room for expansion.

"Playtika does not call itself an online gambling company, but an online games company that develops games for use on social websites, such as Facebook and its Russian counterpart Vkontakte," it was stated in one of the reports. "The company has grown rapidly thanks to the burgeoning popularity of social networks."

General Gambling News Casino Games Casino Software

Login to post a comment:


Click Here to register a new account

What's going on right now!

3mins ago someone from Italy played Extra Stars

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h


  • New Members
  • Members Online
  • Guests
Highest Community Rated Online Casinos
Guts Casino
  (333 Ratings)
32 Red Casino
  (616 Ratings)
Lucky Red Casino
  (340 Ratings)
BETAT Casino
  (332 Ratings)
Club USA Casino
  (451 Ratings)
Mr Green Casino
  (433 Ratings)
Buzzluck Casino
  (298 Ratings)
  (290 Ratings)
  (294 Ratings)
Raging Bull
  (244 Ratings)
Bet365 Games
  (287 Ratings)
Casino Adrenaline
  (203 Ratings)
  (291 Ratings)
Unibet Casino
  (259 Ratings)
  (378 Ratings)
  (141 Ratings)
  (128 Ratings)
Betsson Casino
  (359 Ratings)
Redbet Casino
  (266 Ratings)
  (184 Ratings)
Betsafe Casino
  (341 Ratings)
Casino Extreme
  (315 Ratings)
Vera John Casino
  (279 Ratings)
ComeOn Casino
  (392 Ratings)
Bet365 Casino
  (548 Ratings)
Slotty Vegas
  (203 Ratings)
Thrills Casino
  (290 Ratings)
  (216 Ratings)
Sportingbet Casino
  (162 Ratings)
  (487 Ratings)

Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus