Royal Ascot a great marketing investment for Betfair


Britain's society horseracing event of the year - Royal Ascot - is currently running, and giving massive publicity returns to its new five year, million sterling sponsor Betfair, according to reports in the UK media.

Betfair was able to name its terms to the Queen's course in the agreement, and the betting exchange made sure that it secured all external advertising branding rights.

Not only does the online betting exchange have a banner every 25 feet the length of the seven-minute walk from the station to the lush course – replete with half-a-dozen Betfair arches along the way – but things will become even bolder, brasher and brassier, reported The Guardian newspaper.

That is because Betfair's branding will be placed above every one of the stalls on Gold Cup day....and every one of the stall-handlers will be compelled to wear a Betfair branded bib.

It is a canny marketing ploy from Betfair, which through the deal is ensuring every BBC television viewer becomes acquainted with the gambling operator's business. Even in the currently depressed sponsorship market the infiltration of the Beeb, despite it's traditional abhorrence of advertising, suggests that Betfair achieved a real bargain in its sponsorship deal with the course.

Another name familiar to both online and land gamblers will be Ladbrokes, which sponsored Ladies' Day at Ascot and reportedly hopes this will turn the event into Ladybrokes.com Day.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account
 
 

What's going on right now!

23s ago someone from United States of America United States of America played Angry Angels

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

  • New Members
    19
  • Members Online
    259
  • Guests
    1,762
  • New Posts
    215

Totals

Casino Of The Month

Casino of the Month

Casino Software

Highest Community Rated Online Casinos
138SunGame
  (24 Ratings)
NextCasino
  (83 Ratings)
Jackpot Party
  (32 Ratings)
Bet365 Games
  (97 Ratings)
CasinoLuck
  (142 Ratings)
Funbet
  (11 Ratings)
Betsson Casino
  (130 Ratings)
Guts Casino
  (96 Ratings)
Intertops Casino Classic
  (51 Ratings)
Spin Palace Casino
  (69 Ratings)
Conan Casino
  (13 Ratings)
Betsafe Casino
  (101 Ratings)
ComeOn Casino
  (141 Ratings)
Unibet Casino
  (75 Ratings)
Thrills Casino
  (69 Ratings)
Mr Green Casino
  (197 Ratings)
Jackpot Capital
  (85 Ratings)
32 Red Casino
  (161 Ratings)
Vera John Casino
  (115 Ratings)
Casino Saga
  (52 Ratings)
Redbet Casino
  (70 Ratings)
BETAT Casino
  (107 Ratings)
3Dice Casino
  (140 Ratings)
Sin City Casino
  (50 Ratings)
Liberty Slots Casino
  (93 Ratings)
Virgin Games
  (37 Ratings)
River Nile Casino
  (60 Ratings)
Winner Casino
  (269 Ratings)
Mummys Gold Casino
  (105 Ratings)
BetVictor Casino
  (109 Ratings)