Industry companies gear up for liberalisation


Reports in the French daily newspaper Le Monde suggest that several well known industry companies, including Betclick, Unibet, and Bwin are already active with French associates in gearing up for the liberalisation of the French online and land gambling market, expected by most observers to occur in 2010.

In mainly promotional and advertising activities designed to raise profile, the companies are reported to have teamed with established French companies like the state monopoly Francaise des Jeux and Tour de France operator Amaury in sponsoring a variety of sporting and other events on a wide range of regional media. It appears that French officials, aware of imminent changes, have so far adopted an understanding if 'unofficial' more enlightened position than was the case in the past.

Unibet was reported to have committed Euro 1 million in deals for the coming year, with an option to renew. The company is already partnering with the Paris Saint-Germain football club, with an option to have its brand name on the back of the players’ shirts next season.

Le Monde reports that Betclick will be the official shirt sponsor of the Olympique de Marseille football club for 2009-2010, and is the official betting partner for Saint-Etienne.

Sensitive to the challenges of competition ahead, FdeJ has reportedly ramped up promotional spending in multi million franc deals, including its own FDJ-sponsored poker team, clearly with one eye on Bwin and Unibet, which have teamed up with the Le Parisien and Metro publications to promote poker events.

General Gambling News Gambling Law & Society News

Login to post a comment:


 
 

Click Here to register a new account
 
 

What's going on right now!

3mins ago someone from United States of America United States of America played Coyote Cash

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

  • New Members
    27
  • Members Online
    251
  • Guests
    2,104
  • New Posts
    180

Totals

Casino Of The Month

Casino of the Month

Casino Software

Highest Community Rated Online Casinos
Bet365 Games
  (21 Ratings)
138SunGame
  (24 Ratings)
NextCasino
  (46 Ratings)
Jackpotjoy Casino
  (9 Ratings)
CasinoLuck
  (86 Ratings)
Lucky Live Casino
  (21 Ratings)
Jackpot Party
  (32 Ratings)
Sin City Casino
  (32 Ratings)
Betsson Casino
  (72 Ratings)
SuperLenny
  (11 Ratings)
Oranje Casino
  (11 Ratings)
Luxury Casino
  (18 Ratings)
Casino Royale24
  (62 Ratings)
Norskespill
  (19 Ratings)
Spin Palace Casino
  (52 Ratings)
Fonecasino
  (28 Ratings)
Whitebet Casino
  (28 Ratings)
MonacoAces Casino
  (28 Ratings)
Youwin Casino
  (18 Ratings)
Monte-Carlo® Casino
  (18 Ratings)
Smart Live Casino
  (26 Ratings)
Slots.lv
  (23 Ratings)
BETAT Casino
  (46 Ratings)
Guts Casino
  (67 Ratings)
Thrills Casino
  (32 Ratings)
Jack Gold Casino
  (21 Ratings)
TradaCasino
  (12 Ratings)
NorgesAutomaten
  (9 Ratings)
Betsafe Casino
  (42 Ratings)
PlayMillion Casino
  (23 Ratings)