Player analysis at Paddy Power


Advanced new analysis techniques adopted by Paddy Power

The UK online gambling operator Paddy Power has taken another step forward in its strategy to invest heavily in discovering what the player wants, in order to improve the gaming experience across its wide range of offerings.

In its latest move, the gambling company has engaged the services of Nasdaq-listed Unica Corporation, a company specialising in marketing software solutions. In an agreement signed this week, Paddy Power will use Unica's next-generation web analytics solution, NetInsight OnDemand, to provide advanced player analysis in order to optimise the online customer experience.

Paddy Power encompasses a broad range of online offerings - from sports betting to online poker, financial spread betting and lotteries, and the initiative will embrace the entire spectrum of player interaction, enabling Paddy Power to measure site performance and tailor operations to better meet the needs of its customers.

"Paddy Power strives to create the best possible experience for our customers and it's essential that our website performs to the highest standards" said Stephen Lovell, online product manager for Paddy Power. "After a rigorous selection process, we look forward to working with Unica to help us continually improve our offering, making it fun, quick and simple to use."

Unica is no stranger to the online gambling milieu, having already worked with companies like 888.com, Full Tilt Poker and PKR.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from United States played 4th of July

Casino Of The Month

Casino of the Month

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

Totals

  • New Members
    33
  • Members Online
    400
  • Guests
    1,890
Highest Community Rated Online Casinos
Guts Casino
  (286 Ratings)
32 Red Casino
  (521 Ratings)
Club USA Casino
  (396 Ratings)
Mr Green Casino
  (384 Ratings)
Buzzluck Casino
  (258 Ratings)
Lucky Red Casino
  (304 Ratings)
Videoslots.com
  (254 Ratings)
CasinoRoom
  (251 Ratings)
Bet365 Games
  (250 Ratings)
NextCasino
  (255 Ratings)
Raging Bull
  (192 Ratings)
CasinoLuck
  (326 Ratings)
Unibet Casino
  (235 Ratings)
TradaCasino
  (103 Ratings)
Betsson Casino
  (318 Ratings)
Redbet Casino
  (232 Ratings)
SlotsMillion
  (164 Ratings)
Betspin
  (57 Ratings)
Betsafe Casino
  (298 Ratings)
Vera John Casino
  (253 Ratings)
Casino Extreme
  (279 Ratings)
ComeOn Casino
  (359 Ratings)
Istanbul Casino
  (54 Ratings)
Ladbrokes Casino
  (204 Ratings)
InterCasino
  (204 Ratings)
Thrills Casino
  (248 Ratings)
Bet365 Casino
  (496 Ratings)
Slotland
  (436 Ratings)
Slotty Vegas
  (175 Ratings)
Sportingbet Casino
  (145 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus