New marketing pro for Party Gaming


888.com's former marketing executive to handle UK marketing operations

Party Gaming plc has confirmed its second major marketing appointment in as many days, announcing that former 888.com vice president of brand marketing, Matt Robinson has been hired in a new role as head of the online gaming company’s UK marketing operations.

He will presumably report to chief marketing officer John Welch, who's appointment to replace former chief Jon Salmon was announced earlier this week. Gibraltar-based PartyGaming owns a number of brands including PartyPoker, PartyCasino and PartyBingo.

Marketing media in the UK report that Robinson is believed to have been on gardening leave from 888.com since leaving in May 2009. He had been with 888 for more than five years as vice president of brand marketing. During his 888 tenure, Robinson oversaw the launch of the 888 brand and the appointment of Grey London to its GBP 3 million global ad account earlier in the year. Grey recently resigned the account, allegedly over a dispute involving money, and 888 is currently inviting replacement pitches..

According to a 888 spokesman, Robinson, who was responsible for the global branding, offline acquisition, sponsorships and advertiser funded programming, is yet to be replaced.

Party Gaming recently acquired the substantial Cashcade online bingo interests in a GBP 100 million deal.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from United States played Photo Safari

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    18
  • Members Online
    314
  • Guests
    1,897
Highest Community Rated Online Casinos
NextCasino
  (142 Ratings)
Bet365 Games
  (160 Ratings)
Unibet Casino
  (123 Ratings)
CasinoLuck
  (214 Ratings)
Betsson Casino
  (204 Ratings)
Redbet Casino
  (136 Ratings)
Spin Palace Casino
  (111 Ratings)
Mr Green Casino
  (271 Ratings)
Betsafe Casino
  (177 Ratings)
Slotty Vegas
  (101 Ratings)
32 Red Casino
  (294 Ratings)
Guts Casino
  (167 Ratings)
Liberty Slots Casino
  (169 Ratings)
Winner Casino
  (329 Ratings)
Sin City Casino
  (93 Ratings)
BitCasino.io
  (166 Ratings)
ComeOn Casino
  (231 Ratings)
Vera John Casino
  (167 Ratings)
Intertops Red Casino
  (117 Ratings)
Intertops Casino Classic
  (106 Ratings)
BETAT Casino
  (187 Ratings)
Thrills Casino
  (125 Ratings)
Ladbrokes Casino
  (148 Ratings)
Royal Vegas Casino
  (128 Ratings)
Casumo
  (127 Ratings)
Jetbull Casino
  (100 Ratings)
Slotland
  (291 Ratings)
Whitebet Casino
  (87 Ratings)
InterCasino
  (131 Ratings)
Betfair Casino
  (201 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus