Online Casino News - Industry companies gear up for liberalisation
28th of April 2009 Author: Ava Jackuard
Reports in the French daily newspaper Le Monde suggest that several well known industry companies, including Betclick, Unibet, and Bwin are already active with French associates in gearing up for the liberalisation of the French online and land gambling market, expected by most observers to occur in 2010.
In mainly promotional and advertising activities designed to raise profile, the companies are reported to have teamed with established French companies like the state monopoly Francaise des Jeux and Tour de France operator Amaury in sponsoring a variety of sporting and other events on a wide range of regional media. It appears that French officials, aware of imminent changes, have so far adopted an understanding if 'unofficial' more enlightened position than was the case in the past.
Unibet was reported to have committed Euro 1 million in deals for the coming year, with an option to renew. The company is already partnering with the Paris Saint-Germain football club, with an option to have its brand name on the back of the players’ shirts next season.
Le Monde reports that Betclick will be the official shirt sponsor of the Olympique de Marseille football club for 2009-2010, and is the official betting partner for Saint-Etienne.
Sensitive to the challenges of competition ahead, FdeJ has reportedly ramped up promotional spending in multi million franc deals, including its own FDJ-sponsored poker team, clearly with one eye on Bwin and Unibet, which have teamed up with the Le Parisien and Metro publications to promote poker events.
General Gambling News Gambling Law & Society News
2nd of December 2009
3rd of July 2009
23rd of July 2014
26th of May 2014
6th of June 2014
21st of May 2014
22nd of June 2014
22nd of May 2014
Disclaimer Contact Us Privacy Gambling Help Site Map
LatestCasinoBonuses.com © 2006-2014
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here