MCHI wins major advertising deal with international betting exchange


Marketing media in London are reporting the award of a GBP 7 million advertising contract by international online gambling group Betfair this week to the MCHI agency.

The agency, a joint venture between CHI & Partners and WPP's Group M, landed the business in a final shoot-out against the incumbent, WPP's Maxus, reported Brand Republic, adding that Betfair is planning a significant increase in media spend, has briefed agencies to make it "the betting person's first choice", and is anxious to position its online poker site to appeal to a younger generation of players who have grown up with the Internet game.

The account centres on the UK, but the brief hinted that there may also be an international element.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

38s ago someone from Australia played 50 Dragons

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    22
  • Members Online
    339
  • Guests
    1,844
Highest Community Rated Online Casinos
Cresus Casino
  (10 Ratings)
NextCasino
  (142 Ratings)
Bet365 Games
  (160 Ratings)
Buzz Slots
  (15 Ratings)
Unibet Casino
  (125 Ratings)
Betsson Casino
  (205 Ratings)
CasinoLuck
  (216 Ratings)
Redbet Casino
  (139 Ratings)
Spin Palace Casino
  (112 Ratings)
Betsafe Casino
  (177 Ratings)
Mr Green Casino
  (272 Ratings)
Slotty Vegas
  (103 Ratings)
32 Red Casino
  (295 Ratings)
Guts Casino
  (169 Ratings)
Winner Casino
  (331 Ratings)
Liberty Slots Casino
  (171 Ratings)
BitCasino.io
  (166 Ratings)
ComeOn Casino
  (231 Ratings)
Sin City Casino
  (94 Ratings)
Intertops Red Casino
  (120 Ratings)
Vera John Casino
  (169 Ratings)
BETAT Casino
  (188 Ratings)
Thrills Casino
  (126 Ratings)
Intertops Casino Classic
  (107 Ratings)
Casumo
  (128 Ratings)
Ladbrokes Casino
  (149 Ratings)
Royal Vegas Casino
  (130 Ratings)
Whitebet Casino
  (88 Ratings)
Jetbull Casino
  (101 Ratings)
Slotland
  (292 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus