26th of August 2010 Author: Glo Wood
August date for new casino software implementation
The Betfair online casino software deal with Playtech (see previous InfoPowa reports will come to fruition at the end of August with the launch of the latter’s new Flash-based product, the two companies announced this week.
Playtech has provided Betfair's internet casino software in download format since November 2009 and now adds a complementary flash-based offering, making it the sole provider on Betfair's casino tab.
Betfair's players will have access to a wide range of flash-based games including a substantial portfolio of branded content available in both formats, embracing recent launches such as Rocky and Pink Panther.
Flash players make up in excess of 75 percent of Betfair’s casino activity, and the company will be able to manage these through the same operating platform, creating much greater opportunities for cross selling and enhanced bonusing and VIP management tools, together with a single casino wallet.
Mor Weizer, chief executive officer of Playtech, commented: "This is a significant expansion of our casino relationship with Betfair as the flash format makes up the substantial portion of their player's activity. We have very much enjoyed working with the Betfair team over the past year and this move will be a step change in our relationship as we become their exclusive casino tab supplier, and an important new revenue stream for us".
Sam Hobcraft, Head of Gaming Products, at Betfair said: "We chose Playtech for our casino offering for the quality and range of their games together with the opportunity to add further products over time. Since launching the download format with Playtech at the end of 2009 we have developed a strong working relationship and look forward to furthering this over the coming years."
"Combining both flash and download casino formats on Playtech's platform delivers significant benefits to Betfair and our players. We substantially increase the content available across the platform, achieve a single casino player wallet and the potential to enhance player values through an integrated platform and management tools."
Casino Games Casino Software
12th of September 2010
21st of September 2010
27th of November 2014
26th of November 2014
7th of November 2014
11th of October 2014
16th of October 2014
8th of October 2014
3rd of October 2014
27th of September 2014
Disclaimer Contact Us Privacy Gambling Help About Us Site Map
LatestCasinoBonuses.com © 2006-2014
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here