Lower Number of Tailored Language Sites, Announces Ladbrokes

13 tailored sites in nine languages to remain

A recent announcement coming from the UK gambling firm Ladbrokes.com has made it public that the company will drop the number of its tailored language sites and focus on 13 tailored sites in nine different languages, supporting 17 currencies.

The withdrawn tailored services, which will no longer be available from 1st February 2011 include the following languages: Bulgarian, Croatian, Czech, Finnish, Hungarian, Norwegian, Portuguese, Romanian, Russian, Slovakian and Slovenian.

It was stated by Ladbrokes’ Managing Director Digital Channels, International and Strategy Gary McIlraith: "We've taken a fresh look at what is the appropriate number of languages we operate in, their cost effectiveness and potential moving forward. As a result of the in depth review we are reducing the range of languages and tailored sites that we offer. This will enable us to better target our internal resources and strengthen our marketing spend around those languages and markets that have the potential to provide significant and durable, regulated revenue and profit.

"This is about focusing and strengthening our online resources to where we can operate efficiently and ensure durable scale. We remain very committed to our key markets and will continue to actively review new market opportunities, both online and offline, where we believe we can achieve the requisite scale and compete effectively."

General Gambling News Gambling Law & Society News

Login to post a comment:


Click Here to register a new account

What's going on right now!

3mins ago someone from Belarus read HeavyChips Casino review

Casino Of The Month

Casino of the Month

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h


  • New Members
  • Members Online
  • Guests
Highest Community Rated Online Casinos
Guts Casino
  (308 Ratings)
32 Red Casino
  (590 Ratings)
Club USA Casino
  (426 Ratings)
Mr Green Casino
  (409 Ratings)
Buzzluck Casino
  (280 Ratings)
Lucky Red Casino
  (322 Ratings)
  (270 Ratings)
  (274 Ratings)
Raging Bull
  (219 Ratings)
Unibet Casino
  (245 Ratings)
Bet365 Games
  (271 Ratings)
  (352 Ratings)
  (271 Ratings)
Casino Adrenaline
  (177 Ratings)
  (121 Ratings)
Redbet Casino
  (248 Ratings)
Betsson Casino
  (338 Ratings)
  (178 Ratings)
Betsafe Casino
  (322 Ratings)
  (91 Ratings)
Casino Extreme
  (303 Ratings)
Vera John Casino
  (266 Ratings)
ComeOn Casino
  (373 Ratings)
Ladbrokes Casino
  (210 Ratings)
Bet365 Casino
  (525 Ratings)
Slotty Vegas
  (188 Ratings)
  (208 Ratings)
Thrills Casino
  (268 Ratings)
Sportingbet Casino
  (156 Ratings)
Royal Panda
  (193 Ratings)

Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus