Campaign analysis will be better using smartFOCUS

The analysis of email marketing effectivity at online betting exchange group Betfair is to be stepped up using software from the smartFOCUS firm.

Datamonitor reports that the betting company has selected smartFOCUS systems in order to develop more personalised and relevant campaigns targeted on its wide range of customers, from football betting enthusiasts to horse racing punters.

The tasking for smartFOCUS is to provide Betfair with the right information that will enable it to create new insight and understanding of customers and build innovative approaches to drive customer interaction and engagement.

Anton Bell, head of marketing and insight at Betfair, said: "We design and distribute numerous e-mail marketing campaigns that reach millions of potential customers, so it was crucial that we have tools to deliver us the customer insight necessary to personalise campaigns and efficiently analyse results."

Chris Underhill, CEO of smartFOCUS, said: "The UK online gaming sector is an extremely competitive market, and it is important for Betfair to effectively communicate with its customer base with tailored information for each individual. Our systems will ensure that Betfair runs dynamic and tailored campaigns that produce results."

General Gambling News Casino Software

Login to post a comment:


Click Here to register a new account

What's going on right now!

4mins ago someone from United States played Amazon Wild

Casino Of The Month

Casino of the Month

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h


  • New Members
  • Members Online
  • Guests
Highest Community Rated Online Casinos
Guts Casino
  (300 Ratings)
32 Red Casino
  (583 Ratings)
Club USA Casino
  (418 Ratings)
Mr Green Casino
  (397 Ratings)
Buzzluck Casino
  (275 Ratings)
Lucky Red Casino
  (320 Ratings)
  (266 Ratings)
  (266 Ratings)
Raging Bull
  (217 Ratings)
Bet365 Games
  (268 Ratings)
Unibet Casino
  (245 Ratings)
  (268 Ratings)
  (346 Ratings)
Casino Adrenaline
  (168 Ratings)
  (115 Ratings)
Redbet Casino
  (243 Ratings)
Betsson Casino
  (335 Ratings)
  (174 Ratings)
Betsafe Casino
  (318 Ratings)
  (85 Ratings)
Casino Extreme
  (300 Ratings)
Vera John Casino
  (264 Ratings)
ComeOn Casino
  (367 Ratings)
Ladbrokes Casino
  (206 Ratings)
  (207 Ratings)
Bet365 Casino
  (520 Ratings)
Thrills Casino
  (259 Ratings)
Slotty Vegas
  (182 Ratings)
  (454 Ratings)
Sportingbet Casino
  (152 Ratings)

Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus