31st of October 2009 Author: Natalie Stephanopoulos
SmartFocus software will be used to send 100 000 newsletters a month
SmartFOCUS, a multi-channel marketing software provider, has been chosen by b2b services supplier Devilfish Gaming to help deliver cost effective and targeted monthly newsletter campaigns.
Devilfish has implemented the smartFOCUS software to increase the effectiveness of its communications and increase customer retention, a vital concern in the increasingly competitive online gaming industry.
Prior to implementing smartFOCUS, Devilfish had no technical newsletter system in place. The gaming site was looking for a scalable and affordable way to regularly announce special offers and customer announcements, with the objective of sending around 100 000 emails a month.
Using powerful email marketing software provided by smartFOCUS, the team operating the software at Devilfish is able to monitor the click-through and open rates of the newsletter, as well as drill down for further analysis. The e-newsletters are being rolled out across all of Devilfish’s non-US markets, including Europe and Asia.
Paul Barnes, CEO for Devilfish Gaming plc said: “In online gaming, it’s important to communicate with customers and smartFOCUS has helped us do this much more effectively. As a result, we have increased customer retention. Being able to segment our database allows us to accurately target customers with information that is relevant to them, and this is something they appreciate.”
General Gambling News
24th of February 2010
4th of May 2010
22nd of November 2014
30th of September 2014
27th of September 2014
14th of October 2014
8th of October 2014
3rd of October 2014
25th of September 2014
Disclaimer Contact Us Privacy Gambling Help About Us Site Map
LatestCasinoBonuses.com © 2006-2014
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here