£2,500 up for grabs for Britain's sexiest croupier


Ladbrokescasino.com partners with lad mags in an innovative marketing move

Ladbrokescasino.com is currently involved in an innovative marketing initiative to discover 'Britain's Sexiest Croupier', teaming up with the popular 'lad mag' publications Nuts and Loaded to achieve maximum coverage across a readership that numbers some 1.7 million.

The advertising industry publication Brand Republic reported Friday that the competition will encourage attractive women to upload their photos to dedicated microsites at Nuts.co.uk/ladbrokes and Loaded.co.uk/ladbrokes. Readers of the magazines will then be encouraged to go to the sites via magazine and online promotions and rate their favourites.

The winner of the competition will win a package of prizes including GBP 2 500 in cash and a shoot in the February 2010 issue of Loaded.

Amanda Briggs, Ladbrokescasino.com marketing manager, said: "This is a very exciting opportunity for us and will hopefully appeal to our own customers as well as readers from Nuts and Loaded.

"We're always looking for new ways to attract our target audience and hope this opportunity will turn into a longer term partnership."

The nationwide hunt kicks off this week with the release of Loaded's December issue, which will be supported by Nuts and Loaded for three months, both online and in-magazine.

Magazine publisher IPC Ignite's sponsorship and brand solutions manager Rob Hunt said: "This is a great way of engaging our audience. They love a flutter and they love sexy girls - giving them the opportunity to vote through our unique interactive rating mechanic is certain to generate great awareness.

"Our search to discover the hottest new talent will guarantee the campaign attracts the attention of millions of young men across the UK."

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

1mins ago someone from United States played Freaky Gym

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    17
  • Members Online
    339
  • Guests
    2,133
Highest Community Rated Online Casinos
NextCasino
  (122 Ratings)
Bet365 Games
  (142 Ratings)
CasinoLuck
  (189 Ratings)
Betsson Casino
  (185 Ratings)
Guts Casino
  (140 Ratings)
Unibet Casino
  (109 Ratings)
Redbet Casino
  (113 Ratings)
Slotty Vegas
  (83 Ratings)
Spin Palace Casino
  (96 Ratings)
Betsafe Casino
  (160 Ratings)
BitCasino.io
  (144 Ratings)
Mr Green Casino
  (250 Ratings)
ComeOn Casino
  (200 Ratings)
Intertops Casino Classic
  (90 Ratings)
Liberty Slots Casino
  (141 Ratings)
32 Red Casino
  (261 Ratings)
Winner Casino
  (308 Ratings)
Casumo
  (105 Ratings)
Thrills Casino
  (107 Ratings)
Vera John Casino
  (155 Ratings)
Jetbull Casino
  (84 Ratings)
Sin City Casino
  (74 Ratings)
Intertops Red Casino
  (99 Ratings)
PlayHippo
  (57 Ratings)
Slotland
  (258 Ratings)
BETAT Casino
  (166 Ratings)
Ladbrokes Casino
  (133 Ratings)
3Dice Casino
  (220 Ratings)
Ruby Fortune Casino
  (121 Ratings)
River Nile Casino
  (83 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus