6th of July 2009 Author: Natalie Stephanopoulos
Marketing media in London are reporting the award of a GBP 7 million advertising contract by international online gambling group Betfair this week to the MCHI agency.
The agency, a joint venture between CHI & Partners and WPP's Group M, landed the business in a final shoot-out against the incumbent, WPP's Maxus, reported Brand Republic, adding that Betfair is planning a significant increase in media spend, has briefed agencies to make it "the betting person's first choice", and is anxious to position its online poker site to appeal to a younger generation of players who have grown up with the Internet game.
The account centres on the UK, but the brief hinted that there may also be an international element.
General Gambling News
9th of April 2014
17th of June 2014
1st of September 2014
1st of August 2014
8th of August 2014
7th of August 2014
22nd of July 2014
24th of July 2014
Disclaimer Contact Us Privacy Gambling Help Site Map
LatestCasinoBonuses.com © 2006-2014
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here