Brightshare get the seal of approval


Jackpot Factory group's affiliate arm meets high professional requirements

BrightShare Ltd. operating as Brightshare.com has become the third online gambling affiliate program to receive eCOGRA’s Affiliate Trust seal following rigorous inspection and monitoring by the independent player protection and standards body's professional compliance teams.

BrightShare handles the affiliate marketing activities of the popular Jackpot Factory group, which owns nine online gambling brands including five online casinos featuring Microgaming’s Viper download and Flash instant play software, a multiplayer poker room, an online bingo hall and two mobile casinos.

Like eCOGRA’s accreditation process for gambling site operators, the recently introduced affiliate service provides detailed best practice business standards, backed by a strict inspection and monitoring process. Approved affiliate programs are entitled to display the eCOGRA Affiliate Trust Seal, marking the holder's success in achieving the required levels of integrity and efficiency.

The standards attached to the seal have been specifically designed for affiliate program operations, a Brightshare spokesman said.

To display the new seal, affiliate programs must demonstrate that their program establishes, enforces and monitors best practice standards. Specifically, they must show that they calculate affiliate revenue accurately and make payments promptly, communicate efficiently and that they have controls in place to accurately link players to affiliates.

Although there are others monitoring affiliate programs, eCOGRA provides the most public, structured and formal on-site inspection approach, ensuring adherence to consistent standards through regular monitoring and full annual reviews carried out by appropriately qualified audit and accounting professionals.

Congratulating BrightShare on achieving accreditation, eCOGRA CEO Andrew Beveridge said his compliance teams had been impressed with the high levels of efficiency encountered during their on-site and in-depth study of BrightShare operations.

He added that the credibility of the Affiliate Trust seal, and the improvement in business that this could deliver had resulted in a growing number of applicants.

"eCOGRA's independent directors are very pleased with the positive response by affiliate programs to this custom-designed addition to our services, which indicates a real desire among the programs to measure themselves against practical international benchmarks through independent audits," he said.

Lloyd Apter, affiliate manager for BrightShare, said that affiliate programs occupied a critically important role in the successful operation of online gambling companies, and that this made professionally defined standards and business processes essential.

"eCOGRA has provided BrightShare with a valuable level of confidence that our program can and does meet the highest industry standards," he said. "The ongoing review and inspection service helps us to maintain those standards for the benefit of our primary customers - the affiliate marketer and the operator."

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from Canada played Avalon 2 - The Quest for the Grail

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    27
  • Members Online
    345
  • Guests
    1,931
Highest Community Rated Online Casinos
NextCasino
  (142 Ratings)
Bet365 Games
  (160 Ratings)
Unibet Casino
  (124 Ratings)
CasinoLuck
  (215 Ratings)
Betsson Casino
  (205 Ratings)
Redbet Casino
  (137 Ratings)
Spin Palace Casino
  (112 Ratings)
Betsafe Casino
  (177 Ratings)
Mr Green Casino
  (272 Ratings)
Slotty Vegas
  (103 Ratings)
32 Red Casino
  (294 Ratings)
Guts Casino
  (168 Ratings)
Liberty Slots Casino
  (171 Ratings)
Winner Casino
  (330 Ratings)
BitCasino.io
  (166 Ratings)
ComeOn Casino
  (231 Ratings)
Sin City Casino
  (94 Ratings)
Intertops Red Casino
  (120 Ratings)
Vera John Casino
  (169 Ratings)
BETAT Casino
  (188 Ratings)
Thrills Casino
  (126 Ratings)
Intertops Casino Classic
  (107 Ratings)
Casumo
  (128 Ratings)
Ladbrokes Casino
  (149 Ratings)
Royal Vegas Casino
  (128 Ratings)
Jetbull Casino
  (101 Ratings)
Whitebet Casino
  (87 Ratings)
Slotland
  (292 Ratings)
Vegas Red Casino
  (185 Ratings)
InterCasino
  (133 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus