After complaints regarding ads from Unibet and Vera&John Casino, the Swedish Gaming Industry Ethical Council made guideline changes limiting bonus offers to no more than $32 (Swedish Kronor equivalent).
The operators received some flak for ads in October that violated International Chamber of Commerce (ICC) regulations in terms of advertising and marketing.
Both Unibet and Vera&John created ads that were in violation of articles 1 and 5 of ICC advertising rules.
