Betfair wants to make the most of paid search initiative


The giant international betting exchange Betfair became one of the first online gambling firms to seek an agency to handle its paid search account this week, following Google's decision to liberalise its UK gambling advertising rules, reports the marketing trade publication Revolution.

The company has let it be known that it is in the market for a specialised agency to handle its likely substantial paid search account ahead of an anticipated flurry of pitches in the gambling sector.

Industry observers and analysts are predicting strong support from gambling companies for the Google UK liberation, which could bring the massive search engine up to GBP 300 million in additional revenues.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from China read Crazy Vegas review

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    34
  • Members Online
    407
  • Guests
    1,670
Highest Community Rated Online Casinos
BETAT Casino
  (207 Ratings)
SlotsMillion
  (67 Ratings)
32 Red Casino
  (336 Ratings)
Guts Casino
  (195 Ratings)
Club USA Casino
  (271 Ratings)
Mr Green Casino
  (298 Ratings)
Buzzluck Casino
  (169 Ratings)
Lucky Red Casino
  (218 Ratings)
Videoslots.com
  (158 Ratings)
NextCasino
  (164 Ratings)
Bet365 Games
  (183 Ratings)
Bohemia Casino
  (11 Ratings)
Unibet Casino
  (155 Ratings)
CasinoLuck
  (240 Ratings)
Betsson Casino
  (228 Ratings)
Betsafe Casino
  (200 Ratings)
Redbet Casino
  (165 Ratings)
Spin Palace Casino
  (124 Ratings)
Casino Extreme
  (175 Ratings)
ComeOn Casino
  (264 Ratings)
Slotty Vegas
  (120 Ratings)
Intertops Red Casino
  (130 Ratings)
Sin City Casino
  (110 Ratings)
Vera John Casino
  (189 Ratings)
Intertops Casino Classic
  (117 Ratings)
Thrills Casino
  (145 Ratings)
Winner Casino
  (357 Ratings)
770red
  (17 Ratings)
Ladbrokes Casino
  (161 Ratings)
Slotland
  (324 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus