Devilfish implements monthly newsletter


SmartFocus software will be used to send 100 000 newsletters a month

SmartFOCUS, a multi-channel marketing software provider, has been chosen by b2b services supplier Devilfish Gaming to help deliver cost effective and targeted monthly newsletter campaigns.

Devilfish has implemented the smartFOCUS software to increase the effectiveness of its communications and increase customer retention, a vital concern in the increasingly competitive online gaming industry.

Prior to implementing smartFOCUS, Devilfish had no technical newsletter system in place. The gaming site was looking for a scalable and affordable way to regularly announce special offers and customer announcements, with the objective of sending around 100 000 emails a month.

Using powerful email marketing software provided by smartFOCUS, the team operating the software at Devilfish is able to monitor the click-through and open rates of the newsletter, as well as drill down for further analysis. The e-newsletters are being rolled out across all of Devilfish’s non-US markets, including Europe and Asia.

Paul Barnes, CEO for Devilfish Gaming plc said: “In online gaming, it’s important to communicate with customers and smartFOCUS has helped us do this much more effectively. As a result, we have increased customer retention. Being able to segment our database allows us to accurately target customers with information that is relevant to them, and this is something they appreciate.”

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

2mins ago someone from Germany played Jack and the Beanstalk

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    25
  • Members Online
    444
  • Guests
    1,688
Highest Community Rated Online Casinos
SlotsMillion
  (136 Ratings)
32 Red Casino
  (448 Ratings)
Guts Casino
  (240 Ratings)
Club USA Casino
  (339 Ratings)
Mr Green Casino
  (350 Ratings)
Buzzluck Casino
  (217 Ratings)
Lucky Red Casino
  (268 Ratings)
Videoslots.com
  (210 Ratings)
Nexxedge
  (85 Ratings)
Bet365 Games
  (220 Ratings)
Raging Bull
  (133 Ratings)
NextCasino
  (215 Ratings)
Unibet Casino
  (193 Ratings)
CasinoLuck
  (283 Ratings)
Betsson Casino
  (280 Ratings)
Betsafe Casino
  (256 Ratings)
Redbet Casino
  (200 Ratings)
Spin Palace Casino
  (144 Ratings)
Casino Extreme
  (218 Ratings)
Vera John Casino
  (225 Ratings)
ComeOn Casino
  (311 Ratings)
Thrills Casino
  (196 Ratings)
Ladbrokes Casino
  (184 Ratings)
Intertops Red Casino
  (154 Ratings)
Slotland
  (389 Ratings)
Bet365 Casino
  (456 Ratings)
Europaplay
  (28 Ratings)
InterCasino
  (171 Ratings)
Ruby Fortune Casino
  (162 Ratings)
Winner Casino
  (387 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus