MCHI wins major advertising deal with international betting exchange


Marketing media in London are reporting the award of a GBP 7 million advertising contract by international online gambling group Betfair this week to the MCHI agency.

The agency, a joint venture between CHI & Partners and WPP's Group M, landed the business in a final shoot-out against the incumbent, WPP's Maxus, reported Brand Republic, adding that Betfair is planning a significant increase in media spend, has briefed agencies to make it "the betting person's first choice", and is anxious to position its online poker site to appeal to a younger generation of players who have grown up with the Internet game.

The account centres on the UK, but the brief hinted that there may also be an international element.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account
 
 

What's going on right now!

2mins ago someone from Czech Republic Czech Republic read GrandWild Casino review

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

  • New Members
    31
  • Members Online
    284
  • Guests
    2,085
  • New Posts
    139

Totals

Casino Of The Month

Casino of the Month

Casino Software

Highest Community Rated Online Casinos
Bet365 Games
  (30 Ratings)
138SunGame
  (24 Ratings)
NextCasino
  (47 Ratings)
Casino Evolution
  (21 Ratings)
CasinoLuck
  (88 Ratings)
Lucky Live Casino
  (21 Ratings)
Jackpot Party
  (32 Ratings)
Sin City Casino
  (32 Ratings)
Betsson Casino
  (72 Ratings)
Casino Royale24
  (62 Ratings)
Norskespill
  (19 Ratings)
Spin Palace Casino
  (52 Ratings)
SuperLenny
  (13 Ratings)
Fonecasino
  (29 Ratings)
MonacoAces Casino
  (28 Ratings)
Whitebet Casino
  (29 Ratings)
Thrills Casino
  (33 Ratings)
Smart Live Casino
  (26 Ratings)
Slots.lv
  (23 Ratings)
Guts Casino
  (68 Ratings)
Betsafe Casino
  (45 Ratings)
Monte-Carlo® Casino
  (19 Ratings)
NorgesAutomaten
  (9 Ratings)
SpilleAutomater
  (17 Ratings)
PlayMillion Casino
  (24 Ratings)
PlayHippo
  (24 Ratings)
MadAbout Slots
  (18 Ratings)
Sky Vegas
  (18 Ratings)
Ladbrokes Casino
  (54 Ratings)
BETAT Casino
  (50 Ratings)