Secure adnxs

Two names instantly recognisable to online gambling observers involved in new collaboration


Mention the names Andrew Black and Nigel Payne in any Internet gambling circle and they will be immediately recognised as highly respected executives who have had a tremendous influence in eminently successful groups Betfair and Sportingbet. Little surprise therefore that when the two experienced execs are involved in a new enterprise, it is going to capture industry attention.

This week, Betterlogic - the form analysts backed by Black and Payne - signed a strategic co-operation agreement that will see them work with UK sports book services provider Sportradar on a number of collaborative product ventures.

The partnership will initially centre on the integration of Bettorlogic's range of betting and compilation tools within Sportradar's portfolio of sportsbook and media services. Specifically, Bettorlogic's white-label Form Labs – designed to stimulate betting activity amongst sports-book customers – will be made available through Sportradar's extensive customer network alongside their existing statistics, live scores and live multicast products.

Bettorlogic's range of Trader Labs will be similarly embedded, alongside Sportradar's event creation, odds suggestion, odds tracking and resulting services. The first of these will be Bettorlogic's 'Player Lab' tool, analysing the impact of individual players, player combinations and team formations.

The two companies will also collaborate on a range of new product development initiatives, focussed on areas where their joint skills and resources can most effectively create additional value for sports-books and media-owners alike.

Carsten Koerl - Sportradar CEO comments: “As the sports-book landscape becomes increasingly competitive, customer experience, bet stimulation and pricing efficacy are going to become critical considerations for any ambitious operator. In Bettorlogic's product range, they've developed a range of highly innovative tools that address all of these areas and we're delighted to be able to now include them within our portfolio.”

"This really is the perfect partnership," said Bettorlogic CEO Mike Falconer. "Our stimulation and trader products are a very natural extension to Sportradar's existing portfolio and I think the combination of our analytical expertise, with Sportradar's technological excellence and customer network, makes for a very exciting prospect indeed."

Sportradar is trusted partner to over 300 businesses in 40 countries of diverse size and set up. Starting in 2001 as a one man company operated by a former employee of football giants UEFA and FIFA, the firm has expanded and is now headquartered in Switzerland, with offices in Vienna, Linz, Stockholm, Singapore, Zlin, Mannheim and Gera, employing over 100 highly staff worldwide. The company is jointly owned by its senior management and operates Sportradar.ag, betradar.com and scoreradar.com.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

2mins ago someone from ru flag Russian Federation played Iron Man 2

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

Totals

  • New Members
    35
  • Members Online
    487
  • Guests
    1,740
Highest Community Rated Online Casinos
Guts Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (362 Ratings)
Mobil6000
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (60 Ratings)
Bet365 Games
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (328 Ratings)
Unibet Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (298 Ratings)
NextCasino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (347 Ratings)
Vera John Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (320 Ratings)
Casino Adrenaline
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (269 Ratings)
Betsson Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (401 Ratings)
CasinoLuck
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (425 Ratings)
Redbet Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (314 Ratings)
Rizk Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (102 Ratings)
Bet365 Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (592 Ratings)
SlotsMillion
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (217 Ratings)
32 Red Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (665 Ratings)
Lucky Red Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (391 Ratings)
BETAT Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (365 Ratings)
ComeOn Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (455 Ratings)
Winner Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (446 Ratings)
Betsafe Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (387 Ratings)
William Hill Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (216 Ratings)
Win A Day Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (652 Ratings)
Club USA Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (501 Ratings)
Mr Green Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (469 Ratings)
Ignition Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (58 Ratings)
Betfair Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (407 Ratings)
Slotland
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (584 Ratings)
Ladbrokes Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (235 Ratings)
PokerStars Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (69 Ratings)
Red Stag Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (222 Ratings)
SlotJoint Casino
star ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar ratingstar rating  (106 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus