New television campaign gets the thumbs down from advertising regulator


Marketing media reports this week indicate that the UK's Advertising Standards Authority has banned a Ladbrokes television campaign for online casino action because it links gambling with excessive risk taking.

Two ads are involved, both created by M&C Saatchi and featuring "mentors" Willem Snyman and J "snake eyes" Kowalski regaling viewers with tales of their students' thrill seeking exploits.

In one presentation, a man is seen taking increasing risks while diving with sharks, including attaching raw meat to his wet suit and wearing a seal costume. The second advert featured a "sky diving pioneer" using an empty potato crisp packet as a parachute.

Both ads finished with the punch line: "If only he'd seen Ladbrokes.com, his thrill buds would have been quenched."

ASA adjudicators felt that the ads "portrayed gambling in a context of toughness" and linked it "to excessive risk taking and reckless behaviour".

Ladbrokes and M&C Saatchi responded that the advertisements were intended to be humorous in the context of "unbelievable, humorous and fantastical action" which set straight any idea that the pupils displayed toughness or daring. Even when taken out of context, the ads were of a cautionary nature because the narrators regretted their students' reckless behaviour, and the moral underlying the stories was that the protagonists should have "quenched their thrill buds" in a less reckless way.

Separate complaints that the ads could lead to financial loss by condoning or encouraging gambling in a "socially irresponsible" way and "exploited the susceptibilities and aspirations of vulnerable people" were not upheld.

The watchdog ruled that the ads should not be broadcast again their current forms.

General Gambling News Gambling Law & Society News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

2mins ago someone from France, French Republic read article Caribbean Pirate Adventure in Latest Genesis Gaming Release

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    22
  • Members Online
    341
  • Guests
    2,014
Highest Community Rated Online Casinos
NextCasino
  (126 Ratings)
Bet365 Games
  (150 Ratings)
CasinoLuck
  (199 Ratings)
Betsson Casino
  (191 Ratings)
Unibet Casino
  (115 Ratings)
Redbet Casino
  (122 Ratings)
Spin Palace Casino
  (104 Ratings)
Slotty Vegas
  (92 Ratings)
Guts Casino
  (149 Ratings)
Mr Green Casino
  (258 Ratings)
Betsafe Casino
  (168 Ratings)
32 Red Casino
  (274 Ratings)
ComeOn Casino
  (211 Ratings)
BitCasino.io
  (153 Ratings)
Winner Casino
  (318 Ratings)
Vera John Casino
  (160 Ratings)
Intertops Casino Classic
  (97 Ratings)
Sin City Casino
  (81 Ratings)
Jetbull Casino
  (90 Ratings)
Liberty Slots Casino
  (153 Ratings)
Thrills Casino
  (114 Ratings)
Intertops Red Casino
  (108 Ratings)
Ladbrokes Casino
  (141 Ratings)
Casumo
  (111 Ratings)
BETAT Casino
  (174 Ratings)
Whitebet Casino
  (81 Ratings)
PlayHippo
  (63 Ratings)
3Dice Casino
  (230 Ratings)
Slotland
  (272 Ratings)
River Nile Casino
  (90 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus