Ladbrokes to Enhance its Offer through Web and Mobile Services


UK gambling company to invest in digital technology in order to boost its competitiveness

Ladbrokes plc, a UK-based gambling group, decided to invest a 20 percent rise in FY operating profit into enhancing its own technology through investments and flexible partnerships with the aim of improving its competitiveness and web offer.

The basis of the new approach will be the eCommerce platform that "has all the features you would expect from a leading e-enabled business" including improved website search capacity, a single customer wallet for all products and its own front end platform that will enable combining sportsbook and gaming product offered in the market.

The estimated value of the project is around GBP 50 million to be invested over 2011 and 2012. The set timeframe for completion of this venture is 18 months.

According to the announcements, the company commenced preliminary talks with online gaming group 888 Holdings Plc, though media report that the negotiations have been held with gaming software developer Playtech Ltd. as well.

General Gambling News Casino Games Casino Software Land Based Casino News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from Italy read Moon Games review

Casino Of The Month

Casino of the Month

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

Totals

  • New Members
    20
  • Members Online
    391
  • Guests
    1,534
Highest Community Rated Online Casinos
Guts Casino
  (259 Ratings)
32 Red Casino
  (501 Ratings)
Club USA Casino
  (369 Ratings)
Mr Green Casino
  (365 Ratings)
Buzzluck Casino
  (237 Ratings)
Lucky Red Casino
  (285 Ratings)
Videoslots.com
  (232 Ratings)
Nexxedge
  (106 Ratings)
Bet365 Games
  (239 Ratings)
CasinoRoom
  (230 Ratings)
Unibet Casino
  (212 Ratings)
NextCasino
  (229 Ratings)
Raging Bull
  (161 Ratings)
CasinoLuck
  (304 Ratings)
SlotsMillion
  (151 Ratings)
Betsson Casino
  (303 Ratings)
TradaCasino
  (90 Ratings)
Redbet Casino
  (217 Ratings)
Betsafe Casino
  (280 Ratings)
Vera John Casino
  (241 Ratings)
ComeOn Casino
  (333 Ratings)
Casino Extreme
  (250 Ratings)
Thrills Casino
  (223 Ratings)
Ladbrokes Casino
  (193 Ratings)
Slotland
  (405 Ratings)
Slotty Vegas
  (162 Ratings)
Bet365 Casino
  (480 Ratings)
InterCasino
  (188 Ratings)
Win A Day Casino
  (437 Ratings)
Betfair Casino
  (295 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus