21st of January 2010 Author: Natalie Stephanopoulos
Top branding consultants Michael Peters & Partners engaged in revamp
InterPoker, the online poker arm of veteran online gambling company InterCasino, announces that it is to launch a complete brand overhaul in the third week February 2010.
The new brand will replace the original look and feel created back in 2002, and is part of a major re-launch project that includes updated websites for both InterCasino and InterPoker and a so far secret player promotion that the company claims will be a world-first for the online gaming industry.
The new website will launch on 24th February 2010, and is the work of the highly respected international branding consultants Michael Peters & Partners.
Alexandra Gal, vice president of global marketing for InterPoker said this week: “We are really excited to be unveiling the new InterPoker website next month and are confident that players will love playing their favourite games on the site, with its contemporary, stylish and striking new design.
“The new site is the result of player feedback and a signal of our continued commitment to offering players the very best poker gaming experience in the industry. That now means an extraordinary new site, in addition to the amazing promotions and bonuses that we will of course continue to offer.”
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