5th of August 2010 Author: Natalie Stephanopoulos
Online gambling giant has been using the marketing solution since 2006
Online gambling giant Party Gaming has extended its relationship with marketing software provider Unica in order to beef up its interactive marketing initiatives.
The gambling group has used Unica software since 2006 with notable success in the creation of its marketing campaigns, and has selected Unica's next generation web analytics solution, Unica NetInsight, as an analysis engine to help drive its online and offline marketing campaigns.
"Unica helps us to ensure that our marketing efforts are relevant for our customers and, at the same time, helps us to improve our return on marketing investment. We look forward to utilising Unica NetInsight for our marketing campaigns," said John Shepherd, director of corporate communications, PartyGaming.
General Gambling News
9th of April 2010
3rd of February 2010
31st of October 2014
6th of September 2014
30th of August 2014
3rd of October 2014
28th of August 2014
27th of September 2014
Disclaimer Contact Us Privacy Gambling Help About Us Site Map
LatestCasinoBonuses.com © 2006-2014
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here