Serious planning at InterCasino

The veteran online gambling group has serious plans to boost player retention, and has engaged the services of four top London marketing and advertising agencies to do so, reports Marketing Magazine.

Intercasino's VP for global marketing, Alexandra Gal, says: "The agencies will capitalise on InterCasino's understanding of the gaming experience to build greater levels of customer loyalty and interaction with the brand."

The agencies selected for the project are: Isobel, Michael Peters & Partners, WDMP and WebCertain. Together they will develop marketing activity focused on online gaming.

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