New marketing pro for Party Gaming


888.com's former marketing executive to handle UK marketing operations

Party Gaming plc has confirmed its second major marketing appointment in as many days, announcing that former 888.com vice president of brand marketing, Matt Robinson has been hired in a new role as head of the online gaming company’s UK marketing operations.

He will presumably report to chief marketing officer John Welch, who's appointment to replace former chief Jon Salmon was announced earlier this week. Gibraltar-based PartyGaming owns a number of brands including PartyPoker, PartyCasino and PartyBingo.

Marketing media in the UK report that Robinson is believed to have been on gardening leave from 888.com since leaving in May 2009. He had been with 888 for more than five years as vice president of brand marketing. During his 888 tenure, Robinson oversaw the launch of the 888 brand and the appointment of Grey London to its GBP 3 million global ad account earlier in the year. Grey recently resigned the account, allegedly over a dispute involving money, and 888 is currently inviting replacement pitches..

According to a 888 spokesman, Robinson, who was responsible for the global branding, offline acquisition, sponsorships and advertiser funded programming, is yet to be replaced.

Party Gaming recently acquired the substantial Cashcade online bingo interests in a GBP 100 million deal.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account
 
 

What's going on right now!

5mins ago someone from United States United States played Cleopatra's Gold

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

  • New Members
    21
  • Members Online
    286
  • Guests
    2,039
  • New Posts
    197

Totals

Casino Of The Month

Casino of the Month

Casino Software

Highest Community Rated Online Casinos
138SunGame
  (24 Ratings)
Slotty Vegas
  (12 Ratings)
Jackpot Party
  (32 Ratings)
Bet365 Games
  (98 Ratings)
NextCasino
  (85 Ratings)
CasinoLuck
  (143 Ratings)
Betsson Casino
  (130 Ratings)
Guts Casino
  (97 Ratings)
Intertops Casino Classic
  (53 Ratings)
Spin Palace Casino
  (69 Ratings)
Betsafe Casino
  (102 Ratings)
Conan Casino
  (13 Ratings)
ComeOn Casino
  (141 Ratings)
Redbet Casino
  (74 Ratings)
Unibet Casino
  (75 Ratings)
Thrills Casino
  (71 Ratings)
Mr Green Casino
  (198 Ratings)
32 Red Casino
  (168 Ratings)
Sin City Casino
  (51 Ratings)
Vera John Casino
  (117 Ratings)
BETAT Casino
  (108 Ratings)
3Dice Casino
  (147 Ratings)
Liberty Slots Casino
  (94 Ratings)
Casino Saga
  (55 Ratings)
River Nile Casino
  (61 Ratings)
Virgin Games
  (37 Ratings)
Winner Casino
  (270 Ratings)
Ruby Fortune Casino
  (96 Ratings)
Mummys Gold Casino
  (105 Ratings)
BetVictor Casino
  (109 Ratings)