Brightshare get the seal of approval

Jackpot Factory group's affiliate arm meets high professional requirements

BrightShare Ltd. operating as has become the third online gambling affiliate program to receive eCOGRA’s Affiliate Trust seal following rigorous inspection and monitoring by the independent player protection and standards body's professional compliance teams.

BrightShare handles the affiliate marketing activities of the popular Jackpot Factory group, which owns nine online gambling brands including five online casinos featuring Microgaming’s Viper download and Flash instant play software, a multiplayer poker room, an online bingo hall and two mobile casinos.

Like eCOGRA’s accreditation process for gambling site operators, the recently introduced affiliate service provides detailed best practice business standards, backed by a strict inspection and monitoring process. Approved affiliate programs are entitled to display the eCOGRA Affiliate Trust Seal, marking the holder's success in achieving the required levels of integrity and efficiency.

The standards attached to the seal have been specifically designed for affiliate program operations, a Brightshare spokesman said.

To display the new seal, affiliate programs must demonstrate that their program establishes, enforces and monitors best practice standards. Specifically, they must show that they calculate affiliate revenue accurately and make payments promptly, communicate efficiently and that they have controls in place to accurately link players to affiliates.

Although there are others monitoring affiliate programs, eCOGRA provides the most public, structured and formal on-site inspection approach, ensuring adherence to consistent standards through regular monitoring and full annual reviews carried out by appropriately qualified audit and accounting professionals.

Congratulating BrightShare on achieving accreditation, eCOGRA CEO Andrew Beveridge said his compliance teams had been impressed with the high levels of efficiency encountered during their on-site and in-depth study of BrightShare operations.

He added that the credibility of the Affiliate Trust seal, and the improvement in business that this could deliver had resulted in a growing number of applicants.

"eCOGRA's independent directors are very pleased with the positive response by affiliate programs to this custom-designed addition to our services, which indicates a real desire among the programs to measure themselves against practical international benchmarks through independent audits," he said.

Lloyd Apter, affiliate manager for BrightShare, said that affiliate programs occupied a critically important role in the successful operation of online gambling companies, and that this made professionally defined standards and business processes essential.

"eCOGRA has provided BrightShare with a valuable level of confidence that our program can and does meet the highest industry standards," he said. "The ongoing review and inspection service helps us to maintain those standards for the benefit of our primary customers - the affiliate marketer and the operator."

General Gambling News

Login to post a comment:


Click Here to register a new account

What's going on right now!

Casino Of The Month

Casino of the Month

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h


  • New Members
  • Members Online
  • Guests
Highest Community Rated Online Casinos
Guts Casino
  (305 Ratings)
32 Red Casino
  (587 Ratings)
Club USA Casino
  (422 Ratings)
Mr Green Casino
  (402 Ratings)
Buzzluck Casino
  (279 Ratings)
Lucky Red Casino
  (320 Ratings)
  (270 Ratings)
  (270 Ratings)
Bet365 Games
  (269 Ratings)
Raging Bull
  (218 Ratings)
Unibet Casino
  (245 Ratings)
  (268 Ratings)
  (350 Ratings)
Casino Adrenaline
  (174 Ratings)
  (119 Ratings)
Redbet Casino
  (245 Ratings)
Betsson Casino
  (338 Ratings)
  (177 Ratings)
Betsafe Casino
  (322 Ratings)
  (89 Ratings)
Casino Extreme
  (302 Ratings)
Vera John Casino
  (266 Ratings)
ComeOn Casino
  (372 Ratings)
Ladbrokes Casino
  (208 Ratings)
Bet365 Casino
  (523 Ratings)
Slotty Vegas
  (187 Ratings)
  (208 Ratings)
Thrills Casino
  (264 Ratings)
  (456 Ratings)
Sportingbet Casino
  (155 Ratings)

Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus