£2,500 up for grabs for Britain's sexiest croupier


Ladbrokescasino.com partners with lad mags in an innovative marketing move

Ladbrokescasino.com is currently involved in an innovative marketing initiative to discover 'Britain's Sexiest Croupier', teaming up with the popular 'lad mag' publications Nuts and Loaded to achieve maximum coverage across a readership that numbers some 1.7 million.

The advertising industry publication Brand Republic reported Friday that the competition will encourage attractive women to upload their photos to dedicated microsites at Nuts.co.uk/ladbrokes and Loaded.co.uk/ladbrokes. Readers of the magazines will then be encouraged to go to the sites via magazine and online promotions and rate their favourites.

The winner of the competition will win a package of prizes including GBP 2 500 in cash and a shoot in the February 2010 issue of Loaded.

Amanda Briggs, Ladbrokescasino.com marketing manager, said: "This is a very exciting opportunity for us and will hopefully appeal to our own customers as well as readers from Nuts and Loaded.

"We're always looking for new ways to attract our target audience and hope this opportunity will turn into a longer term partnership."

The nationwide hunt kicks off this week with the release of Loaded's December issue, which will be supported by Nuts and Loaded for three months, both online and in-magazine.

Magazine publisher IPC Ignite's sponsorship and brand solutions manager Rob Hunt said: "This is a great way of engaging our audience. They love a flutter and they love sexy girls - giving them the opportunity to vote through our unique interactive rating mechanic is certain to generate great awareness.

"Our search to discover the hottest new talent will guarantee the campaign attracts the attention of millions of young men across the UK."

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account
 
 

What's going on right now!

4mins ago someone from United States of America United States of America read article Oil rig safety engineer strikes it rich

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

  • New Members
    17
  • Members Online
    290
  • Guests
    2,014
  • New Posts
    203

Totals

Casino Of The Month

Casino of the Month

Casino Software

Highest Community Rated Online Casinos
138SunGame
  (24 Ratings)
NextCasino
  (83 Ratings)
Jackpot Party
  (32 Ratings)
Bet365 Games
  (97 Ratings)
CasinoLuck
  (142 Ratings)
Betsson Casino
  (130 Ratings)
Spin Palace Casino
  (67 Ratings)
Guts Casino
  (95 Ratings)
Intertops Casino Classic
  (49 Ratings)
Conan Casino
  (13 Ratings)
ComeOn Casino
  (140 Ratings)
Betsafe Casino
  (101 Ratings)
Unibet Casino
  (74 Ratings)
Thrills Casino
  (68 Ratings)
Mr Green Casino
  (196 Ratings)
32 Red Casino
  (159 Ratings)
3Dice Casino
  (137 Ratings)
Jackpot Capital
  (84 Ratings)
Vera John Casino
  (114 Ratings)
Casino Saga
  (52 Ratings)
EypoBet
  (23 Ratings)
BETAT Casino
  (107 Ratings)
Sin City Casino
  (50 Ratings)
Redbet Casino
  (69 Ratings)
Virgin Games
  (37 Ratings)
River Nile Casino
  (60 Ratings)
Winner Casino
  (267 Ratings)
Mummys Gold Casino
  (105 Ratings)
BetVictor Casino
  (108 Ratings)
Casino Royale24
  (114 Ratings)