27th of August 2009 Author: Ava Jackuard
New eCRM platform envisaged for Internet operations
UK gambling group Ladbrokes is to ramp up eCRM (customer relationship management) activity in its Internet operations in the second half of 2009 in an attempt to boost revenues per player, reports Market Direct.
The bookmaker is understood to be talking to database specialists about building a new CRM platform to face the challenges of an increasingly competitive European online gambling market.
Market Direct reports that a TV campaign in April for Ladbrokes Casino.com boosted player recruitment, but a spokesman for Ladbrokes told one trade magazine that the focus would be on increasing spend from existing individual players.
"Our marketing campaigns have successfully recruited large numbers of players but yield per player is down," the spokesperson said. "Having recruited large numbers of players in the first half we are now focusing on CRM to drive revenues in the second half."
Ladbrokes also announced last week that it is to move its internet sportsbook operations to Gibraltar by the end of the year to save costs. Its archrival William Hill is also moving offshore to benefit from low-tax jurisdictions.
General Gambling News
7th of May 2014
28th of November 2013
25th of May 2015
2nd of April 2015
23rd of March 2015
17th of May 2015
27th of March 2015
23rd of April 2015
Disclaimer Contact Us Privacy Gambling Help About Us Site Map
LatestCasinoBonuses.com © 2006-2015
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here