3rd of February 2011 Author: Ava Jackuard
Agreement to expire in two years
A new industry partnership has been closed this week – and this time it’s for live dealer online games. Namely, a two-year deal has been inked between Live Dealer gaming specialist, Evolution Gaming and Scandinavian online gaming operator Betsafe, according to which Evolution’s live dealer online blackjack, baccarat and roulette games will become available at betsafe.com.
The new live games will receive top level of exposure on Betsafe’s site, and they will be accessible via a dedicated ‘tab’ at betsafe.com.
"We expect Evolution’s offering to generate significant incremental revenues. At the same time, Evolution games will serve as a cost-efficient marketing tool and a way to further localise our offering,” stated Henrik Persson, Betsafe CEO, adding: “We see Evolution’s Live Games as an important and strategic top-level offering. Of course, they will further enrich the Betsafe offer to existing customers. At the same time these games are proven to attract new demographics including, but not limited to, high rollers.”
In front of Evolution, the company CEO Jens von Bahr, commented: “We are delighted to be working with Betsafe; they have an impressive track record and an excellent understanding of marketing and execution in the online gaming world. I am confident we will see further innovative and localised live offerings emerging from our partnership over time."
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