Product Madness Inc. Acquired by Aristocrat


Expanding its focus on social gaming, Aristocrat Leisure Ltd has acquired one of the top five operators in the social casino slot genre on Facebook, a San Francisco and London-based social gaming firm Product Madness Inc., for an undisclosed consideration.

This way, Aristocrat will expand its online gaming presence by offering its casino customers new and innovative forms of content through a robust social gaming platform.

Commenting on the novelty, Aristocrat CEO and Managing Director, Jamie Odell said: "“The Product Madness platform will allow our customers to meaningfully enhance that player experience. Together with our recently announced acquisition of an internet gaming system and remote game server, Aristocrat is making strategic and measured investments that position us for a future in which online channels will be key to our growth”.

Based on the deal, Aristocrat has acquired the entire Product Madness business, including management and staff, and will leave Product Madness co-founders, Lior Shiff and Jose Brotons, as heads of the business.

The two also issued a joint statement, saying: “Joining the Aristocrat team is a significant milestone for us. The combination of Aristocrat’s game library with our powerful social technologies and know-how will allow us to create an exciting player experience with extensive reach, pushing our collective presence and traction in the online social gaming market to a whole new level."

Casino Games Casino Software

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from Serbia read LesAcasino review

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    25
  • Members Online
    453
  • Guests
    1,758
Highest Community Rated Online Casinos
BETAT Casino
  (207 Ratings)
SlotsMillion
  (62 Ratings)
32 Red Casino
  (332 Ratings)
Guts Casino
  (194 Ratings)
Mr Green Casino
  (295 Ratings)
Buzzluck Casino
  (165 Ratings)
Bohemia Casino
  (10 Ratings)
Videoslots.com
  (157 Ratings)
NextCasino
  (162 Ratings)
Bet365 Games
  (180 Ratings)
Unibet Casino
  (155 Ratings)
CasinoLuck
  (237 Ratings)
Betsson Casino
  (225 Ratings)
Betsafe Casino
  (198 Ratings)
Redbet Casino
  (163 Ratings)
Spin Palace Casino
  (124 Ratings)
Voglia di Vincere
  (6 Ratings)
Slotty Vegas
  (119 Ratings)
Intertops Red Casino
  (130 Ratings)
ComeOn Casino
  (261 Ratings)
Sin City Casino
  (110 Ratings)
Vera John Casino
  (188 Ratings)
Intertops Casino Classic
  (117 Ratings)
Winner Casino
  (355 Ratings)
Thrills Casino
  (145 Ratings)
Ladbrokes Casino
  (160 Ratings)
Slotland
  (321 Ratings)
Casino Saga
  (106 Ratings)
Jetbull Casino
  (112 Ratings)
Liberty Slots Casino
  (202 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus