Ladbrokes to Enhance its Offer through Web and Mobile Services


UK gambling company to invest in digital technology in order to boost its competitiveness

Ladbrokes plc, a UK-based gambling group, decided to invest a 20 percent rise in FY operating profit into enhancing its own technology through investments and flexible partnerships with the aim of improving its competitiveness and web offer.

The basis of the new approach will be the eCommerce platform that "has all the features you would expect from a leading e-enabled business" including improved website search capacity, a single customer wallet for all products and its own front end platform that will enable combining sportsbook and gaming product offered in the market.

The estimated value of the project is around GBP 50 million to be invested over 2011 and 2012. The set timeframe for completion of this venture is 18 months.

According to the announcements, the company commenced preliminary talks with online gaming group 888 Holdings Plc, though media report that the negotiations have been held with gaming software developer Playtech Ltd. as well.

General Gambling News Casino Games Casino Software Land Based Casino News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from United States read article August is awful in Atlantic City

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    19
  • Members Online
    334
  • Guests
    2,126
Highest Community Rated Online Casinos
NextCasino
  (121 Ratings)
Bet365 Games
  (140 Ratings)
CasinoLuck
  (189 Ratings)
Betsson Casino
  (184 Ratings)
Redbet Casino
  (112 Ratings)
Slotty Vegas
  (83 Ratings)
Guts Casino
  (138 Ratings)
Betsafe Casino
  (159 Ratings)
Unibet Casino
  (108 Ratings)
BitCasino.io
  (142 Ratings)
Spin Palace Casino
  (95 Ratings)
Intertops Casino Classic
  (87 Ratings)
Mr Green Casino
  (248 Ratings)
ComeOn Casino
  (199 Ratings)
32 Red Casino
  (259 Ratings)
Liberty Slots Casino
  (141 Ratings)
Winner Casino
  (308 Ratings)
Casumo
  (105 Ratings)
Thrills Casino
  (107 Ratings)
Jetbull Casino
  (80 Ratings)
Sin City Casino
  (74 Ratings)
Intertops Red Casino
  (96 Ratings)
BETAT Casino
  (164 Ratings)
PlayHippo
  (53 Ratings)
Vera John Casino
  (153 Ratings)
Slotland
  (258 Ratings)
3Dice Casino
  (218 Ratings)
Ladbrokes Casino
  (132 Ratings)
Ruby Fortune Casino
  (121 Ratings)
River Nile Casino
  (83 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus