6th of March 2010 Author: Ava Jackuard
We're going after the casino players directly, says chief executive
Speaking to journalists in London this week following the release of his company's full year 2009 results , Jim Ryan, CEO of Party Gaming plc gave some interesting insights into how his company will market in coming months.
Motivated by the better performance of online casino operations over online poker activities, Ryan said that online casino players directly acquired (as opposed to cross marketed from poker operations) demonstrated twice the customer lifetime value of poker players who were persuaded to move their action over to casino games.
It therefore figured, he said, that acquiring what he called "pure-play" casino gamblers direct provided better potential future business for the company's casino operations.
Ryan also appeared concerned at the dangers posed to poker player liquidity by cross marketing casino action to poker customers. He pointed out that although this form of casino player acquisition was more cost-effective in a marketing sense, it was not necessarily good for poker liquidity in a highly competitive environment.
Party Gaming hopes to boost the attraction of its casino offering by launching more branded game content - he promised that the casino would have an inventory of 50 new games this year - and by making available massive "life changing" jackpots to customers.
"Today we have the largest reset value in our Melon Madness Jackpot [that] starts at $1.5 million," Ryan claimed. "Nobody else can match that in the sector."
It appears from Ryan's comments that the online casino punter stands to benefit from Party's new approach, and can expect better promos, bigger jackpots and more new games.
General Gambling News
4th of March 2010
5th of August 2010
30th of September 2014
27th of September 2014
13th of August 2014
5th of August 2014
8th of August 2014
28th of August 2014
7th of August 2014
Disclaimer Contact Us Privacy Gambling Help About Us Site Map
LatestCasinoBonuses.com © 2006-2014
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here