Betfair wants to make the most of paid search initiative


The giant international betting exchange Betfair became one of the first online gambling firms to seek an agency to handle its paid search account this week, following Google's decision to liberalise its UK gambling advertising rules, reports the marketing trade publication Revolution.

The company has let it be known that it is in the market for a specialised agency to handle its likely substantial paid search account ahead of an anticipated flurry of pitches in the gambling sector.

Industry observers and analysts are predicting strong support from gambling companies for the Google UK liberation, which could bring the massive search engine up to GBP 300 million in additional revenues.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

1mins ago someone from United States played Diamonds Downunder

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    19
  • Members Online
    415
  • Guests
    1,509
Highest Community Rated Online Casinos
SlotsMillion
  (99 Ratings)
32 Red Casino
  (365 Ratings)
Guts Casino
  (205 Ratings)
Club USA Casino
  (296 Ratings)
Mr Green Casino
  (314 Ratings)
Buzzluck Casino
  (185 Ratings)
Lucky Red Casino
  (235 Ratings)
Videoslots.com
  (176 Ratings)
BETAT Casino
  (221 Ratings)
NextCasino
  (173 Ratings)
Bet365 Games
  (195 Ratings)
Unibet Casino
  (165 Ratings)
CasinoLuck
  (246 Ratings)
Betsson Casino
  (239 Ratings)
Betsafe Casino
  (214 Ratings)
Redbet Casino
  (175 Ratings)
ComeOn Casino
  (282 Ratings)
Spin Palace Casino
  (130 Ratings)
Casino Extreme
  (185 Ratings)
Intertops Red Casino
  (140 Ratings)
Slotty Vegas
  (128 Ratings)
Vera John Casino
  (199 Ratings)
Thrills Casino
  (159 Ratings)
Slotland
  (345 Ratings)
Sin City Casino
  (113 Ratings)
Ladbrokes Casino
  (167 Ratings)
Hello Casino
  (94 Ratings)
Liberty Slots Casino
  (215 Ratings)
Winner Casino
  (364 Ratings)
Intertops Casino Classic
  (122 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus