Update on William Hill and Playtech deal


This week's big deal was undoubtedly the William Hill Online joint venture between Playtech plc and William Hill plc (see earlier InfoPowa report) which referred to "purchased assets". It has now been revealed that those purchased assets consist principally of Webroute Services and CPays.

These companies include customer services companies, payment handling companies, some casino brands, international marketing agencies and smaller entities such as creative agencies.

In an email to affiliates just hours after the main announcement of the deal, William Hill Online CEO Henry Birch wrote:

"We are very excited to inform you that with this merger the affiliate programs of William Hill, Cpays, and Webroute Affiliates will together form one of the largest affiliate networks in the world, working with Europe's leading online gaming and sports betting company.

"Our players will be using some of the very best software and systems in the market such as Playtech Casino, I-Poker, Virtue Fusion, Playtech Bingo and the Orbis sports betting platform."

Birch went on to characterise the senior affiliate management team as "some of the very best people from the industry," and advised that the new company would be introducing "brand new affiliate management software which we believe will be the best anywhere in the market."

The email also refers to a group "Affiliate Guarantee" program that ensures affiliates will continue to receive lifetime revenue share or CPA's on all existing and new players referred, no matter which affiliate program the affiliate is currently supporting.

General Gambling News

Members Comments

  • nalgenie

    24/10/08

    is that still No US??

  • Australia joshac

    24/10/08

    Confirmed, still no US players are allowed.

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from United States read article Macau Revenue's Worst Plunge in History

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    28
  • Members Online
    442
  • Guests
    1,688
Highest Community Rated Online Casinos
Guts Casino
  (244 Ratings)
32 Red Casino
  (455 Ratings)
Club USA Casino
  (343 Ratings)
Mr Green Casino
  (352 Ratings)
Buzzluck Casino
  (220 Ratings)
Lucky Red Casino
  (269 Ratings)
Videoslots.com
  (216 Ratings)
Nexxedge
  (86 Ratings)
Bet365 Games
  (220 Ratings)
Raging Bull
  (135 Ratings)
NextCasino
  (217 Ratings)
Unibet Casino
  (194 Ratings)
CasinoLuck
  (288 Ratings)
Betsson Casino
  (280 Ratings)
SlotsMillion
  (138 Ratings)
Betsafe Casino
  (257 Ratings)
Redbet Casino
  (203 Ratings)
Spin Palace Casino
  (144 Ratings)
Casino Extreme
  (224 Ratings)
ComeOn Casino
  (318 Ratings)
Vera John Casino
  (229 Ratings)
Thrills Casino
  (200 Ratings)
Ladbrokes Casino
  (186 Ratings)
InterCasino
  (174 Ratings)
Slotland
  (393 Ratings)
Bet365 Casino
  (457 Ratings)
Winneroo
  (27 Ratings)
Intertops Red Casino
  (157 Ratings)
Win A Day Casino
  (419 Ratings)
Europaplay
  (29 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus