Ladbrokes on attack


Land and online gambling group Ladbrokes has gone on the offensive against gambling monopolies in Scandinavia, embarking on a major TV advertising campaign in the region.

In a statement Friday the gambling group revealed that the campaign features actor Ed Stoppard who appeared in Roman Polanski's film The Pianist. The campaign will run until May 2009, appearing on leading TV-channels in Sweden, Finland, Denmark and Norway as well as on radio and in print. The creative was developed in-house in conjunction with director Jesper Andesson of TV-Dinner in Stockholm.

The campaign reinforces Ladbrokes' strategy to compete with the Svenska Spel state monopoly in Sweden by informing customers about the better prices and range of products available with Ladbrokes and the benefits of a competitive market to the consumer. The two giant gambling companies have clashed before over the exclusive policies of the Swedish government .

The campaign builds on the successful creative that ran in 2008 and achieved growth in awareness levels of the Ladbrokes brand. The latest 2009 campaign focuses on the wide range of betting options available with Ladbrokes and provides a vision for what could be available to consumers in the Nordics were Ladbrokes able to establish a physical presence in the region - something not currently allowed under local monopoly legislation.

Commenting on the campaign Ed Andrewes, Ladbrokes Managing Director of Ladbrokes eGaming said: "The Nordic region is an important one for Ladbrokes and we believe this strong, hard hitting creative communicates the benefits of betting with Ladbrokes as opposed to the state monopoly and other betting operators."

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from Sweden read Spintime review

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    22
  • Members Online
    358
  • Guests
    1,898
Highest Community Rated Online Casinos
NextCasino
  (152 Ratings)
Bet365 Games
  (165 Ratings)
Unibet Casino
  (133 Ratings)
CasinoLuck
  (218 Ratings)
Betsson Casino
  (210 Ratings)
Betsafe Casino
  (181 Ratings)
Spin Palace Casino
  (118 Ratings)
Mr Green Casino
  (281 Ratings)
Redbet Casino
  (147 Ratings)
Guts Casino
  (174 Ratings)
Slotty Vegas
  (111 Ratings)
Sin City Casino
  (99 Ratings)
32 Red Casino
  (305 Ratings)
Vera John Casino
  (176 Ratings)
Winner Casino
  (340 Ratings)
Intertops Red Casino
  (121 Ratings)
BETAT Casino
  (191 Ratings)
ComeOn Casino
  (238 Ratings)
Liberty Slots Casino
  (183 Ratings)
Thrills Casino
  (132 Ratings)
Casumo
  (135 Ratings)
24hBet
  (27 Ratings)
Intertops Casino Classic
  (109 Ratings)
Ladbrokes Casino
  (155 Ratings)
Osiris Casino
  (33 Ratings)
Tetraplay Casino
  (27 Ratings)
Royal Vegas Casino
  (132 Ratings)
Jetbull Casino
  (103 Ratings)
Vegas Red Casino
  (190 Ratings)
3Dice Casino
  (250 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus