Player analysis at Paddy Power


Advanced new analysis techniques adopted by Paddy Power

The UK online gambling operator Paddy Power has taken another step forward in its strategy to invest heavily in discovering what the player wants, in order to improve the gaming experience across its wide range of offerings.

In its latest move, the gambling company has engaged the services of Nasdaq-listed Unica Corporation, a company specialising in marketing software solutions. In an agreement signed this week, Paddy Power will use Unica's next-generation web analytics solution, NetInsight OnDemand, to provide advanced player analysis in order to optimise the online customer experience.

Paddy Power encompasses a broad range of online offerings - from sports betting to online poker, financial spread betting and lotteries, and the initiative will embrace the entire spectrum of player interaction, enabling Paddy Power to measure site performance and tailor operations to better meet the needs of its customers.

"Paddy Power strives to create the best possible experience for our customers and it's essential that our website performs to the highest standards" said Stephen Lovell, online product manager for Paddy Power. "After a rigorous selection process, we look forward to working with Unica to help us continually improve our offering, making it fun, quick and simple to use."

Unica is no stranger to the online gambling milieu, having already worked with companies like 888.com, Full Tilt Poker and PKR.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from United States played Goblins Hideout

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    22
  • Members Online
    406
  • Guests
    1,625
Highest Community Rated Online Casinos
SlotsMillion
  (92 Ratings)
32 Red Casino
  (360 Ratings)
Guts Casino
  (203 Ratings)
Club USA Casino
  (287 Ratings)
Mr Green Casino
  (313 Ratings)
Buzzluck Casino
  (183 Ratings)
Lucky Red Casino
  (228 Ratings)
Videoslots.com
  (176 Ratings)
BETAT Casino
  (216 Ratings)
NextCasino
  (172 Ratings)
Bet365 Games
  (190 Ratings)
Unibet Casino
  (163 Ratings)
Betsson Casino
  (238 Ratings)
CasinoLuck
  (245 Ratings)
Betsafe Casino
  (211 Ratings)
Redbet Casino
  (172 Ratings)
ComeOn Casino
  (280 Ratings)
Spin Palace Casino
  (129 Ratings)
Casino Extreme
  (180 Ratings)
Slotty Vegas
  (127 Ratings)
Intertops Red Casino
  (138 Ratings)
Huge Slots
  (31 Ratings)
Play4Win
  (33 Ratings)
Thrills Casino
  (157 Ratings)
Slotland
  (340 Ratings)
Vera John Casino
  (197 Ratings)
Sin City Casino
  (112 Ratings)
Ladbrokes Casino
  (167 Ratings)
Winner Casino
  (363 Ratings)
Mummys Gold
  (141 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus