Betfair wants to make the most of paid search initiative


The giant international betting exchange Betfair became one of the first online gambling firms to seek an agency to handle its paid search account this week, following Google's decision to liberalise its UK gambling advertising rules, reports the marketing trade publication Revolution.

The company has let it be known that it is in the market for a specialised agency to handle its likely substantial paid search account ahead of an anticipated flurry of pitches in the gambling sector.

Industry observers and analysts are predicting strong support from gambling companies for the Google UK liberation, which could bring the massive search engine up to GBP 300 million in additional revenues.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account
 
 

What's going on right now!

5mins ago someone from United States of America United States of America played 2Can

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

  • New Members
    24
  • Members Online
    295
  • Guests
    1,918
  • New Posts
    200

Totals

Casino Of The Month

Casino of the Month

Casino Software

Highest Community Rated Online Casinos
138SunGame
  (24 Ratings)
NextCasino
  (83 Ratings)
Jackpot Party
  (32 Ratings)
Bet365 Games
  (97 Ratings)
CasinoLuck
  (142 Ratings)
Betsson Casino
  (130 Ratings)
Guts Casino
  (95 Ratings)
Intertops Casino Classic
  (50 Ratings)
Spin Palace Casino
  (69 Ratings)
Conan Casino
  (13 Ratings)
ComeOn Casino
  (140 Ratings)
Betsafe Casino
  (101 Ratings)
Unibet Casino
  (74 Ratings)
Thrills Casino
  (68 Ratings)
Mr Green Casino
  (196 Ratings)
Jackpot Capital
  (85 Ratings)
32 Red Casino
  (159 Ratings)
Vera John Casino
  (114 Ratings)
Casino Saga
  (52 Ratings)
Redbet Casino
  (70 Ratings)
BETAT Casino
  (107 Ratings)
3Dice Casino
  (138 Ratings)
Sin City Casino
  (50 Ratings)
Winner Casino
  (268 Ratings)
Virgin Games
  (37 Ratings)
River Nile Casino
  (60 Ratings)
Mummys Gold Casino
  (105 Ratings)
BetVictor Casino
  (108 Ratings)
Casino Royale24
  (114 Ratings)
Casumo
  (64 Ratings)