Product Madness Inc. Acquired by Aristocrat


Expanding its focus on social gaming, Aristocrat Leisure Ltd has acquired one of the top five operators in the social casino slot genre on Facebook, a San Francisco and London-based social gaming firm Product Madness Inc., for an undisclosed consideration.

This way, Aristocrat will expand its online gaming presence by offering its casino customers new and innovative forms of content through a robust social gaming platform.

Commenting on the novelty, Aristocrat CEO and Managing Director, Jamie Odell said: "“The Product Madness platform will allow our customers to meaningfully enhance that player experience. Together with our recently announced acquisition of an internet gaming system and remote game server, Aristocrat is making strategic and measured investments that position us for a future in which online channels will be key to our growth”.

Based on the deal, Aristocrat has acquired the entire Product Madness business, including management and staff, and will leave Product Madness co-founders, Lior Shiff and Jose Brotons, as heads of the business.

The two also issued a joint statement, saying: “Joining the Aristocrat team is a significant milestone for us. The combination of Aristocrat’s game library with our powerful social technologies and know-how will allow us to create an exciting player experience with extensive reach, pushing our collective presence and traction in the online social gaming market to a whole new level."

Casino Games Casino Software

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

2mins ago someone from Malaysia played Paydirt!

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    18
  • Members Online
    310
  • Guests
    1,792
Highest Community Rated Online Casinos
NextCasino
  (101 Ratings)
Bet365 Games
  (117 Ratings)
CasinoLuck
  (163 Ratings)
Betsson Casino
  (150 Ratings)
BitCasino.io
  (103 Ratings)
Guts Casino
  (119 Ratings)
Redbet Casino
  (96 Ratings)
Unibet Casino
  (94 Ratings)
Intertops Casino Classic
  (73 Ratings)
Betsafe Casino
  (126 Ratings)
3Dice Casino
  (166 Ratings)
Spin Palace Casino
  (88 Ratings)
Slotty Vegas
  (59 Ratings)
Thrills Casino
  (89 Ratings)
Liberty Slots Casino
  (117 Ratings)
32 Red Casino
  (198 Ratings)
Mr Green Casino
  (228 Ratings)
Uptown Aces
  (76 Ratings)
ComeOn Casino
  (177 Ratings)
Winner Casino
  (290 Ratings)
Casino Saga
  (70 Ratings)
Vera John Casino
  (135 Ratings)
Jetbull Casino
  (67 Ratings)
Casumo
  (85 Ratings)
BETAT Casino
  (135 Ratings)
Sin City Casino
  (67 Ratings)
River Nile Casino
  (77 Ratings)
BetsKING
  (13 Ratings)
Whitebet Casino
  (63 Ratings)
Ladbrokes Casino
  (118 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus