21st of June 2010 Author: Natalie Stephanopoulos
Full suite of smart software bought for undisclosed price
Marketing software group smartFOCUS has announced that it has sold a full suite of marketing software and services to the online poker, casino and gaming group PartyGaming plc.
Financial terms were not disclosed, but smartFOCUS says the product includes analysis, campaign management and reporting facilities.
Aimed at customer retention and relationship management, the software will allow PartyGaming to profile players segmented by life-stage, value, recent activity and frequency of play, then take advantage of highly granular data.
General Gambling News
5th of August 2010
12th of August 2010
31st of October 2014
12th of October 2014
27th of September 2014
11th of October 2014
3rd of October 2014
28th of August 2014
Disclaimer Contact Us Privacy Gambling Help About Us Site Map
LatestCasinoBonuses.com © 2006-2014
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here