Online Casino News - MCHI wins major advertising deal with international betting exchange
6th of July 2009 Author: Natalie Stephanopoulos
Marketing media in London are reporting the award of a GBP 7 million advertising contract by international online gambling group Betfair this week to the MCHI agency.
The agency, a joint venture between CHI & Partners and WPP's Group M, landed the business in a final shoot-out against the incumbent, WPP's Maxus, reported Brand Republic, adding that Betfair is planning a significant increase in media spend, has briefed agencies to make it "the betting person's first choice", and is anxious to position its online poker site to appeal to a younger generation of players who have grown up with the Internet game.
The account centres on the UK, but the brief hinted that there may also be an international element.
General Gambling News
17th of February 2014
11th of January 2014
29th of July 2014
19th of June 2014
3rd of June 2014
22nd of June 2014
5th of June 2014
4th of June 2014
Disclaimer Contact Us Privacy Gambling Help Site Map
LatestCasinoBonuses.com © 2006-2014
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here