No violation of tradmark by Ladbrokes court rules


Ladbrokes wins Svenska Spel trademark case

The Swedish Market Court has ruled on the Svenska Spel law suit against Ladbrokes filed in 2008. The suit was instituted against Ladbrokes for breach of trademark laws with reference to Ladbrokes advertising campaign “Swedish games with English Odds”.

The state monopoly claimed that Ladbrokes had misused the Svenska Spel trademark and that only a state monopoly could use the term “Swedish” and “Games” in commercial advertising and marketing.

The court ruled that Ladbrokes did not violate the trademark act of Sweden.

Ladbrokes countered with a law suit against Svenska Spel for violation of the Marketing Act for using terms such as “Svenska Spel is a world leader in responsible gaming” and “the most effective age verification online”.

The Court also ruled in favour of Ladbrokes and Svenska Spel faces a penalty of SEK 750 000 if they use these terms in future marketing activities.

"This case means that Swedish monopolies cannot extend their power to monopolising language” said Christopher Bell, Chief Executive of Ladbrokes. He went on to say, “We will continue to highlight the consumer benefits of a competitive market in betting and gaming in contrast to disproportionate state monopoly laws and actions that restrict competition and choice."

Ladbrokes won a similar case against Danish monopoly Danske Spil recently, who had claimed a breach of primary trademark and marketing law in connection with Ladbrokes' "Danish game, English odds" TV advertising campaign last year.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from United States played Cowboys & Aliens

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    26
  • Members Online
    399
  • Guests
    1,635
Highest Community Rated Online Casinos
SlotsMillion
  (122 Ratings)
32 Red Casino
  (394 Ratings)
Guts Casino
  (218 Ratings)
Club USA Casino
  (320 Ratings)
Mr Green Casino
  (334 Ratings)
Buzzluck Casino
  (193 Ratings)
Lucky Red Casino
  (252 Ratings)
Videoslots.com
  (187 Ratings)
Nexxedge
  (71 Ratings)
Bet365 Games
  (202 Ratings)
NextCasino
  (198 Ratings)
Unibet Casino
  (177 Ratings)
CasinoLuck
  (265 Ratings)
Betsson Casino
  (257 Ratings)
Betsafe Casino
  (233 Ratings)
Redbet Casino
  (189 Ratings)
ComeOn Casino
  (298 Ratings)
Spin Palace Casino
  (138 Ratings)
Casino Extreme
  (200 Ratings)
Raging Bull
  (110 Ratings)
Vera John Casino
  (210 Ratings)
Intertops Red Casino
  (146 Ratings)
Thrills Casino
  (175 Ratings)
Slotty Vegas
  (140 Ratings)
BETAT Casino
  (234 Ratings)
Slotland
  (371 Ratings)
Ladbrokes Casino
  (171 Ratings)
Sin City Casino
  (127 Ratings)
Winner Casino
  (373 Ratings)
Mummys Gold
  (151 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus