No violation of tradmark by Ladbrokes court rules


Ladbrokes wins Svenska Spel trademark case

The Swedish Market Court has ruled on the Svenska Spel law suit against Ladbrokes filed in 2008. The suit was instituted against Ladbrokes for breach of trademark laws with reference to Ladbrokes advertising campaign “Swedish games with English Odds”.

The state monopoly claimed that Ladbrokes had misused the Svenska Spel trademark and that only a state monopoly could use the term “Swedish” and “Games” in commercial advertising and marketing.

The court ruled that Ladbrokes did not violate the trademark act of Sweden.

Ladbrokes countered with a law suit against Svenska Spel for violation of the Marketing Act for using terms such as “Svenska Spel is a world leader in responsible gaming” and “the most effective age verification online”.

The Court also ruled in favour of Ladbrokes and Svenska Spel faces a penalty of SEK 750 000 if they use these terms in future marketing activities.

"This case means that Swedish monopolies cannot extend their power to monopolising language” said Christopher Bell, Chief Executive of Ladbrokes. He went on to say, “We will continue to highlight the consumer benefits of a competitive market in betting and gaming in contrast to disproportionate state monopoly laws and actions that restrict competition and choice."

Ladbrokes won a similar case against Danish monopoly Danske Spil recently, who had claimed a breach of primary trademark and marketing law in connection with Ladbrokes' "Danish game, English odds" TV advertising campaign last year.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from United States read article Cheating scandal?

Casino Of The Month

Casino of the Month

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

Totals

  • New Members
    29
  • Members Online
    422
  • Guests
    1,843
Highest Community Rated Online Casinos
Guts Casino
  (286 Ratings)
32 Red Casino
  (521 Ratings)
Club USA Casino
  (397 Ratings)
Mr Green Casino
  (384 Ratings)
Buzzluck Casino
  (259 Ratings)
Lucky Red Casino
  (305 Ratings)
Videoslots.com
  (254 Ratings)
CasinoRoom
  (251 Ratings)
Bet365 Games
  (251 Ratings)
NextCasino
  (257 Ratings)
Raging Bull
  (192 Ratings)
Unibet Casino
  (236 Ratings)
CasinoLuck
  (326 Ratings)
TradaCasino
  (104 Ratings)
Betsson Casino
  (318 Ratings)
Redbet Casino
  (232 Ratings)
SlotsMillion
  (165 Ratings)
Betsafe Casino
  (298 Ratings)
Betspin
  (57 Ratings)
Vera John Casino
  (254 Ratings)
Casino Extreme
  (281 Ratings)
ComeOn Casino
  (359 Ratings)
Istanbul Casino
  (54 Ratings)
Ladbrokes Casino
  (204 Ratings)
InterCasino
  (204 Ratings)
Thrills Casino
  (248 Ratings)
Royal Panda
  (182 Ratings)
Bet365 Casino
  (497 Ratings)
Slotland
  (437 Ratings)
Slotty Vegas
  (175 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus