Industry companies gear up for liberalisation


Reports in the French daily newspaper Le Monde suggest that several well known industry companies, including Betclick, Unibet, and Bwin are already active with French associates in gearing up for the liberalisation of the French online and land gambling market, expected by most observers to occur in 2010.

In mainly promotional and advertising activities designed to raise profile, the companies are reported to have teamed with established French companies like the state monopoly Francaise des Jeux and Tour de France operator Amaury in sponsoring a variety of sporting and other events on a wide range of regional media. It appears that French officials, aware of imminent changes, have so far adopted an understanding if 'unofficial' more enlightened position than was the case in the past.

Unibet was reported to have committed Euro 1 million in deals for the coming year, with an option to renew. The company is already partnering with the Paris Saint-Germain football club, with an option to have its brand name on the back of the players’ shirts next season.

Le Monde reports that Betclick will be the official shirt sponsor of the Olympique de Marseille football club for 2009-2010, and is the official betting partner for Saint-Etienne.

Sensitive to the challenges of competition ahead, FdeJ has reportedly ramped up promotional spending in multi million franc deals, including its own FDJ-sponsored poker team, clearly with one eye on Bwin and Unibet, which have teamed up with the Le Parisien and Metro publications to promote poker events.

General Gambling News Gambling Law & Society News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from United States played Gladiator Slot

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    26
  • Members Online
    291
  • Guests
    2,081
Highest Community Rated Online Casinos
NextCasino
  (104 Ratings)
CasinoCruise
  (8 Ratings)
Bet365 Games
  (119 Ratings)
CasinoLuck
  (166 Ratings)
Betsson Casino
  (152 Ratings)
BitCasino.io
  (105 Ratings)
Guts Casino
  (122 Ratings)
Unibet Casino
  (96 Ratings)
Redbet Casino
  (97 Ratings)
Betsafe Casino
  (127 Ratings)
Intertops Casino Classic
  (74 Ratings)
3Dice Casino
  (167 Ratings)
Liberty Slots Casino
  (120 Ratings)
Spin Palace Casino
  (89 Ratings)
Slotty Vegas
  (62 Ratings)
32 Red Casino
  (199 Ratings)
Uptown Aces
  (77 Ratings)
Thrills Casino
  (91 Ratings)
Mr Green Casino
  (230 Ratings)
ComeOn Casino
  (179 Ratings)
Casino Saga
  (71 Ratings)
Vera John Casino
  (136 Ratings)
Winner Casino
  (291 Ratings)
Jetbull Casino
  (69 Ratings)
Casumo
  (86 Ratings)
BETAT Casino
  (136 Ratings)
River Nile Casino
  (78 Ratings)
Whitebet Casino
  (64 Ratings)
Intertops Red Casino
  (77 Ratings)
Crazy Vegas
  (123 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus