Betfair wants to make the most of paid search initiative

The giant international betting exchange Betfair became one of the first online gambling firms to seek an agency to handle its paid search account this week, following Google's decision to liberalise its UK gambling advertising rules, reports the marketing trade publication Revolution.

The company has let it be known that it is in the market for a specialised agency to handle its likely substantial paid search account ahead of an anticipated flurry of pitches in the gambling sector.

Industry observers and analysts are predicting strong support from gambling companies for the Google UK liberation, which could bring the massive search engine up to GBP 300 million in additional revenues.

General Gambling News

Login to post a comment:


Click Here to register a new account

What's going on right now!

2mins ago someone from United States read Plenty Jackpots - BLACKLISTED review

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h


  • New Members
  • Members Online
  • Guests
Highest Community Rated Online Casinos
Guts Casino
  (334 Ratings)
32 Red Casino
  (616 Ratings)
Lucky Red Casino
  (341 Ratings)
BETAT Casino
  (333 Ratings)
Club USA Casino
  (452 Ratings)
Mr Green Casino
  (433 Ratings)
Buzzluck Casino
  (301 Ratings)
  (290 Ratings)
  (296 Ratings)
Raging Bull
  (245 Ratings)
Bet365 Games
  (288 Ratings)
Casino Adrenaline
  (204 Ratings)
Unibet Casino
  (259 Ratings)
  (292 Ratings)
  (379 Ratings)
  (141 Ratings)
  (128 Ratings)
Betsson Casino
  (359 Ratings)
Redbet Casino
  (266 Ratings)
Betsafe Casino
  (343 Ratings)
  (186 Ratings)
Casino Extreme
  (317 Ratings)
Vera John Casino
  (279 Ratings)
ComeOn Casino
  (393 Ratings)
Bet365 Casino
  (549 Ratings)
Slotty Vegas
  (203 Ratings)
Thrills Casino
  (291 Ratings)
  (217 Ratings)
Sportingbet Casino
  (162 Ratings)
Intertops Red Casino
  (199 Ratings)

Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus