Campaign analysis will be better using smartFOCUS


The analysis of email marketing effectivity at online betting exchange group Betfair is to be stepped up using software from the smartFOCUS firm.

Datamonitor reports that the betting company has selected smartFOCUS systems in order to develop more personalised and relevant campaigns targeted on its wide range of customers, from football betting enthusiasts to horse racing punters.

The tasking for smartFOCUS is to provide Betfair with the right information that will enable it to create new insight and understanding of customers and build innovative approaches to drive customer interaction and engagement.

Anton Bell, head of marketing and insight at Betfair, said: "We design and distribute numerous e-mail marketing campaigns that reach millions of potential customers, so it was crucial that we have tools to deliver us the customer insight necessary to personalise campaigns and efficiently analyse results."

Chris Underhill, CEO of smartFOCUS, said: "The UK online gaming sector is an extremely competitive market, and it is important for Betfair to effectively communicate with its customer base with tailored information for each individual. Our systems will ensure that Betfair runs dynamic and tailored campaigns that produce results."

General Gambling News Casino Software

Login to post a comment:


 
 

Click Here to register a new account
 
 

What's going on right now!

4mins ago someone from United Kingdom United Kingdom played Ca$hino

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

  • New Members
    19
  • Members Online
    260
  • Guests
    1,765
  • New Posts
    216

Totals

Casino Of The Month

Casino of the Month

Casino Software

Highest Community Rated Online Casinos
138SunGame
  (24 Ratings)
NextCasino
  (83 Ratings)
Jackpot Party
  (32 Ratings)
Bet365 Games
  (97 Ratings)
CasinoLuck
  (142 Ratings)
Funbet
  (11 Ratings)
Betsson Casino
  (130 Ratings)
Guts Casino
  (96 Ratings)
Intertops Casino Classic
  (51 Ratings)
Spin Palace Casino
  (69 Ratings)
Conan Casino
  (13 Ratings)
Betsafe Casino
  (101 Ratings)
ComeOn Casino
  (141 Ratings)
Unibet Casino
  (75 Ratings)
Thrills Casino
  (69 Ratings)
Mr Green Casino
  (197 Ratings)
Jackpot Capital
  (85 Ratings)
32 Red Casino
  (161 Ratings)
Vera John Casino
  (115 Ratings)
Casino Saga
  (52 Ratings)
Redbet Casino
  (70 Ratings)
BETAT Casino
  (107 Ratings)
3Dice Casino
  (140 Ratings)
Sin City Casino
  (50 Ratings)
Liberty Slots Casino
  (93 Ratings)
Virgin Games
  (37 Ratings)
River Nile Casino
  (60 Ratings)
Winner Casino
  (269 Ratings)
Mummys Gold Casino
  (105 Ratings)
BetVictor Casino
  (109 Ratings)