10th of January 2009 Author: Glo Wood
Marketing media reports this week indicate that the UK's Advertising Standards Authority has banned a Ladbrokes television campaign for online casino action because it links gambling with excessive risk taking.
Two ads are involved, both created by M&C Saatchi and featuring "mentors" Willem Snyman and J "snake eyes" Kowalski regaling viewers with tales of their students' thrill seeking exploits.
In one presentation, a man is seen taking increasing risks while diving with sharks, including attaching raw meat to his wet suit and wearing a seal costume. The second advert featured a "sky diving pioneer" using an empty potato crisp packet as a parachute.
Both ads finished with the punch line: "If only he'd seen Ladbrokes.com, his thrill buds would have been quenched."
ASA adjudicators felt that the ads "portrayed gambling in a context of toughness" and linked it "to excessive risk taking and reckless behaviour".
Ladbrokes and M&C Saatchi responded that the advertisements were intended to be humorous in the context of "unbelievable, humorous and fantastical action" which set straight any idea that the pupils displayed toughness or daring. Even when taken out of context, the ads were of a cautionary nature because the narrators regretted their students' reckless behaviour, and the moral underlying the stories was that the protagonists should have "quenched their thrill buds" in a less reckless way.
Separate complaints that the ads could lead to financial loss by condoning or encouraging gambling in a "socially irresponsible" way and "exploited the susceptibilities and aspirations of vulnerable people" were not upheld.
The watchdog ruled that the ads should not be broadcast again their current forms.
General Gambling News Gambling Law & Society News
21st of July 2014
7th of May 2014
27th of November 2014
26th of November 2014
27th of September 2014
7th of November 2014
11th of October 2014
25th of November 2014
8th of October 2014
Disclaimer Contact Us Privacy Gambling Help About Us Site Map
LatestCasinoBonuses.com © 2006-2014
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here