Improved player experience from William Hill


Promising possibilities in ‘if’ deal

Players at William Hill operations can expect a more focused attempt to improve their gambling experience in the near future following a new agreement signed this week by the online and land gambling group and the UK company ‘.

The agreement commissions the customer relationship management skills of ‘if’ to improve customer retention and increase player spend within William Hill's online gaming and bookmaking interests.

Initial plans are for a campaign launch in the summer in which the goal will be to "cross-sell" new William Hill players into other relevant areas of the business through the use of techniques like targeted direct mail.

The ‘if’ managing director, Christian James, says: "This work with William Hill is a fantastic opportunity for us as it is central to its core customer engagement and growth plans. CRM is a fast paced and ever evolving area that offers huge potential for businesses."

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account
 
 

What's going on right now!

4mins ago someone from South Africa South Africa played Gladiator Slot

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

  • New Members
    18
  • Members Online
    266
  • Guests
    1,907
  • New Posts
    194

Totals

Casino Of The Month

Casino of the Month

Casino Software

Highest Community Rated Online Casinos
Slotty Vegas
  (17 Ratings)
138SunGame
  (24 Ratings)
Jackpot Party
  (32 Ratings)
Bet365 Games
  (98 Ratings)
NextCasino
  (85 Ratings)
CasinoLuck
  (145 Ratings)
Betsson Casino
  (130 Ratings)
Guts Casino
  (97 Ratings)
Intertops Casino Classic
  (53 Ratings)
WinTrillions Casino
  (12 Ratings)
Spin Palace Casino
  (69 Ratings)
Conan Casino
  (13 Ratings)
Betsafe Casino
  (103 Ratings)
ComeOn Casino
  (141 Ratings)
Redbet Casino
  (74 Ratings)
Thrills Casino
  (72 Ratings)
Mr Green Casino
  (198 Ratings)
Unibet Casino
  (76 Ratings)
32 Red Casino
  (169 Ratings)
Vera John Casino
  (118 Ratings)
Sin City Casino
  (51 Ratings)
3Dice Casino
  (147 Ratings)
BETAT Casino
  (110 Ratings)
Liberty Slots Casino
  (95 Ratings)
Casino Saga
  (55 Ratings)
River Nile Casino
  (61 Ratings)
Winner Casino
  (272 Ratings)
Ruby Fortune Casino
  (96 Ratings)
Mummys Gold Casino
  (105 Ratings)
BetVictor Casino
  (109 Ratings)