Industry companies gear up for liberalisation


Reports in the French daily newspaper Le Monde suggest that several well known industry companies, including Betclick, Unibet, and Bwin are already active with French associates in gearing up for the liberalisation of the French online and land gambling market, expected by most observers to occur in 2010.

In mainly promotional and advertising activities designed to raise profile, the companies are reported to have teamed with established French companies like the state monopoly Francaise des Jeux and Tour de France operator Amaury in sponsoring a variety of sporting and other events on a wide range of regional media. It appears that French officials, aware of imminent changes, have so far adopted an understanding if 'unofficial' more enlightened position than was the case in the past.

Unibet was reported to have committed Euro 1 million in deals for the coming year, with an option to renew. The company is already partnering with the Paris Saint-Germain football club, with an option to have its brand name on the back of the players’ shirts next season.

Le Monde reports that Betclick will be the official shirt sponsor of the Olympique de Marseille football club for 2009-2010, and is the official betting partner for Saint-Etienne.

Sensitive to the challenges of competition ahead, FdeJ has reportedly ramped up promotional spending in multi million franc deals, including its own FDJ-sponsored poker team, clearly with one eye on Bwin and Unibet, which have teamed up with the Le Parisien and Metro publications to promote poker events.

General Gambling News Gambling Law & Society News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from United States read Dreams Casino review

Casino Of The Month

Casino of the Month

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

Totals

  • New Members
    36
  • Members Online
    427
  • Guests
    1,775
Highest Community Rated Online Casinos
Guts Casino
  (285 Ratings)
32 Red Casino
  (519 Ratings)
Club USA Casino
  (396 Ratings)
Mr Green Casino
  (383 Ratings)
Buzzluck Casino
  (257 Ratings)
Lucky Red Casino
  (304 Ratings)
Videoslots.com
  (254 Ratings)
CasinoRoom
  (250 Ratings)
Bet365 Games
  (250 Ratings)
NextCasino
  (254 Ratings)
Raging Bull
  (192 Ratings)
CasinoLuck
  (326 Ratings)
Unibet Casino
  (235 Ratings)
TradaCasino
  (103 Ratings)
Betsson Casino
  (318 Ratings)
Redbet Casino
  (232 Ratings)
SlotsMillion
  (164 Ratings)
Betspin
  (55 Ratings)
Betsafe Casino
  (297 Ratings)
Vera John Casino
  (253 Ratings)
Casino Extreme
  (278 Ratings)
ComeOn Casino
  (356 Ratings)
Istanbul Casino
  (51 Ratings)
Thrills Casino
  (246 Ratings)
Ladbrokes Casino
  (203 Ratings)
InterCasino
  (204 Ratings)
Bet365 Casino
  (496 Ratings)
Slotty Vegas
  (175 Ratings)
Slotland
  (433 Ratings)
Sportingbet Casino
  (145 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus