New television campaign gets the thumbs down from advertising regulator


Marketing media reports this week indicate that the UK's Advertising Standards Authority has banned a Ladbrokes television campaign for online casino action because it links gambling with excessive risk taking.

Two ads are involved, both created by M&C Saatchi and featuring "mentors" Willem Snyman and J "snake eyes" Kowalski regaling viewers with tales of their students' thrill seeking exploits.

In one presentation, a man is seen taking increasing risks while diving with sharks, including attaching raw meat to his wet suit and wearing a seal costume. The second advert featured a "sky diving pioneer" using an empty potato crisp packet as a parachute.

Both ads finished with the punch line: "If only he'd seen Ladbrokes.com, his thrill buds would have been quenched."

ASA adjudicators felt that the ads "portrayed gambling in a context of toughness" and linked it "to excessive risk taking and reckless behaviour".

Ladbrokes and M&C Saatchi responded that the advertisements were intended to be humorous in the context of "unbelievable, humorous and fantastical action" which set straight any idea that the pupils displayed toughness or daring. Even when taken out of context, the ads were of a cautionary nature because the narrators regretted their students' reckless behaviour, and the moral underlying the stories was that the protagonists should have "quenched their thrill buds" in a less reckless way.

Separate complaints that the ads could lead to financial loss by condoning or encouraging gambling in a "socially irresponsible" way and "exploited the susceptibilities and aspirations of vulnerable people" were not upheld.

The watchdog ruled that the ads should not be broadcast again their current forms.

General Gambling News Gambling Law & Society News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from United States played Fumi's Fortune

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    22
  • Members Online
    452
  • Guests
    1,788
Highest Community Rated Online Casinos
BETAT Casino
  (207 Ratings)
SlotsMillion
  (62 Ratings)
32 Red Casino
  (332 Ratings)
Guts Casino
  (194 Ratings)
Mr Green Casino
  (294 Ratings)
Buzzluck Casino
  (164 Ratings)
Bohemia Casino
  (10 Ratings)
NextCasino
  (162 Ratings)
Bet365 Games
  (179 Ratings)
Unibet Casino
  (155 Ratings)
CasinoLuck
  (236 Ratings)
Betsson Casino
  (225 Ratings)
Betsafe Casino
  (198 Ratings)
Redbet Casino
  (163 Ratings)
Spin Palace Casino
  (124 Ratings)
Voglia di Vincere
  (6 Ratings)
Slotty Vegas
  (119 Ratings)
Intertops Red Casino
  (130 Ratings)
ComeOn Casino
  (261 Ratings)
Sin City Casino
  (110 Ratings)
Vera John Casino
  (187 Ratings)
Intertops Casino Classic
  (117 Ratings)
Winner Casino
  (355 Ratings)
Thrills Casino
  (145 Ratings)
Ladbrokes Casino
  (160 Ratings)
Slotland
  (320 Ratings)
Casino Saga
  (106 Ratings)
Jetbull Casino
  (112 Ratings)
Liberty Slots Casino
  (202 Ratings)
Ruby Fortune Casino
  (138 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus