"Most Effective Membership" goes to "Eight"


Gibraltar-based online gambling group 888.com's monthly member's magazine "Eight" has been awarded "Most Effective Membership" publication at the 2008 APA Effectiveness Awards. The award is given by the Association of Publishing Agencies in the UK and is one of the most coveted distinctions an internal magazine can achieve.

Eight, which is part of 888's CRM efforts to establish efficient and innovative communications channels with its members, is mailed to all of the company's casino and poker members in the UK and filled with lifestyle features and gaming content. Its aim is to deepen the relationship with 888 players.

This year's APA awards, which are designed to recognise and reward the very best in editorialised branded content, were the biggest ever to be staged in its ten year history, with over 350 titles across a myriad industries vying for just 18 individual awards, with every category having an average of 20 entries.

The APA judges praised "Eight", saying:

"For a publication to be awarded the APA's Most Effective Membership category it must be a fantastic demonstration of editorial creativity, and be able to prove above all others that it is a sound part of a brand's marketing mix, helping to position the value of the brand in the minds of the consumer.

"Eight Magazine succeeds in not only being a shining example of this publishing maxim, but also in being an informative and entertaining read - whether you're a committed online gambler or not. Whatever measure you look at, Eight is an amazingly effective magazine."

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

1mins ago someone from Poland read CasinoCruise review

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    21
  • Members Online
    300
  • Guests
    2,024
Highest Community Rated Online Casinos
NextCasino
  (101 Ratings)
Bet365 Games
  (117 Ratings)
CasinoLuck
  (164 Ratings)
Betsson Casino
  (150 Ratings)
BitCasino.io
  (103 Ratings)
Guts Casino
  (119 Ratings)
Redbet Casino
  (96 Ratings)
Unibet Casino
  (94 Ratings)
Intertops Casino Classic
  (73 Ratings)
Betsafe Casino
  (126 Ratings)
3Dice Casino
  (166 Ratings)
Spin Palace Casino
  (88 Ratings)
Slotty Vegas
  (59 Ratings)
Liberty Slots Casino
  (118 Ratings)
Thrills Casino
  (90 Ratings)
32 Red Casino
  (198 Ratings)
Mr Green Casino
  (229 Ratings)
Uptown Aces
  (76 Ratings)
ComeOn Casino
  (178 Ratings)
Winner Casino
  (290 Ratings)
Casino Saga
  (70 Ratings)
Vera John Casino
  (135 Ratings)
Jetbull Casino
  (68 Ratings)
Casumo
  (85 Ratings)
BETAT Casino
  (135 Ratings)
BetsKING
  (17 Ratings)
Sin City Casino
  (67 Ratings)
River Nile Casino
  (77 Ratings)
Whitebet Casino
  (63 Ratings)
Slotland
  (235 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus