New Marketing software for Party Gaming


Full suite of smart software bought for undisclosed price

Marketing software group smartFOCUS has announced that it has sold a full suite of marketing software and services to the online poker, casino and gaming group PartyGaming plc.

Financial terms were not disclosed, but smartFOCUS says the product includes analysis, campaign management and reporting facilities.

Aimed at customer retention and relationship management, the software will allow PartyGaming to profile players segmented by life-stage, value, recent activity and frequency of play, then take advantage of highly granular data.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from United States played Fairy Tree Forest

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    28
  • Members Online
    449
  • Guests
    2,199
Highest Community Rated Online Casinos
NextCasino
  (123 Ratings)
Bet365 Games
  (146 Ratings)
CasinoLuck
  (194 Ratings)
Betsson Casino
  (189 Ratings)
Unibet Casino
  (111 Ratings)
Guts Casino
  (143 Ratings)
Redbet Casino
  (117 Ratings)
Slotty Vegas
  (89 Ratings)
Spin Palace Casino
  (100 Ratings)
Betsafe Casino
  (165 Ratings)
Mr Green Casino
  (253 Ratings)
BitCasino.io
  (150 Ratings)
32 Red Casino
  (267 Ratings)
ComeOn Casino
  (206 Ratings)
Winner Casino
  (315 Ratings)
Liberty Slots Casino
  (143 Ratings)
Intertops Casino Classic
  (94 Ratings)
Thrills Casino
  (108 Ratings)
Intertops Red Casino
  (105 Ratings)
Vera John Casino
  (156 Ratings)
Jetbull Casino
  (88 Ratings)
Casumo
  (109 Ratings)
Sin City Casino
  (77 Ratings)
PlayHippo
  (62 Ratings)
Ladbrokes Casino
  (135 Ratings)
BETAT Casino
  (171 Ratings)
Whitebet Casino
  (76 Ratings)
3Dice Casino
  (225 Ratings)
Slotland
  (265 Ratings)
Ruby Fortune Casino
  (123 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus