Unica relationship extended by Party Gaming


Online gambling giant has been using the marketing solution since 2006

Online gambling giant Party Gaming has extended its relationship with marketing software provider Unica in order to beef up its interactive marketing initiatives.

The gambling group has used Unica software since 2006 with notable success in the creation of its marketing campaigns, and has selected Unica's next generation web analytics solution, Unica NetInsight, as an analysis engine to help drive its online and offline marketing campaigns.

"Unica helps us to ensure that our marketing efforts are relevant for our customers and, at the same time, helps us to improve our return on marketing investment. We look forward to utilising Unica NetInsight for our marketing campaigns," said John Shepherd, director of corporate communications, PartyGaming.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

1mins ago someone from United States read Party City Casino review

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    21
  • Members Online
    411
  • Guests
    1,774
Highest Community Rated Online Casinos
BETAT Casino
  (207 Ratings)
SlotsMillion
  (67 Ratings)
32 Red Casino
  (336 Ratings)
Guts Casino
  (195 Ratings)
Club USA Casino
  (270 Ratings)
Mr Green Casino
  (298 Ratings)
Buzzluck Casino
  (169 Ratings)
Lucky Red Casino
  (218 Ratings)
Videoslots.com
  (158 Ratings)
NextCasino
  (164 Ratings)
Bet365 Games
  (183 Ratings)
Bohemia Casino
  (11 Ratings)
Unibet Casino
  (155 Ratings)
CasinoLuck
  (240 Ratings)
Betsson Casino
  (228 Ratings)
Betsafe Casino
  (200 Ratings)
Redbet Casino
  (165 Ratings)
Spin Palace Casino
  (124 Ratings)
Casino Extreme
  (175 Ratings)
Slotty Vegas
  (120 Ratings)
Intertops Red Casino
  (130 Ratings)
ComeOn Casino
  (263 Ratings)
Sin City Casino
  (110 Ratings)
Vera John Casino
  (189 Ratings)
Intertops Casino Classic
  (117 Ratings)
Thrills Casino
  (145 Ratings)
Winner Casino
  (357 Ratings)
Ladbrokes Casino
  (160 Ratings)
Slotland
  (324 Ratings)
Voglia di Vincere
  (6 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus