Deal between Ladbrokes and Microgaming Renewed


Successful partnership to be continued

It was announced this week that a new platform and content supply deal has been closed between online gambling software provider Microgaming and the major UK gambling group Ladbrokes, through which Microgaming will keep supplying Ladbrokes with casino and games software under new terms that offer both parties revenue growth opportunities.

The cooperation between the two giants has been ongoing for over 10 years, and as it was specified by Microgaming CEO, Roger Raatgever, “We have had a long and successful association with Ladbrokes; this new agreement will enable us to continue working closely together to enable Ladbrokes to provide a market leading casino offering and extend the reach of our products across all Ladbrokes channels. We are proud that Microgaming has supplied online gaming software to Ladbrokes for over 10 years and we look forward to a continued prosperous relationship.”

His Ladbrokes counterpart Richard Glynn, also praised their cooperation: “This agreement reflects our ongoing objective to offer customers the best products in the market place through more flexible supplier relationships which offer increased opportunities for growth. Microgaming has a proven track record and product range and this new agreement offers us the opportunity to maximise our relationship in the future.”

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