New Marketing software for Party Gaming

Full suite of smart software bought for undisclosed price

Marketing software group smartFOCUS has announced that it has sold a full suite of marketing software and services to the online poker, casino and gaming group PartyGaming plc.

Financial terms were not disclosed, but smartFOCUS says the product includes analysis, campaign management and reporting facilities.

Aimed at customer retention and relationship management, the software will allow PartyGaming to profile players segmented by life-stage, value, recent activity and frequency of play, then take advantage of highly granular data.

General Gambling News

Login to post a comment:


Click Here to register a new account

What's going on right now!

4mins ago someone from United States read review

Casino Of The Month

Casino of the Month

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h


  • New Members
  • Members Online
  • Guests
Highest Community Rated Online Casinos
Guts Casino
  (300 Ratings)
32 Red Casino
  (584 Ratings)
Club USA Casino
  (420 Ratings)
Mr Green Casino
  (397 Ratings)
Buzzluck Casino
  (276 Ratings)
Lucky Red Casino
  (320 Ratings)
  (267 Ratings)
  (267 Ratings)
Bet365 Games
  (269 Ratings)
Raging Bull
  (217 Ratings)
Unibet Casino
  (245 Ratings)
  (268 Ratings)
  (346 Ratings)
Casino Adrenaline
  (170 Ratings)
  (115 Ratings)
Redbet Casino
  (243 Ratings)
Betsson Casino
  (336 Ratings)
  (176 Ratings)
Betsafe Casino
  (319 Ratings)
  (88 Ratings)
Casino Extreme
  (300 Ratings)
ComeOn Casino
  (368 Ratings)
Vera John Casino
  (265 Ratings)
Ladbrokes Casino
  (206 Ratings)
  (207 Ratings)
Bet365 Casino
  (520 Ratings)
Thrills Casino
  (259 Ratings)
Slotty Vegas
  (183 Ratings)
  (454 Ratings)
Sportingbet Casino
  (154 Ratings)

Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus