31st of October 2009 Author: Natalie Stephanopoulos
Ladbrokescasino.com partners with lad mags in an innovative marketing move
Ladbrokescasino.com is currently involved in an innovative marketing initiative to discover 'Britain's Sexiest Croupier', teaming up with the popular 'lad mag' publications Nuts and Loaded to achieve maximum coverage across a readership that numbers some 1.7 million.
The advertising industry publication Brand Republic reported Friday that the competition will encourage attractive women to upload their photos to dedicated microsites at Nuts.co.uk/ladbrokes and Loaded.co.uk/ladbrokes. Readers of the magazines will then be encouraged to go to the sites via magazine and online promotions and rate their favourites.
The winner of the competition will win a package of prizes including GBP 2 500 in cash and a shoot in the February 2010 issue of Loaded.
Amanda Briggs, Ladbrokescasino.com marketing manager, said: "This is a very exciting opportunity for us and will hopefully appeal to our own customers as well as readers from Nuts and Loaded.
"We're always looking for new ways to attract our target audience and hope this opportunity will turn into a longer term partnership."
The nationwide hunt kicks off this week with the release of Loaded's December issue, which will be supported by Nuts and Loaded for three months, both online and in-magazine.
Magazine publisher IPC Ignite's sponsorship and brand solutions manager Rob Hunt said: "This is a great way of engaging our audience. They love a flutter and they love sexy girls - giving them the opportunity to vote through our unique interactive rating mechanic is certain to generate great awareness.
"Our search to discover the hottest new talent will guarantee the campaign attracts the attention of millions of young men across the UK."
General Gambling News
11th of July 2010
17th of August 2009
16th of September 2014
1st of August 2014
6th of August 2014
5th of August 2014
28th of August 2014
21st of July 2014
Disclaimer Contact Us Privacy Gambling Help Site Map
LatestCasinoBonuses.com © 2006-2014
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here