Player analysis at Paddy Power


Advanced new analysis techniques adopted by Paddy Power

The UK online gambling operator Paddy Power has taken another step forward in its strategy to invest heavily in discovering what the player wants, in order to improve the gaming experience across its wide range of offerings.

In its latest move, the gambling company has engaged the services of Nasdaq-listed Unica Corporation, a company specialising in marketing software solutions. In an agreement signed this week, Paddy Power will use Unica's next-generation web analytics solution, NetInsight OnDemand, to provide advanced player analysis in order to optimise the online customer experience.

Paddy Power encompasses a broad range of online offerings - from sports betting to online poker, financial spread betting and lotteries, and the initiative will embrace the entire spectrum of player interaction, enabling Paddy Power to measure site performance and tailor operations to better meet the needs of its customers.

"Paddy Power strives to create the best possible experience for our customers and it's essential that our website performs to the highest standards" said Stephen Lovell, online product manager for Paddy Power. "After a rigorous selection process, we look forward to working with Unica to help us continually improve our offering, making it fun, quick and simple to use."

Unica is no stranger to the online gambling milieu, having already worked with companies like 888.com, Full Tilt Poker and PKR.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from Greece played 20 Super Hot

Casino Of The Month

Casino of the Month

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

Totals

  • New Members
    29
  • Members Online
    400
  • Guests
    1,759
Highest Community Rated Online Casinos
Guts Casino
  (276 Ratings)
32 Red Casino
  (515 Ratings)
Club USA Casino
  (384 Ratings)
Mr Green Casino
  (377 Ratings)
Buzzluck Casino
  (250 Ratings)
Lucky Red Casino
  (297 Ratings)
Videoslots.com
  (245 Ratings)
Bet365 Games
  (243 Ratings)
CasinoRoom
  (245 Ratings)
Unibet Casino
  (224 Ratings)
NextCasino
  (246 Ratings)
Raging Bull
  (175 Ratings)
CasinoLuck
  (318 Ratings)
SlotsMillion
  (158 Ratings)
TradaCasino
  (99 Ratings)
Betsson Casino
  (315 Ratings)
Betspin
  (29 Ratings)
Redbet Casino
  (228 Ratings)
Betsafe Casino
  (293 Ratings)
Vera John Casino
  (247 Ratings)
Casino Extreme
  (266 Ratings)
ComeOn Casino
  (350 Ratings)
Thrills Casino
  (239 Ratings)
Ladbrokes Casino
  (200 Ratings)
InterCasino
  (197 Ratings)
Bet365 Casino
  (489 Ratings)
Intertops Red Casino
  (173 Ratings)
Slotland
  (425 Ratings)
BETAT Casino
  (289 Ratings)
Slotty Vegas
  (172 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus