No violation of tradmark by Ladbrokes court rules


Ladbrokes wins Svenska Spel trademark case

The Swedish Market Court has ruled on the Svenska Spel law suit against Ladbrokes filed in 2008. The suit was instituted against Ladbrokes for breach of trademark laws with reference to Ladbrokes advertising campaign “Swedish games with English Odds”.

The state monopoly claimed that Ladbrokes had misused the Svenska Spel trademark and that only a state monopoly could use the term “Swedish” and “Games” in commercial advertising and marketing.

The court ruled that Ladbrokes did not violate the trademark act of Sweden.

Ladbrokes countered with a law suit against Svenska Spel for violation of the Marketing Act for using terms such as “Svenska Spel is a world leader in responsible gaming” and “the most effective age verification online”.

The Court also ruled in favour of Ladbrokes and Svenska Spel faces a penalty of SEK 750 000 if they use these terms in future marketing activities.

"This case means that Swedish monopolies cannot extend their power to monopolising language” said Christopher Bell, Chief Executive of Ladbrokes. He went on to say, “We will continue to highlight the consumer benefits of a competitive market in betting and gaming in contrast to disproportionate state monopoly laws and actions that restrict competition and choice."

Ladbrokes won a similar case against Danish monopoly Danske Spil recently, who had claimed a breach of primary trademark and marketing law in connection with Ladbrokes' "Danish game, English odds" TV advertising campaign last year.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from United States read WinTrillions Casino review

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    19
  • Members Online
    316
  • Guests
    2,343
Highest Community Rated Online Casinos
NextCasino
  (109 Ratings)
Bet365 Games
  (125 Ratings)
CasinoLuck
  (172 Ratings)
Betsson Casino
  (160 Ratings)
Guts Casino
  (126 Ratings)
Unibet Casino
  (99 Ratings)
BitCasino.io
  (114 Ratings)
Redbet Casino
  (102 Ratings)
CasinoCruise
  (24 Ratings)
Betsafe Casino
  (133 Ratings)
Liberty Slots Casino
  (124 Ratings)
Spin Palace Casino
  (90 Ratings)
Intertops Casino Classic
  (77 Ratings)
Slotty Vegas
  (65 Ratings)
ComeOn Casino
  (186 Ratings)
Mr Green Casino
  (236 Ratings)
Uptown Aces
  (82 Ratings)
Winner Casino
  (296 Ratings)
Thrills Casino
  (98 Ratings)
Vera John Casino
  (140 Ratings)
3Dice Casino
  (188 Ratings)
Jetbull Casino
  (72 Ratings)
Casumo
  (88 Ratings)
River Nile Casino
  (79 Ratings)
32 Red Casino
  (226 Ratings)
Intertops Red Casino
  (82 Ratings)
Whitebet Casino
  (65 Ratings)
Casino Saga
  (76 Ratings)
BETAT Casino
  (143 Ratings)
Ruby Fortune Casino
  (113 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus