Update on William Hill and Playtech deal


This week's big deal was undoubtedly the William Hill Online joint venture between Playtech plc and William Hill plc (see earlier InfoPowa report) which referred to "purchased assets". It has now been revealed that those purchased assets consist principally of Webroute Services and CPays.

These companies include customer services companies, payment handling companies, some casino brands, international marketing agencies and smaller entities such as creative agencies.

In an email to affiliates just hours after the main announcement of the deal, William Hill Online CEO Henry Birch wrote:

"We are very excited to inform you that with this merger the affiliate programs of William Hill, Cpays, and Webroute Affiliates will together form one of the largest affiliate networks in the world, working with Europe's leading online gaming and sports betting company.

"Our players will be using some of the very best software and systems in the market such as Playtech Casino, I-Poker, Virtue Fusion, Playtech Bingo and the Orbis sports betting platform."

Birch went on to characterise the senior affiliate management team as "some of the very best people from the industry," and advised that the new company would be introducing "brand new affiliate management software which we believe will be the best anywhere in the market."

The email also refers to a group "Affiliate Guarantee" program that ensures affiliates will continue to receive lifetime revenue share or CPA's on all existing and new players referred, no matter which affiliate program the affiliate is currently supporting.

General Gambling News

Members Comments

  • nalgenie

    24/10/08

    is that still No US??

  • Australia joshac

    24/10/08

    Confirmed, still no US players are allowed.

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from Australia played Charming Chic

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    21
  • Members Online
    386
  • Guests
    1,739
Highest Community Rated Online Casinos
SlotsMillion
  (100 Ratings)
32 Red Casino
  (365 Ratings)
Guts Casino
  (205 Ratings)
Club USA Casino
  (297 Ratings)
Mr Green Casino
  (314 Ratings)
Buzzluck Casino
  (186 Ratings)
Lucky Red Casino
  (237 Ratings)
Videoslots.com
  (176 Ratings)
BETAT Casino
  (222 Ratings)
NextCasino
  (175 Ratings)
Bet365 Games
  (196 Ratings)
Unibet Casino
  (165 Ratings)
Betsson Casino
  (240 Ratings)
CasinoLuck
  (247 Ratings)
Betsafe Casino
  (220 Ratings)
Redbet Casino
  (175 Ratings)
ComeOn Casino
  (283 Ratings)
Spin Palace Casino
  (131 Ratings)
Casino Extreme
  (185 Ratings)
Intertops Red Casino
  (140 Ratings)
Slotty Vegas
  (129 Ratings)
Vera John Casino
  (199 Ratings)
Thrills Casino
  (160 Ratings)
Slotland
  (346 Ratings)
Hello Casino
  (95 Ratings)
Ladbrokes Casino
  (167 Ratings)
Sunnyplayer Casino
  (47 Ratings)
Liberty Slots Casino
  (215 Ratings)
Win A Day Casino
  (364 Ratings)
Casino Saga
  (115 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus