27th of January 2009 Author: Ava Jackuard
The analysis of email marketing effectivity at online betting exchange group Betfair is to be stepped up using software from the smartFOCUS firm.
Datamonitor reports that the betting company has selected smartFOCUS systems in order to develop more personalised and relevant campaigns targeted on its wide range of customers, from football betting enthusiasts to horse racing punters.
The tasking for smartFOCUS is to provide Betfair with the right information that will enable it to create new insight and understanding of customers and build innovative approaches to drive customer interaction and engagement.
Anton Bell, head of marketing and insight at Betfair, said: "We design and distribute numerous e-mail marketing campaigns that reach millions of potential customers, so it was crucial that we have tools to deliver us the customer insight necessary to personalise campaigns and efficiently analyse results."
Chris Underhill, CEO of smartFOCUS, said: "The UK online gaming sector is an extremely competitive market, and it is important for Betfair to effectively communicate with its customer base with tailored information for each individual. Our systems will ensure that Betfair runs dynamic and tailored campaigns that produce results."
General Gambling News Casino Software
29th of January 2009
4th of November 2008
16th of September 2014
8th of August 2014
21st of July 2014
5th of August 2014
22nd of July 2014
21st of August 2014
28th of August 2014
Disclaimer Contact Us Privacy Gambling Help Site Map
LatestCasinoBonuses.com © 2006-2014
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here