30th of November 2010 Author: Natalie Stephanopoulos
13 tailored sites in nine languages to remain
A recent announcement coming from the UK gambling firm Ladbrokes.com has made it public that the company will drop the number of its tailored language sites and focus on 13 tailored sites in nine different languages, supporting 17 currencies.
The withdrawn tailored services, which will no longer be available from 1st February 2011 include the following languages: Bulgarian, Croatian, Czech, Finnish, Hungarian, Norwegian, Portuguese, Romanian, Russian, Slovakian and Slovenian.
It was stated by Ladbrokes’ Managing Director Digital Channels, International and Strategy Gary McIlraith: "We've taken a fresh look at what is the appropriate number of languages we operate in, their cost effectiveness and potential moving forward. As a result of the in depth review we are reducing the range of languages and tailored sites that we offer. This will enable us to better target our internal resources and strengthen our marketing spend around those languages and markets that have the potential to provide significant and durable, regulated revenue and profit.
"This is about focusing and strengthening our online resources to where we can operate efficiently and ensure durable scale. We remain very committed to our key markets and will continue to actively review new market opportunities, both online and offline, where we believe we can achieve the requisite scale and compete effectively."
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