MCHI wins major advertising deal with international betting exchange


Marketing media in London are reporting the award of a GBP 7 million advertising contract by international online gambling group Betfair this week to the MCHI agency.

The agency, a joint venture between CHI & Partners and WPP's Group M, landed the business in a final shoot-out against the incumbent, WPP's Maxus, reported Brand Republic, adding that Betfair is planning a significant increase in media spend, has briefed agencies to make it "the betting person's first choice", and is anxious to position its online poker site to appeal to a younger generation of players who have grown up with the Internet game.

The account centres on the UK, but the brief hinted that there may also be an international element.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account
 
 

What's going on right now!

2mins ago someone from United States United States played Pompeii

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

  • New Members
    25
  • Members Online
    302
  • Guests
    1,619
  • New Posts
    229

Totals

Casino Of The Month

Casino of the Month

Casino Software

Highest Community Rated Online Casinos
138SunGame
  (24 Ratings)
Jackpot Party
  (32 Ratings)
NextCasino
  (93 Ratings)
Slotty Vegas
  (40 Ratings)
Bet365 Games
  (109 Ratings)
CasinoLuck
  (157 Ratings)
Betsson Casino
  (143 Ratings)
Guts Casino
  (108 Ratings)
Intertops Casino Classic
  (61 Ratings)
Uptown Aces
  (42 Ratings)
Conan Casino
  (13 Ratings)
Redbet Casino
  (83 Ratings)
Betsafe Casino
  (116 Ratings)
Spin Palace Casino
  (78 Ratings)
Unibet Casino
  (85 Ratings)
Thrills Casino
  (81 Ratings)
ComeOn Casino
  (161 Ratings)
32 Red Casino
  (183 Ratings)
Mr Green Casino
  (214 Ratings)
3Dice Casino
  (152 Ratings)
Liberty Slots Casino
  (104 Ratings)
Casino Saga
  (66 Ratings)
Jetbull Casino
  (61 Ratings)
BETAT Casino
  (127 Ratings)
Mummys Gold Casino
  (109 Ratings)
Casumo
  (74 Ratings)
River Nile Casino
  (65 Ratings)
Winner Casino
  (282 Ratings)
Sin City Casino
  (61 Ratings)
Ruby Fortune Casino
  (101 Ratings)