A new direction for online gambling affiliate marketing?

The UK-based online gambling information portal Gaming Alerts.co.uk has strengthened its links with Brit gambling group Ladbrokes by launching a competition on the social networking site Twitter.com.

The information site will award a single GBP 100 voucher for roulette play at Casino.Ladbrokes.com to a winning Twitterer each day for an initial five day period.

Twitterers who want to take part in the competition tag ‘tweets’ with #Gaming_Alerts to spread the word about the online casino’s Black Or Red Promotion. The portal will randomly pick a daily winner from the tweets thus tagged.

Charlie Goodenough, Head Of Marketing for Casino.Ladbrokes.com, said: “We're delighted to be running this innovative Twitter campaign. Building closer relationships with key affiliates to deliver unique and innovative campaigns such as this can only bring benefit to us over the longer term.”