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PartyGaming's "Feel It" campaign


PartyPoker.com and PartyCasino.com have launched a new markeing campaign with the strapline "Feel It". The strapline is motivated by the 'rush' that gamblers often experience in a win.

Extensive worldwide customer research helped PartyPoker.com and PartyCasino.com develop the ‘Feel it' campaign. The research identified ‘it' as "...the intense rush as the river card is turned or the wild anticipation as the roulette wheel begins to slow."

The campaign will roll out on TV, online, billboards and in press in territories worldwide. At the heart are TV commercials for both PartyPoker.com and PartyCasino.com that show players caught up in "a whirlwind of excitement." The whirlwind captures the journey of the game for poker and the fun and excitement of casino as players enjoy the games in a virtual world. The drive also sees the introduction of a redesigned logo.

Television advertisements were filmed on the biggest stage at the famous Shepperton Studios in the UK where so many blockbusters including the Bond movies are shot. All the action was overseen by Hollywood film director Paul WS Anderson - his experience in directing Event Horizon, Resident Evil and Alien versus Predator was key to delivering the action packed footage. A look at the tv ads can be found at http://www.partypoker.com/ and http://www.partycasino.com/

The campaign was created by Leeds based agency Home, in conjunction with PartyGaming's in-house team.

A PartyGaming spokesman said: “The new campaign has gone global and you will already see the brand changes when you log on to PartyPoker.com and PartyCasino.com. PartyPoker.com has just launched the Million Dollar Hand promotion for June, while PartyCasino.com is the world's largest online casino and is continuing to expand at a rapid pace. The Gold Mega Jackpot at PartyCasino.com currently stands at just over a record breaking $2,281,000 and is waiting to be hit!”

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