Unica relationship extended by Party Gaming


Online gambling giant has been using the marketing solution since 2006

Online gambling giant Party Gaming has extended its relationship with marketing software provider Unica in order to beef up its interactive marketing initiatives.

The gambling group has used Unica software since 2006 with notable success in the creation of its marketing campaigns, and has selected Unica's next generation web analytics solution, Unica NetInsight, as an analysis engine to help drive its online and offline marketing campaigns.

"Unica helps us to ensure that our marketing efforts are relevant for our customers and, at the same time, helps us to improve our return on marketing investment. We look forward to utilising Unica NetInsight for our marketing campaigns," said John Shepherd, director of corporate communications, PartyGaming.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

2mins ago someone from China played Totems Wild

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    13
  • Members Online
    391
  • Guests
    1,675
Highest Community Rated Online Casinos
Guts Casino
  (248 Ratings)
32 Red Casino
  (458 Ratings)
Club USA Casino
  (345 Ratings)
Mr Green Casino
  (356 Ratings)
Buzzluck Casino
  (221 Ratings)
Lucky Red Casino
  (270 Ratings)
Videoslots.com
  (219 Ratings)
Nexxedge
  (87 Ratings)
Bet365 Games
  (220 Ratings)
Raging Bull
  (140 Ratings)
NextCasino
  (221 Ratings)
CasinoLuck
  (291 Ratings)
Unibet Casino
  (197 Ratings)
Betsson Casino
  (281 Ratings)
SlotsMillion
  (138 Ratings)
Betsafe Casino
  (259 Ratings)
Redbet Casino
  (205 Ratings)
Spin Palace Casino
  (145 Ratings)
Casino Extreme
  (227 Ratings)
ComeOn Casino
  (319 Ratings)
Vera John Casino
  (230 Ratings)
Thrills Casino
  (206 Ratings)
Ladbrokes Casino
  (187 Ratings)
Europaplay
  (30 Ratings)
Slotland
  (394 Ratings)
Bet365 Casino
  (457 Ratings)
InterCasino
  (175 Ratings)
Intertops Red Casino
  (158 Ratings)
Win A Day Casino
  (420 Ratings)
Ruby Fortune Casino
  (163 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus