Royal Ascot a great marketing investment for Betfair


Britain's society horseracing event of the year - Royal Ascot - is currently running, and giving massive publicity returns to its new five year, million sterling sponsor Betfair, according to reports in the UK media.

Betfair was able to name its terms to the Queen's course in the agreement, and the betting exchange made sure that it secured all external advertising branding rights.

Not only does the online betting exchange have a banner every 25 feet the length of the seven-minute walk from the station to the lush course – replete with half-a-dozen Betfair arches along the way – but things will become even bolder, brasher and brassier, reported The Guardian newspaper.

That is because Betfair's branding will be placed above every one of the stalls on Gold Cup day....and every one of the stall-handlers will be compelled to wear a Betfair branded bib.

It is a canny marketing ploy from Betfair, which through the deal is ensuring every BBC television viewer becomes acquainted with the gambling operator's business. Even in the currently depressed sponsorship market the infiltration of the Beeb, despite it's traditional abhorrence of advertising, suggests that Betfair achieved a real bargain in its sponsorship deal with the course.

Another name familiar to both online and land gamblers will be Ladbrokes, which sponsored Ladies' Day at Ascot and reportedly hopes this will turn the event into Ladybrokes.com Day.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from United States read Slots Club - Casino Closed 02/10 review

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    24
  • Members Online
    403
  • Guests
    1,689
Highest Community Rated Online Casinos
BETAT Casino
  (207 Ratings)
SlotsMillion
  (66 Ratings)
32 Red Casino
  (334 Ratings)
Guts Casino
  (195 Ratings)
Club USA Casino
  (268 Ratings)
Mr Green Casino
  (297 Ratings)
Buzzluck Casino
  (168 Ratings)
Lucky Red Casino
  (218 Ratings)
Videoslots.com
  (158 Ratings)
NextCasino
  (164 Ratings)
Bet365 Games
  (182 Ratings)
Bohemia Casino
  (11 Ratings)
Unibet Casino
  (155 Ratings)
CasinoLuck
  (239 Ratings)
Betsson Casino
  (227 Ratings)
Betsafe Casino
  (200 Ratings)
Redbet Casino
  (165 Ratings)
Spin Palace Casino
  (124 Ratings)
Casino Extreme
  (175 Ratings)
Slotty Vegas
  (119 Ratings)
Intertops Red Casino
  (130 Ratings)
ComeOn Casino
  (263 Ratings)
Sin City Casino
  (110 Ratings)
Vera John Casino
  (189 Ratings)
Intertops Casino Classic
  (117 Ratings)
Thrills Casino
  (145 Ratings)
Winner Casino
  (357 Ratings)
Ladbrokes Casino
  (160 Ratings)
Voglia di Vincere
  (6 Ratings)
Slotland
  (323 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus