New Marketing software for Party Gaming


Full suite of smart software bought for undisclosed price

Marketing software group smartFOCUS has announced that it has sold a full suite of marketing software and services to the online poker, casino and gaming group PartyGaming plc.

Financial terms were not disclosed, but smartFOCUS says the product includes analysis, campaign management and reporting facilities.

Aimed at customer retention and relationship management, the software will allow PartyGaming to profile players segmented by life-stage, value, recent activity and frequency of play, then take advantage of highly granular data.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from United States played Jack Hammer 2

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    28
  • Members Online
    437
  • Guests
    1,733
Highest Community Rated Online Casinos
Guts Casino
  (245 Ratings)
32 Red Casino
  (456 Ratings)
Club USA Casino
  (344 Ratings)
Mr Green Casino
  (353 Ratings)
Buzzluck Casino
  (221 Ratings)
Lucky Red Casino
  (269 Ratings)
Videoslots.com
  (217 Ratings)
Nexxedge
  (86 Ratings)
Bet365 Games
  (220 Ratings)
Raging Bull
  (138 Ratings)
NextCasino
  (219 Ratings)
Unibet Casino
  (196 Ratings)
CasinoLuck
  (290 Ratings)
Betsson Casino
  (281 Ratings)
SlotsMillion
  (138 Ratings)
Betsafe Casino
  (258 Ratings)
Redbet Casino
  (203 Ratings)
Spin Palace Casino
  (144 Ratings)
Casino Extreme
  (226 Ratings)
ComeOn Casino
  (319 Ratings)
Vera John Casino
  (229 Ratings)
Thrills Casino
  (201 Ratings)
Ladbrokes Casino
  (186 Ratings)
Slotland
  (393 Ratings)
Bet365 Casino
  (457 Ratings)
InterCasino
  (175 Ratings)
Intertops Red Casino
  (158 Ratings)
Win A Day Casino
  (420 Ratings)
Europaplay
  (29 Ratings)
Ruby Fortune Casino
  (163 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus