New video elements for Will Hill's brand

Visitors to, an online gambling brand in the William Hill Online stable, are soon to enjoy new video elements integrated into the website by specialist firm Eye View, a provider of video and rich media solutions. The company signed an agreement with Will Hill this week to seal the deal.

EyeView will be providing with its full Video Conversion Solution which has generated positive results on behalf of previous clients. The solution is a full service offering that includes the design and production of a landing page video, serving of the content into the customer’s site and analysing conversion information. This data is then used by EyeView’s conversion optimisation team to continuously tweak the videos, guaranteeing conversion growth.

Tal Riesenfeld, Vice President of Marketing at EyeView said: “We are working with some of the biggest names in i-gaming and this latest deal with William Hill is further endorsement of the great conversion value created through online videos.”

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