Improved player experience from William Hill


Promising possibilities in ‘if’ deal

Players at William Hill operations can expect a more focused attempt to improve their gambling experience in the near future following a new agreement signed this week by the online and land gambling group and the UK company ‘.

The agreement commissions the customer relationship management skills of ‘if’ to improve customer retention and increase player spend within William Hill's online gaming and bookmaking interests.

Initial plans are for a campaign launch in the summer in which the goal will be to "cross-sell" new William Hill players into other relevant areas of the business through the use of techniques like targeted direct mail.

The ‘if’ managing director, Christian James, says: "This work with William Hill is a fantastic opportunity for us as it is central to its core customer engagement and growth plans. CRM is a fast paced and ever evolving area that offers huge potential for businesses."

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

1mins ago someone from United States played Ocean Princess Multi-Spin Slot

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    38
  • Members Online
    408
  • Guests
    1,529
Highest Community Rated Online Casinos
SlotsMillion
  (97 Ratings)
32 Red Casino
  (362 Ratings)
Guts Casino
  (205 Ratings)
Club USA Casino
  (291 Ratings)
Mr Green Casino
  (313 Ratings)
Buzzluck Casino
  (183 Ratings)
Lucky Red Casino
  (232 Ratings)
Videoslots.com
  (176 Ratings)
BETAT Casino
  (216 Ratings)
NextCasino
  (172 Ratings)
Bet365 Games
  (190 Ratings)
Unibet Casino
  (165 Ratings)
Betsson Casino
  (238 Ratings)
CasinoLuck
  (246 Ratings)
Betsafe Casino
  (213 Ratings)
Redbet Casino
  (174 Ratings)
ComeOn Casino
  (281 Ratings)
Spin Palace Casino
  (129 Ratings)
Casino Extreme
  (183 Ratings)
Slotty Vegas
  (127 Ratings)
Intertops Red Casino
  (139 Ratings)
Thrills Casino
  (159 Ratings)
Slotland
  (343 Ratings)
Vera John Casino
  (198 Ratings)
Sin City Casino
  (112 Ratings)
Ladbrokes Casino
  (167 Ratings)
Liberty Slots Casino
  (214 Ratings)
Winner Casino
  (364 Ratings)
Win A Day Casino
  (361 Ratings)
Mummys Gold
  (142 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus