New marketing pro for Party Gaming


888.com's former marketing executive to handle UK marketing operations

Party Gaming plc has confirmed its second major marketing appointment in as many days, announcing that former 888.com vice president of brand marketing, Matt Robinson has been hired in a new role as head of the online gaming company’s UK marketing operations.

He will presumably report to chief marketing officer John Welch, who's appointment to replace former chief Jon Salmon was announced earlier this week. Gibraltar-based PartyGaming owns a number of brands including PartyPoker, PartyCasino and PartyBingo.

Marketing media in the UK report that Robinson is believed to have been on gardening leave from 888.com since leaving in May 2009. He had been with 888 for more than five years as vice president of brand marketing. During his 888 tenure, Robinson oversaw the launch of the 888 brand and the appointment of Grey London to its GBP 3 million global ad account earlier in the year. Grey recently resigned the account, allegedly over a dispute involving money, and 888 is currently inviting replacement pitches..

According to a 888 spokesman, Robinson, who was responsible for the global branding, offline acquisition, sponsorships and advertiser funded programming, is yet to be replaced.

Party Gaming recently acquired the substantial Cashcade online bingo interests in a GBP 100 million deal.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

2mins ago someone from Suriname played Amazon Queen

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    22
  • Members Online
    339
  • Guests
    2,092
Highest Community Rated Online Casinos
NextCasino
  (121 Ratings)
Bet365 Games
  (140 Ratings)
CasinoLuck
  (189 Ratings)
Betsson Casino
  (184 Ratings)
Redbet Casino
  (112 Ratings)
Slotty Vegas
  (83 Ratings)
Guts Casino
  (138 Ratings)
Betsafe Casino
  (159 Ratings)
Unibet Casino
  (108 Ratings)
BitCasino.io
  (142 Ratings)
Spin Palace Casino
  (95 Ratings)
Intertops Casino Classic
  (87 Ratings)
Mr Green Casino
  (248 Ratings)
ComeOn Casino
  (199 Ratings)
32 Red Casino
  (259 Ratings)
Liberty Slots Casino
  (141 Ratings)
Winner Casino
  (308 Ratings)
Casumo
  (105 Ratings)
Thrills Casino
  (107 Ratings)
Jetbull Casino
  (80 Ratings)
Sin City Casino
  (74 Ratings)
Intertops Red Casino
  (96 Ratings)
BETAT Casino
  (164 Ratings)
PlayHippo
  (53 Ratings)
Vera John Casino
  (153 Ratings)
Slotland
  (258 Ratings)
3Dice Casino
  (218 Ratings)
Ladbrokes Casino
  (132 Ratings)
Ruby Fortune Casino
  (121 Ratings)
River Nile Casino
  (83 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus