Unica relationship extended by Party Gaming


Online gambling giant has been using the marketing solution since 2006

Online gambling giant Party Gaming has extended its relationship with marketing software provider Unica in order to beef up its interactive marketing initiatives.

The gambling group has used Unica software since 2006 with notable success in the creation of its marketing campaigns, and has selected Unica's next generation web analytics solution, Unica NetInsight, as an analysis engine to help drive its online and offline marketing campaigns.

"Unica helps us to ensure that our marketing efforts are relevant for our customers and, at the same time, helps us to improve our return on marketing investment. We look forward to utilising Unica NetInsight for our marketing campaigns," said John Shepherd, director of corporate communications, PartyGaming.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from Finland read Liberty Bell Casino review

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    25
  • Members Online
    350
  • Guests
    1,860
Highest Community Rated Online Casinos
NextCasino
  (142 Ratings)
Bet365 Games
  (160 Ratings)
Unibet Casino
  (124 Ratings)
CasinoLuck
  (215 Ratings)
Betsson Casino
  (205 Ratings)
Redbet Casino
  (136 Ratings)
Spin Palace Casino
  (111 Ratings)
Mr Green Casino
  (271 Ratings)
Betsafe Casino
  (177 Ratings)
Slotty Vegas
  (102 Ratings)
32 Red Casino
  (294 Ratings)
Guts Casino
  (167 Ratings)
Liberty Slots Casino
  (171 Ratings)
Winner Casino
  (329 Ratings)
BitCasino.io
  (166 Ratings)
ComeOn Casino
  (231 Ratings)
Sin City Casino
  (94 Ratings)
Vera John Casino
  (168 Ratings)
Intertops Red Casino
  (119 Ratings)
BETAT Casino
  (188 Ratings)
Thrills Casino
  (126 Ratings)
Intertops Casino Classic
  (107 Ratings)
Casumo
  (128 Ratings)
Ladbrokes Casino
  (148 Ratings)
Royal Vegas Casino
  (128 Ratings)
Jetbull Casino
  (100 Ratings)
Slotland
  (291 Ratings)
Whitebet Casino
  (87 Ratings)
InterCasino
  (132 Ratings)
Betfair Casino
  (201 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus