Sportingbet signs up with the Brisbane Broncos


Hard on the heels of media reports that Betfair and Wests Tigers had signed a sponsorship and mutual cooperation marketing deal comes the news that UK Internet gambling group Sportingbet's Australian branch has formed a partnership with the Brisbane Broncos.

Sportingbet will be a major sponsor in an exclusive deal with the Broncos, a National Rugby League team in the land Downunder.

Unlike some other NRL franchises, including the Gold Coast, who will earn a percentage of betting revenue in a deal struck with Ezybet, the Broncos' arrangement is a straight sponsorship agreement, reports Fox Sports.

"There has been some conjecture over this type of sponsorship and it is a sensitive area," Broncos chief executive Bruno Cullen said. "But we have kept this deal very simple. This is a straight sponsorship agreement between two businesses. There is no revenue sharing.

"They pay us for the right to have signage and the like, and any new sponsor is welcome particularly in this difficult financial time."

Sportingbet Australia chief executive Michael Sullivan said his company was excited to enter a sponsorship deal with the Broncos. "We have always wanted to put money back into the sports we bet on and this is another great opportunity to do so," Sullivan said.

Premiers Manly has also announced a deal with Darwin-based online gambling group Centrebet, and North Queensland is tipped to follow suit before the end of the week after the club underwent internal investigations to determine whether the deal would be harmful to its community image.

Earlier this month, Newcastle and Cronulla agreed in principle to a deal with Ezybet while several other Sydney-based clubs - including South Sydney - are poised to follow their example.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

2mins ago someone from Russian Federation played Lucky 88

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    28
  • Members Online
    430
  • Guests
    1,913
Highest Community Rated Online Casinos
SlotsMillion
  (117 Ratings)
32 Red Casino
  (377 Ratings)
Guts Casino
  (212 Ratings)
Club USA Casino
  (309 Ratings)
Mr Green Casino
  (328 Ratings)
Buzzluck Casino
  (190 Ratings)
Lucky Red Casino
  (244 Ratings)
Videoslots.com
  (184 Ratings)
Nexxedge
  (63 Ratings)
Bet365 Games
  (198 Ratings)
NextCasino
  (182 Ratings)
CasinoLuck
  (253 Ratings)
Betsson Casino
  (249 Ratings)
Unibet Casino
  (172 Ratings)
Betsafe Casino
  (222 Ratings)
Redbet Casino
  (180 Ratings)
Casino Adrenaline
  (53 Ratings)
ComeOn Casino
  (291 Ratings)
Spin Palace Casino
  (134 Ratings)
Casino Extreme
  (200 Ratings)
Raging Bull
  (86 Ratings)
Thrills Casino
  (167 Ratings)
Vera John Casino
  (205 Ratings)
Intertops Red Casino
  (144 Ratings)
Slotland
  (361 Ratings)
BETAT Casino
  (227 Ratings)
Ladbrokes Casino
  (170 Ratings)
Slotty Vegas
  (135 Ratings)
Hello Casino
  (107 Ratings)
Casumo
  (173 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus