Botsphere signs up Stan James

Price optimisation software licensing deal concluded

News from EiG and the price optimisation software developer Botsphere is that it has signed up leading UK bookmaker Stan James as a licensee for its Right Price product.

The Botsphere system was developed by the same team that created the popular Oddschecker product, and Stan James joins another leading bookie - Victor Chandler - in using it.

Botsphere director Stewart Vassie said at EiG this week: "The explosion in In-Running betting demands new technology, with Botsphere taking price optimisation to a new level." He revealed that RightPrice has algorithmic pricing according to both set criteria and trading strategies.

The Gibraltar-based Stan James Call Centre handles thousands of calls every day, dealing with a wide variety of bets and markets and including In-Running and Special Bets.

Right Price automates the trading operations of sportsbooks, creating events, markets and outcomes, pricing through both the pre-market and in-running and then resulting. Users and trading management control the prices offered using algorithms and trading strategies.

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