PartyGaming's "Feel It" campaign and have launched a new markeing campaign with the strapline "Feel It". The strapline is motivated by the 'rush' that gamblers often experience in a win.

Extensive worldwide customer research helped and develop the ‘Feel it’ campaign. The research identified ‘it’ as "...the intense rush as the river card is turned or the wild anticipation as the roulette wheel begins to slow."

The campaign will roll out on TV, online, billboards and in press in territories worldwide. At the heart are TV commercials for both and that show players caught up in "a whirlwind of excitement." The whirlwind captures the journey of the game for poker and the fun and excitement of casino as players enjoy the games in a virtual world. The drive also sees the introduction of a redesigned logo.

Television advertisements were filmed on the biggest stage at the famous Shepperton Studios in the UK where so many blockbusters including the Bond movies are shot. All the action was overseen by Hollywood film director Paul WS Anderson - his experience in directing Event Horizon, Resident Evil and Alien versus Predator was key to delivering the action packed footage. A look at the tv ads can be found at and

The campaign was created by Leeds based agency Home, in conjunction with PartyGaming’s in-house team.

A PartyGaming spokesman said: “The new campaign has gone global and you will already see the brand changes when you log on to and has just launched the Million Dollar Hand promotion for June, while is the world’s largest online casino and is continuing to expand at a rapid pace. The Gold Mega Jackpot at currently stands at just over a record breaking $2,281,000 and is waiting to be hit!”

General Gambling News

Login to post a comment:


Click Here to register a new account

What's going on right now!

1mins ago someone from United States played Santa Surprise

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h


  • New Members
  • Members Online
  • Guests
Highest Community Rated Online Casinos
Guts Casino
  (333 Ratings)
32 Red Casino
  (615 Ratings)
Lucky Red Casino
  (337 Ratings)
BETAT Casino
  (332 Ratings)
Club USA Casino
  (450 Ratings)
Mr Green Casino
  (430 Ratings)
Buzzluck Casino
  (298 Ratings)
  (290 Ratings)
  (292 Ratings)
Raging Bull
  (244 Ratings)
Bet365 Games
  (287 Ratings)
Casino Adrenaline
  (203 Ratings)
Unibet Casino
  (258 Ratings)
  (291 Ratings)
  (377 Ratings)
  (140 Ratings)
  (127 Ratings)
Betsson Casino
  (359 Ratings)
Redbet Casino
  (266 Ratings)
  (184 Ratings)
Betsafe Casino
  (341 Ratings)
Casino Extreme
  (315 Ratings)
Vera John Casino
  (278 Ratings)
ComeOn Casino
  (392 Ratings)
Bet365 Casino
  (547 Ratings)
Slotty Vegas
  (203 Ratings)
  (216 Ratings)
Sportingbet Casino
  (162 Ratings)
Thrills Casino
  (289 Ratings)
Intertops Red Casino
  (197 Ratings)

Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus