Player analysis at Paddy Power


Advanced new analysis techniques adopted by Paddy Power

The UK online gambling operator Paddy Power has taken another step forward in its strategy to invest heavily in discovering what the player wants, in order to improve the gaming experience across its wide range of offerings.

In its latest move, the gambling company has engaged the services of Nasdaq-listed Unica Corporation, a company specialising in marketing software solutions. In an agreement signed this week, Paddy Power will use Unica's next-generation web analytics solution, NetInsight OnDemand, to provide advanced player analysis in order to optimise the online customer experience.

Paddy Power encompasses a broad range of online offerings - from sports betting to online poker, financial spread betting and lotteries, and the initiative will embrace the entire spectrum of player interaction, enabling Paddy Power to measure site performance and tailor operations to better meet the needs of its customers.

"Paddy Power strives to create the best possible experience for our customers and it's essential that our website performs to the highest standards" said Stephen Lovell, online product manager for Paddy Power. "After a rigorous selection process, we look forward to working with Unica to help us continually improve our offering, making it fun, quick and simple to use."

Unica is no stranger to the online gambling milieu, having already worked with companies like 888.com, Full Tilt Poker and PKR.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from United Kingdom read article WinADay Transitions Penny Slots to HTML5 Format

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    35
  • Members Online
    431
  • Guests
    1,637
Highest Community Rated Online Casinos
BETAT Casino
  (207 Ratings)
SlotsMillion
  (63 Ratings)
32 Red Casino
  (333 Ratings)
Guts Casino
  (194 Ratings)
Mr Green Casino
  (295 Ratings)
Buzzluck Casino
  (166 Ratings)
Videoslots.com
  (157 Ratings)
NextCasino
  (162 Ratings)
Bet365 Games
  (181 Ratings)
Bohemia Casino
  (10 Ratings)
Unibet Casino
  (155 Ratings)
CasinoLuck
  (237 Ratings)
Betsson Casino
  (225 Ratings)
Betsafe Casino
  (199 Ratings)
Redbet Casino
  (164 Ratings)
Spin Palace Casino
  (124 Ratings)
Voglia di Vincere
  (6 Ratings)
Casino Extreme
  (174 Ratings)
Slotty Vegas
  (119 Ratings)
Intertops Red Casino
  (130 Ratings)
ComeOn Casino
  (261 Ratings)
Sin City Casino
  (110 Ratings)
Vera John Casino
  (189 Ratings)
Intertops Casino Classic
  (117 Ratings)
Thrills Casino
  (145 Ratings)
Winner Casino
  (356 Ratings)
Ladbrokes Casino
  (160 Ratings)
Slotland
  (321 Ratings)
Jetbull Casino
  (113 Ratings)
Casino Saga
  (106 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus