New marketing pro for Party Gaming


888.com's former marketing executive to handle UK marketing operations

Party Gaming plc has confirmed its second major marketing appointment in as many days, announcing that former 888.com vice president of brand marketing, Matt Robinson has been hired in a new role as head of the online gaming company’s UK marketing operations.

He will presumably report to chief marketing officer John Welch, who's appointment to replace former chief Jon Salmon was announced earlier this week. Gibraltar-based PartyGaming owns a number of brands including PartyPoker, PartyCasino and PartyBingo.

Marketing media in the UK report that Robinson is believed to have been on gardening leave from 888.com since leaving in May 2009. He had been with 888 for more than five years as vice president of brand marketing. During his 888 tenure, Robinson oversaw the launch of the 888 brand and the appointment of Grey London to its GBP 3 million global ad account earlier in the year. Grey recently resigned the account, allegedly over a dispute involving money, and 888 is currently inviting replacement pitches..

According to a 888 spokesman, Robinson, who was responsible for the global branding, offline acquisition, sponsorships and advertiser funded programming, is yet to be replaced.

Party Gaming recently acquired the substantial Cashcade online bingo interests in a GBP 100 million deal.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from United States played Gladiator Slot

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    27
  • Members Online
    406
  • Guests
    1,586
Highest Community Rated Online Casinos
SlotsMillion
  (116 Ratings)
32 Red Casino
  (377 Ratings)
Guts Casino
  (212 Ratings)
Club USA Casino
  (308 Ratings)
Mr Green Casino
  (328 Ratings)
Buzzluck Casino
  (189 Ratings)
Lucky Red Casino
  (244 Ratings)
Videoslots.com
  (184 Ratings)
Nexxedge
  (63 Ratings)
Bet365 Games
  (198 Ratings)
NextCasino
  (182 Ratings)
Betsson Casino
  (249 Ratings)
CasinoLuck
  (251 Ratings)
Unibet Casino
  (172 Ratings)
Betsafe Casino
  (222 Ratings)
Redbet Casino
  (180 Ratings)
ComeOn Casino
  (291 Ratings)
Spin Palace Casino
  (134 Ratings)
Casino Extreme
  (200 Ratings)
Raging Bull
  (86 Ratings)
Casino Adrenaline
  (50 Ratings)
Thrills Casino
  (167 Ratings)
Vera John Casino
  (205 Ratings)
Intertops Red Casino
  (144 Ratings)
Slotland
  (360 Ratings)
BETAT Casino
  (227 Ratings)
Ladbrokes Casino
  (170 Ratings)
Slotty Vegas
  (135 Ratings)
Casumo
  (173 Ratings)
Hello Casino
  (106 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus