Circus goes to China


Strategy is to integrate online and offline brands

Stanley Casinos is launching a Chinese-language version of its online Circus Casino as part of its plan to integrate Internet and offline brands, reports Casinos International.

The Playtech powered site for speakers of both traditional and simplified Chinese will offer the full Circus selection of more than 60 games, streamed live, and a wide range of player incentives.

Peter Nolan, Managing Director of Online for the company, said: "One year on, we are delighted with the success of CircusCasino.com and our new Chinese language casino will give us the opportunity to really enhance the playing experience of our Chinese customer base and grow the brand."

The launch is being promoted with special events at the land Circus Casino locations in Birmingham, Liverpool and Manchester, as well as at one of Stanley's London sites.

Besides the Circus-branded operations, Stanley - part of the Malaysian-based Genting Group - also runs casinos under the Mint and Maxims brands, together with Crockford's, The Colony Club and The Palm Beach in London.

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