"Most Effective Membership" goes to "Eight"


Gibraltar-based online gambling group 888.com's monthly member's magazine "Eight" has been awarded "Most Effective Membership" publication at the 2008 APA Effectiveness Awards. The award is given by the Association of Publishing Agencies in the UK and is one of the most coveted distinctions an internal magazine can achieve.

Eight, which is part of 888's CRM efforts to establish efficient and innovative communications channels with its members, is mailed to all of the company's casino and poker members in the UK and filled with lifestyle features and gaming content. Its aim is to deepen the relationship with 888 players.

This year's APA awards, which are designed to recognise and reward the very best in editorialised branded content, were the biggest ever to be staged in its ten year history, with over 350 titles across a myriad industries vying for just 18 individual awards, with every category having an average of 20 entries.

The APA judges praised "Eight", saying:

"For a publication to be awarded the APA's Most Effective Membership category it must be a fantastic demonstration of editorial creativity, and be able to prove above all others that it is a sound part of a brand's marketing mix, helping to position the value of the brand in the minds of the consumer.

"Eight Magazine succeeds in not only being a shining example of this publishing maxim, but also in being an informative and entertaining read - whether you're a committed online gambler or not. Whatever measure you look at, Eight is an amazingly effective magazine."

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