New Division for Endemol


Endemol Games will bring fresh and diverse online games to the industry

The European television production giant Endemol, developer of blockbuster concepts like Big Brother and Deal or No Deal, has announced the formation of a new division that will bring new and fresh ideas and games to the online gambling space.

The new division, titled Endemol Games, will bring popular television formats to the gaming world, and is headed by former Endemol brands chief Jurian Van de Meer, who opined this week that the company's major shows “seamlessly cross over in to branded gaming”. Van de Meer added that Endemol products attracted huge fan bases, and the new division will build on this, creating fresh concepts to invigorate the online gaming market.

Endemol is no stranger to gaming, with a Deal Or No Deal title already featuring in online gambling games and the XBox live and Facebook libraries. Other thematic possibilities might be concepts like Doctor Who and X-Factor.

Endemol disbanded its dedicated digital unit recently when global digital media and new business head Adam Valkin and UK digital head Peter Cowley left.

New Media Age reports that Endemol Games will specialise in licensing and monetising both its own and third-party entertainment properties in the gaming space. The publication quoted Endemol UK chief operating officer Lucas Church (to whom Van de Meer reports) as saying: “Endemol UK has already established a strong position in the gaming space and the launch of Endemol Games underlines the importance of this significant growth area to our business.”

In May this year 888.com concluded an agreement with Endemol to merge the companies' respective strengths for the benefit of the Italian gambling public.

The deal saw 888 and Endemol co-invest in the lucrative Italian market, with Endemol providing a variety of games under its exclusive brand. Games to be provided included Deal or No Deal and Big Brother, with implementation planned to coincide with the regulatory green light for online casino operations in the Italian market.

Other Endemol deals with online gambling companies include an agreement to provide The Million Pound Drop game to Bet365.

More action for Endemol is in the pipeline, Van de Meer reports, claiming that a major announcement is imminent, and that a further five or six gaming deals are currently in the pipeline.

General Gambling News Casino Games Casino Software Gambling Law & Society News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

44s ago someone from United States read Vegas Crest Casino review

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    24
  • Members Online
    429
  • Guests
    2,455
Highest Community Rated Online Casinos
NextCasino
  (111 Ratings)
Bet365 Games
  (128 Ratings)
CasinoLuck
  (174 Ratings)
Betsson Casino
  (162 Ratings)
Guts Casino
  (127 Ratings)
Slotty Vegas
  (71 Ratings)
Unibet Casino
  (99 Ratings)
BitCasino.io
  (117 Ratings)
Redbet Casino
  (103 Ratings)
Betsafe Casino
  (134 Ratings)
Spin Palace Casino
  (91 Ratings)
Intertops Casino Classic
  (77 Ratings)
ComeOn Casino
  (187 Ratings)
Liberty Slots Casino
  (127 Ratings)
Mr Green Casino
  (236 Ratings)
Winner Casino
  (297 Ratings)
Vera John Casino
  (142 Ratings)
Casumo
  (89 Ratings)
Thrills Casino
  (99 Ratings)
Jetbull Casino
  (72 Ratings)
3Dice Casino
  (191 Ratings)
River Nile Casino
  (79 Ratings)
32 Red Casino
  (229 Ratings)
Uptown Aces
  (84 Ratings)
Intertops Red Casino
  (82 Ratings)
Whitebet Casino
  (66 Ratings)
BETAT Casino
  (144 Ratings)
Ruby Fortune Casino
  (113 Ratings)
Sin City Casino
  (69 Ratings)
Crazy Vegas
  (127 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus