Campaign analysis will be better using smartFOCUS


The analysis of email marketing effectivity at online betting exchange group Betfair is to be stepped up using software from the smartFOCUS firm.

Datamonitor reports that the betting company has selected smartFOCUS systems in order to develop more personalised and relevant campaigns targeted on its wide range of customers, from football betting enthusiasts to horse racing punters.

The tasking for smartFOCUS is to provide Betfair with the right information that will enable it to create new insight and understanding of customers and build innovative approaches to drive customer interaction and engagement.

Anton Bell, head of marketing and insight at Betfair, said: "We design and distribute numerous e-mail marketing campaigns that reach millions of potential customers, so it was crucial that we have tools to deliver us the customer insight necessary to personalise campaigns and efficiently analyse results."

Chris Underhill, CEO of smartFOCUS, said: "The UK online gaming sector is an extremely competitive market, and it is important for Betfair to effectively communicate with its customer base with tailored information for each individual. Our systems will ensure that Betfair runs dynamic and tailored campaigns that produce results."

General Gambling News Casino Software

Login to post a comment:


 
 

Click Here to register a new account
 
 

What's going on right now!

5mins ago someone from United States of America United States of America played Area 51

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

  • New Members
    19
  • Members Online
    290
  • Guests
    1,989
  • New Posts
    201

Totals

Casino Of The Month

Casino of the Month

Casino Software

Highest Community Rated Online Casinos
138SunGame
  (24 Ratings)
NextCasino
  (83 Ratings)
Jackpot Party
  (32 Ratings)
Bet365 Games
  (97 Ratings)
CasinoLuck
  (142 Ratings)
Betsson Casino
  (130 Ratings)
Spin Palace Casino
  (67 Ratings)
Guts Casino
  (95 Ratings)
Intertops Casino Classic
  (49 Ratings)
Conan Casino
  (13 Ratings)
ComeOn Casino
  (140 Ratings)
Betsafe Casino
  (101 Ratings)
Unibet Casino
  (74 Ratings)
Thrills Casino
  (68 Ratings)
Mr Green Casino
  (196 Ratings)
EypoBet
  (21 Ratings)
Majestic Slots
  (9 Ratings)
32 Red Casino
  (159 Ratings)
3Dice Casino
  (136 Ratings)
Jackpot Capital
  (84 Ratings)
Vera John Casino
  (114 Ratings)
Casino Saga
  (52 Ratings)
BETAT Casino
  (107 Ratings)
Sin City Casino
  (50 Ratings)
Redbet Casino
  (69 Ratings)
SpilleAutomater
  (40 Ratings)
Virgin Games
  (37 Ratings)
River Nile Casino
  (60 Ratings)
Winner Casino
  (267 Ratings)
Mummys Gold Casino
  (105 Ratings)