Player analysis at Paddy Power


Advanced new analysis techniques adopted by Paddy Power

The UK online gambling operator Paddy Power has taken another step forward in its strategy to invest heavily in discovering what the player wants, in order to improve the gaming experience across its wide range of offerings.

In its latest move, the gambling company has engaged the services of Nasdaq-listed Unica Corporation, a company specialising in marketing software solutions. In an agreement signed this week, Paddy Power will use Unica's next-generation web analytics solution, NetInsight OnDemand, to provide advanced player analysis in order to optimise the online customer experience.

Paddy Power encompasses a broad range of online offerings - from sports betting to online poker, financial spread betting and lotteries, and the initiative will embrace the entire spectrum of player interaction, enabling Paddy Power to measure site performance and tailor operations to better meet the needs of its customers.

"Paddy Power strives to create the best possible experience for our customers and it's essential that our website performs to the highest standards" said Stephen Lovell, online product manager for Paddy Power. "After a rigorous selection process, we look forward to working with Unica to help us continually improve our offering, making it fun, quick and simple to use."

Unica is no stranger to the online gambling milieu, having already worked with companies like 888.com, Full Tilt Poker and PKR.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

2mins ago someone from United States played Angel's Touch

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    19
  • Members Online
    327
  • Guests
    2,161
Highest Community Rated Online Casinos
NextCasino
  (127 Ratings)
Bet365 Games
  (151 Ratings)
CasinoLuck
  (200 Ratings)
Betsson Casino
  (191 Ratings)
Redbet Casino
  (123 Ratings)
Unibet Casino
  (116 Ratings)
Spin Palace Casino
  (104 Ratings)
Slotty Vegas
  (92 Ratings)
Guts Casino
  (149 Ratings)
Mr Green Casino
  (259 Ratings)
Betsafe Casino
  (169 Ratings)
32 Red Casino
  (275 Ratings)
ComeOn Casino
  (211 Ratings)
BitCasino.io
  (153 Ratings)
Winner Casino
  (318 Ratings)
Vera John Casino
  (160 Ratings)
Intertops Casino Classic
  (97 Ratings)
Sin City Casino
  (81 Ratings)
Jetbull Casino
  (90 Ratings)
Liberty Slots Casino
  (153 Ratings)
Thrills Casino
  (114 Ratings)
Intertops Red Casino
  (108 Ratings)
Ladbrokes Casino
  (141 Ratings)
Casumo
  (113 Ratings)
BETAT Casino
  (174 Ratings)
Whitebet Casino
  (81 Ratings)
3Dice Casino
  (230 Ratings)
PlayHippo
  (64 Ratings)
Casino Saga
  (88 Ratings)
Slotland
  (272 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus