6th of May 2010 Author: Glo Wood
Promising possibilities in ‘if’ deal
Players at William Hill operations can expect a more focused attempt to improve their gambling experience in the near future following a new agreement signed this week by the online and land gambling group and the UK company ‘.
The agreement commissions the customer relationship management skills of ‘if’ to improve customer retention and increase player spend within William Hill's online gaming and bookmaking interests.
Initial plans are for a campaign launch in the summer in which the goal will be to "cross-sell" new William Hill players into other relevant areas of the business through the use of techniques like targeted direct mail.
The ‘if’ managing director, Christian James, says: "This work with William Hill is a fantastic opportunity for us as it is central to its core customer engagement and growth plans. CRM is a fast paced and ever evolving area that offers huge potential for businesses."
General Gambling News
30th of April 2010
12th of May 2010
27th of April 2015
23rd of April 2015
23rd of March 2015
21st of April 2015
27th of February 2015
24th of March 2015
Disclaimer Contact Us Privacy Gambling Help About Us Site Map
LatestCasinoBonuses.com © 2006-2015
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here