21st of June 2010 Author: Natalie Stephanopoulos
Full suite of smart software bought for undisclosed price
Marketing software group smartFOCUS has announced that it has sold a full suite of marketing software and services to the online poker, casino and gaming group PartyGaming plc.
Financial terms were not disclosed, but smartFOCUS says the product includes analysis, campaign management and reporting facilities.
Aimed at customer retention and relationship management, the software will allow PartyGaming to profile players segmented by life-stage, value, recent activity and frequency of play, then take advantage of highly granular data.
General Gambling News
12th of August 2010
18th of December 2009
30th of July 2015
5th of June 2015
4th of June 2015
9th of June 2015
7th of July 2015
20th of July 2015
27th of May 2015
Disclaimer Contact Us Privacy Gambling Help About Us Site Map
LatestCasinoBonuses.com © 2006-2015
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here