Campaign analysis will be better using smartFOCUS


The analysis of email marketing effectivity at online betting exchange group Betfair is to be stepped up using software from the smartFOCUS firm.

Datamonitor reports that the betting company has selected smartFOCUS systems in order to develop more personalised and relevant campaigns targeted on its wide range of customers, from football betting enthusiasts to horse racing punters.

The tasking for smartFOCUS is to provide Betfair with the right information that will enable it to create new insight and understanding of customers and build innovative approaches to drive customer interaction and engagement.

Anton Bell, head of marketing and insight at Betfair, said: "We design and distribute numerous e-mail marketing campaigns that reach millions of potential customers, so it was crucial that we have tools to deliver us the customer insight necessary to personalise campaigns and efficiently analyse results."

Chris Underhill, CEO of smartFOCUS, said: "The UK online gaming sector is an extremely competitive market, and it is important for Betfair to effectively communicate with its customer base with tailored information for each individual. Our systems will ensure that Betfair runs dynamic and tailored campaigns that produce results."

General Gambling News Casino Software

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

5mins ago someone from United States played The Three Musketeers

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    21
  • Members Online
    324
  • Guests
    1,963
Highest Community Rated Online Casinos
NextCasino
  (126 Ratings)
Bet365 Games
  (151 Ratings)
CasinoLuck
  (199 Ratings)
Betsson Casino
  (191 Ratings)
Unibet Casino
  (116 Ratings)
Redbet Casino
  (122 Ratings)
Spin Palace Casino
  (104 Ratings)
Slotty Vegas
  (92 Ratings)
Guts Casino
  (149 Ratings)
Mr Green Casino
  (258 Ratings)
Betsafe Casino
  (168 Ratings)
32 Red Casino
  (274 Ratings)
ComeOn Casino
  (211 Ratings)
BitCasino.io
  (153 Ratings)
Winner Casino
  (318 Ratings)
Vera John Casino
  (160 Ratings)
Intertops Casino Classic
  (97 Ratings)
Sin City Casino
  (81 Ratings)
Jetbull Casino
  (90 Ratings)
Liberty Slots Casino
  (153 Ratings)
Thrills Casino
  (114 Ratings)
Intertops Red Casino
  (108 Ratings)
Ladbrokes Casino
  (141 Ratings)
Casumo
  (111 Ratings)
BETAT Casino
  (174 Ratings)
Whitebet Casino
  (81 Ratings)
PlayHippo
  (63 Ratings)
3Dice Casino
  (230 Ratings)
Slotland
  (272 Ratings)
River Nile Casino
  (90 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus