Product Madness Inc. Acquired by Aristocrat


Expanding its focus on social gaming, Aristocrat Leisure Ltd has acquired one of the top five operators in the social casino slot genre on Facebook, a San Francisco and London-based social gaming firm Product Madness Inc., for an undisclosed consideration.

This way, Aristocrat will expand its online gaming presence by offering its casino customers new and innovative forms of content through a robust social gaming platform.

Commenting on the novelty, Aristocrat CEO and Managing Director, Jamie Odell said: "“The Product Madness platform will allow our customers to meaningfully enhance that player experience. Together with our recently announced acquisition of an internet gaming system and remote game server, Aristocrat is making strategic and measured investments that position us for a future in which online channels will be key to our growth”.

Based on the deal, Aristocrat has acquired the entire Product Madness business, including management and staff, and will leave Product Madness co-founders, Lior Shiff and Jose Brotons, as heads of the business.

The two also issued a joint statement, saying: “Joining the Aristocrat team is a significant milestone for us. The combination of Aristocrat’s game library with our powerful social technologies and know-how will allow us to create an exciting player experience with extensive reach, pushing our collective presence and traction in the online social gaming market to a whole new level."

Casino Games Casino Software

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from Romania played Magic Target

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    29
  • Members Online
    431
  • Guests
    1,919
Highest Community Rated Online Casinos
SlotsMillion
  (117 Ratings)
32 Red Casino
  (377 Ratings)
Guts Casino
  (212 Ratings)
Club USA Casino
  (309 Ratings)
Mr Green Casino
  (328 Ratings)
Buzzluck Casino
  (190 Ratings)
Lucky Red Casino
  (244 Ratings)
Videoslots.com
  (184 Ratings)
Nexxedge
  (63 Ratings)
Bet365 Games
  (198 Ratings)
NextCasino
  (182 Ratings)
CasinoLuck
  (253 Ratings)
Betsson Casino
  (249 Ratings)
Unibet Casino
  (172 Ratings)
Betsafe Casino
  (222 Ratings)
Redbet Casino
  (180 Ratings)
Casino Adrenaline
  (53 Ratings)
ComeOn Casino
  (291 Ratings)
Spin Palace Casino
  (134 Ratings)
Casino Extreme
  (200 Ratings)
Raging Bull
  (86 Ratings)
Thrills Casino
  (167 Ratings)
Vera John Casino
  (205 Ratings)
Intertops Red Casino
  (144 Ratings)
Slotland
  (361 Ratings)
BETAT Casino
  (227 Ratings)
Ladbrokes Casino
  (170 Ratings)
Slotty Vegas
  (135 Ratings)
Hello Casino
  (107 Ratings)
Casumo
  (173 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus