Ladbrokes on attack

Land and online gambling group Ladbrokes has gone on the offensive against gambling monopolies in Scandinavia, embarking on a major TV advertising campaign in the region.

In a statement Friday the gambling group revealed that the campaign features actor Ed Stoppard who appeared in Roman Polanski's film The Pianist. The campaign will run until May 2009, appearing on leading TV-channels in Sweden, Finland, Denmark and Norway as well as on radio and in print. The creative was developed in-house in conjunction with director Jesper Andesson of TV-Dinner in Stockholm.

The campaign reinforces Ladbrokes' strategy to compete with the Svenska Spel state monopoly in Sweden by informing customers about the better prices and range of products available with Ladbrokes and the benefits of a competitive market to the consumer. The two giant gambling companies have clashed before over the exclusive policies of the Swedish government .

The campaign builds on the successful creative that ran in 2008 and achieved growth in awareness levels of the Ladbrokes brand. The latest 2009 campaign focuses on the wide range of betting options available with Ladbrokes and provides a vision for what could be available to consumers in the Nordics were Ladbrokes able to establish a physical presence in the region - something not currently allowed under local monopoly legislation.

Commenting on the campaign Ed Andrewes, Ladbrokes Managing Director of Ladbrokes eGaming said: "The Nordic region is an important one for Ladbrokes and we believe this strong, hard hitting creative communicates the benefits of betting with Ladbrokes as opposed to the state monopoly and other betting operators."

General Gambling News

Login to post a comment:


Click Here to register a new account

What's going on right now!

4mins ago someone from United States read Quasar Gaming review

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h


  • New Members
  • Members Online
  • Guests
Highest Community Rated Online Casinos
Guts Casino
  (335 Ratings)
32 Red Casino
  (617 Ratings)
Lucky Red Casino
  (342 Ratings)
BETAT Casino
  (335 Ratings)
Club USA Casino
  (455 Ratings)
Mr Green Casino
  (433 Ratings)
Buzzluck Casino
  (301 Ratings)
  (291 Ratings)
  (298 Ratings)
Raging Bull
  (246 Ratings)
Bet365 Games
  (288 Ratings)
Casino Adrenaline
  (206 Ratings)
Unibet Casino
  (260 Ratings)
  (293 Ratings)
  (380 Ratings)
  (142 Ratings)
  (129 Ratings)
Betsson Casino
  (361 Ratings)
Redbet Casino
  (267 Ratings)
Betsafe Casino
  (346 Ratings)
  (186 Ratings)
Casino Extreme
  (319 Ratings)
Vera John Casino
  (279 Ratings)
ComeOn Casino
  (395 Ratings)
Bet365 Casino
  (549 Ratings)
Thrills Casino
  (295 Ratings)
  (218 Ratings)
Intertops Red Casino
  (200 Ratings)
Sportingbet Casino
  (162 Ratings)
Royal Panda
  (208 Ratings)

Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus