Betfair wants to make the most of paid search initiative


The giant international betting exchange Betfair became one of the first online gambling firms to seek an agency to handle its paid search account this week, following Google's decision to liberalise its UK gambling advertising rules, reports the marketing trade publication Revolution.

The company has let it be known that it is in the market for a specialised agency to handle its likely substantial paid search account ahead of an anticipated flurry of pitches in the gambling sector.

Industry observers and analysts are predicting strong support from gambling companies for the Google UK liberation, which could bring the massive search engine up to GBP 300 million in additional revenues.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from United States read article Collect Points and be Rewarded: bet365’s Slot Club

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    17
  • Members Online
    393
  • Guests
    1,787
Highest Community Rated Online Casinos
SlotsMillion
  (122 Ratings)
32 Red Casino
  (396 Ratings)
Guts Casino
  (219 Ratings)
Club USA Casino
  (321 Ratings)
Mr Green Casino
  (338 Ratings)
Buzzluck Casino
  (194 Ratings)
Lucky Red Casino
  (253 Ratings)
Videoslots.com
  (190 Ratings)
Nexxedge
  (72 Ratings)
Bet365 Games
  (203 Ratings)
NextCasino
  (199 Ratings)
Unibet Casino
  (178 Ratings)
CasinoLuck
  (267 Ratings)
Betsson Casino
  (260 Ratings)
Redbet Casino
  (190 Ratings)
Betsafe Casino
  (235 Ratings)
ComeOn Casino
  (298 Ratings)
Spin Palace Casino
  (139 Ratings)
Casino Extreme
  (203 Ratings)
Raging Bull
  (111 Ratings)
Vera John Casino
  (211 Ratings)
Intertops Red Casino
  (146 Ratings)
Thrills Casino
  (176 Ratings)
Slotty Vegas
  (142 Ratings)
Slotland
  (371 Ratings)
BETAT Casino
  (234 Ratings)
Royal Panda
  (146 Ratings)
Ladbrokes Casino
  (171 Ratings)
Casino Saga
  (124 Ratings)
Winner Casino
  (373 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus