Paddy Power project completed by Badda Media (update)

Games delivery and development agreement targets met.

Badda reports the completion of a games delivery and development agreement signed earlier this year .

The agreement involved the integration and deployment of current and future BaddaMedia gaming content on Paddy Power, as well as bespoke product developed in conjunction with the Paddy Power Games team.

The project also signals the first Remote Gaming Interface deployment of games through Openbet’s Fixed Odds Gaming framework, the games developer said.

BaddaMedia's goal remains the deployment highly appealing and inventive games that generate higher returns and prolong the user experience and lifetime value, a statement from the company declared.

Mike Phelan, business development manager at Paddy Power Games said, “We found BaddaMedia’s games and product vision to be the right match for Paddy Power Games’ brand values and content strategy. Together we can look forward to some exciting and original content that we hope will hold huge appeal for our customers and continue to drive revenue growth for the company.”

Meir Moses, president and co-founder of Badda Media said: “BaddaMedia believes we can continue to offer Paddy Power a differentiated product portfolio that will enhance their already superb brand.”

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