New Marketing software for Party Gaming

Full suite of smart software bought for undisclosed price

Marketing software group smartFOCUS has announced that it has sold a full suite of marketing software and services to the online poker, casino and gaming group PartyGaming plc.

Financial terms were not disclosed, but smartFOCUS says the product includes analysis, campaign management and reporting facilities.

Aimed at customer retention and relationship management, the software will allow PartyGaming to profile players segmented by life-stage, value, recent activity and frequency of play, then take advantage of highly granular data.

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