Player analysis at Paddy Power


Advanced new analysis techniques adopted by Paddy Power

The UK online gambling operator Paddy Power has taken another step forward in its strategy to invest heavily in discovering what the player wants, in order to improve the gaming experience across its wide range of offerings.

In its latest move, the gambling company has engaged the services of Nasdaq-listed Unica Corporation, a company specialising in marketing software solutions. In an agreement signed this week, Paddy Power will use Unica's next-generation web analytics solution, NetInsight OnDemand, to provide advanced player analysis in order to optimise the online customer experience.

Paddy Power encompasses a broad range of online offerings - from sports betting to online poker, financial spread betting and lotteries, and the initiative will embrace the entire spectrum of player interaction, enabling Paddy Power to measure site performance and tailor operations to better meet the needs of its customers.

"Paddy Power strives to create the best possible experience for our customers and it's essential that our website performs to the highest standards" said Stephen Lovell, online product manager for Paddy Power. "After a rigorous selection process, we look forward to working with Unica to help us continually improve our offering, making it fun, quick and simple to use."

Unica is no stranger to the online gambling milieu, having already worked with companies like 888.com, Full Tilt Poker and PKR.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from Malaysia played Captain Jackpot's Cash Ahoy

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    18
  • Members Online
    421
  • Guests
    1,726
Highest Community Rated Online Casinos
Guts Casino
  (246 Ratings)
32 Red Casino
  (457 Ratings)
Club USA Casino
  (345 Ratings)
Mr Green Casino
  (356 Ratings)
Buzzluck Casino
  (221 Ratings)
Lucky Red Casino
  (270 Ratings)
Videoslots.com
  (218 Ratings)
Nexxedge
  (87 Ratings)
Bet365 Games
  (220 Ratings)
Raging Bull
  (139 Ratings)
NextCasino
  (220 Ratings)
Unibet Casino
  (196 Ratings)
CasinoLuck
  (291 Ratings)
Betsson Casino
  (281 Ratings)
SlotsMillion
  (138 Ratings)
Betsafe Casino
  (259 Ratings)
Redbet Casino
  (204 Ratings)
Spin Palace Casino
  (144 Ratings)
Casino Extreme
  (227 Ratings)
ComeOn Casino
  (319 Ratings)
Vera John Casino
  (229 Ratings)
Thrills Casino
  (203 Ratings)
Europaplay
  (30 Ratings)
Ladbrokes Casino
  (186 Ratings)
Slotland
  (394 Ratings)
Bet365 Casino
  (457 Ratings)
InterCasino
  (175 Ratings)
Intertops Red Casino
  (158 Ratings)
Win A Day Casino
  (420 Ratings)
Ruby Fortune Casino
  (163 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus