Betfair's 'Happy Hour' Promotion under ASA Investigation


The Association announced publishing of findings shortly

The Advertising Standards Association (ASA) has commenced an investigation of the Betfair’s reportedly bungled promo which caused a lot of commotion towards the end of last year and resulted in one or more public complaints with the Britain's advertising regulator.

Matt Wilson, ASA spokesman, responded to an enquiry this week with the following words: "Further to your query, the ASA did launch a formal investigation into the Betfair “Casino happy hour promotion”. We will be publishing our findings in this case shortly."

Gambling forums and message boards on the web were inundated with complaints that Betfair withdrew its obviously badly designed promo which gave players an advantage, and then made a number of contentious decisions referring to player account balances, although the players claimed they had acted in accordance with the promo T&Cs.

Great public attention was already given to an infamous incident when a Portuguese player complained that Euro 32 000 was 'reclaimed' from his bank account by the gambling group. As a result, he launched complaints with various banking and licensing jurisdictions and trade bodies.

The lack of public statements on the row by Betfair further aggravates the case. This is a surprising development in view of the large number of complaints and the general negative impression about the way of dealing with the debacle.

The player community is rather interested in the case and will keenly follow the outcome of the ASA investigation. Although ASA cannot issue penalties, its decisions receive a lot of public attention, and a negative outcome of the Betfair investigation could worsen an already serious PR problem. (See ASA sanctions here: http://www.asa.org.uk/ASA-action/Sanctions.aspx)

The industry has already seen similar cases, such as one that occurred some years ago when a major online gambling company erred on a promo, but covered the resulting multi-million dollar costs itself instead of passing them on through disqualifications on players who had participated.

General Gambling News Promotions & Bonuses

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from United Kingdom played Fire Rescue

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    21
  • Members Online
    405
  • Guests
    2,067
Highest Community Rated Online Casinos
NextCasino
  (123 Ratings)
Bet365 Games
  (147 Ratings)
CasinoLuck
  (195 Ratings)
Betsson Casino
  (189 Ratings)
Unibet Casino
  (112 Ratings)
Redbet Casino
  (117 Ratings)
Slotty Vegas
  (89 Ratings)
Guts Casino
  (144 Ratings)
Spin Palace Casino
  (100 Ratings)
Betsafe Casino
  (166 Ratings)
Mr Green Casino
  (253 Ratings)
32 Red Casino
  (267 Ratings)
ComeOn Casino
  (206 Ratings)
BitCasino.io
  (151 Ratings)
Winner Casino
  (315 Ratings)
Intertops Casino Classic
  (94 Ratings)
Liberty Slots Casino
  (144 Ratings)
Thrills Casino
  (109 Ratings)
Intertops Red Casino
  (105 Ratings)
Vera John Casino
  (156 Ratings)
Jetbull Casino
  (88 Ratings)
Casumo
  (109 Ratings)
Sin City Casino
  (77 Ratings)
Ladbrokes Casino
  (136 Ratings)
BETAT Casino
  (172 Ratings)
Whitebet Casino
  (76 Ratings)
PlayHippo
  (63 Ratings)
3Dice Casino
  (225 Ratings)
Slotland
  (265 Ratings)
Ruby Fortune Casino
  (123 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus