30th of July 2009 Author: Natalie Stephanopoulos
Online gambling software developer Cryptologic Limited has inked a multi-year deal with Totesport, the UK's state-owned and fourth largest bookmaker, for the supply of at least six of its most popular slot games for inclusion on the website Totesport.com.
Crypto will derives revenues based on wagers placed by Totesport clients on the games, which have a proven track record of generating significant monthly licensing revenues due to rich content and compelling user experience.
The games are being deployed through Orbis Technology, a global platform solutions provider to the betting industry, and are expected to go live in the third quarter 2009.
The deal takes the total number of Cryptologic licensees to 23, a company spokesman revealed.
Justin Thouin, Vice President of CryptoLogic, said: "Totesport is one of the most respected brands in the UK betting industry and we are delighted that its customers will be able to pit their skills and enhance their enjoyment with Cryptologic games. With this agreement we now have consolidated our strong position in Britain's online gaming sector with a goal to return to long-term growth."
Founded in 1928, Totesport boasts annual revenues of GBP 2.8 billion, 4 000 employees, over 500 high street shops, a presence at each of the country's 59 racecourses and Internet and telephone-based betting for sports, casino, bingo and pools betting.
Keith Oliver, e-Gaming and Marketing Director of Totesport, commented: "Our agreement with Cryptologic brings together two very trusted brands from bookmaking and gaming content. We are confident this collaboration will not only bring a new level of enjoyment for our customers but will also help to drive our ongoing expansion into online gaming."
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