Ladbrokes to Enhance its Offer through Web and Mobile Services


UK gambling company to invest in digital technology in order to boost its competitiveness

Ladbrokes plc, a UK-based gambling group, decided to invest a 20 percent rise in FY operating profit into enhancing its own technology through investments and flexible partnerships with the aim of improving its competitiveness and web offer.

The basis of the new approach will be the eCommerce platform that "has all the features you would expect from a leading e-enabled business" including improved website search capacity, a single customer wallet for all products and its own front end platform that will enable combining sportsbook and gaming product offered in the market.

The estimated value of the project is around GBP 50 million to be invested over 2011 and 2012. The set timeframe for completion of this venture is 18 months.

According to the announcements, the company commenced preliminary talks with online gaming group 888 Holdings Plc, though media report that the negotiations have been held with gaming software developer Playtech Ltd. as well.

General Gambling News Casino Games Casino Software Land Based Casino News

Login to post a comment:


 
 

Click Here to register a new account
 
 

What's going on right now!

4mins ago someone from Australia Australia played 7th Sense

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

  • New Members
    25
  • Members Online
    255
  • Guests
    2,014
  • New Posts
    182

Totals

Casino Of The Month

Casino of the Month

Casino Software

Highest Community Rated Online Casinos
Bet365 Games
  (20 Ratings)
138SunGame
  (24 Ratings)
NextCasino
  (46 Ratings)
Jackpotjoy Casino
  (9 Ratings)
CasinoLuck
  (86 Ratings)
Lucky Live Casino
  (21 Ratings)
Jackpot Party
  (32 Ratings)
Sin City Casino
  (32 Ratings)
Betsson Casino
  (72 Ratings)
SuperLenny
  (11 Ratings)
Oranje Casino
  (11 Ratings)
Luxury Casino
  (18 Ratings)
Casino Royale24
  (62 Ratings)
Norskespill
  (19 Ratings)
Spin Palace Casino
  (52 Ratings)
Fonecasino
  (28 Ratings)
Whitebet Casino
  (28 Ratings)
MonacoAces Casino
  (28 Ratings)
Youwin Casino
  (18 Ratings)
Monte-Carlo® Casino
  (18 Ratings)
Smart Live Casino
  (26 Ratings)
Slots.lv
  (23 Ratings)
Guts Casino
  (66 Ratings)
BETAT Casino
  (46 Ratings)
Thrills Casino
  (32 Ratings)
Jack Gold Casino
  (21 Ratings)
TradaCasino
  (12 Ratings)
NorgesAutomaten
  (9 Ratings)
Betsafe Casino
  (42 Ratings)
PlayMillion Casino
  (23 Ratings)