Betfair wants to make the most of paid search initiative


The giant international betting exchange Betfair became one of the first online gambling firms to seek an agency to handle its paid search account this week, following Google's decision to liberalise its UK gambling advertising rules, reports the marketing trade publication Revolution.

The company has let it be known that it is in the market for a specialised agency to handle its likely substantial paid search account ahead of an anticipated flurry of pitches in the gambling sector.

Industry observers and analysts are predicting strong support from gambling companies for the Google UK liberation, which could bring the massive search engine up to GBP 300 million in additional revenues.

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from United States played Best Things in Life

Casino Of The Month

Casino of the Month

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

Totals

  • New Members
    37
  • Members Online
    391
  • Guests
    1,651
Highest Community Rated Online Casinos
Guts Casino
  (273 Ratings)
32 Red Casino
  (513 Ratings)
Club USA Casino
  (384 Ratings)
Mr Green Casino
  (377 Ratings)
Buzzluck Casino
  (249 Ratings)
Lucky Red Casino
  (297 Ratings)
Videoslots.com
  (245 Ratings)
Bet365 Games
  (242 Ratings)
CasinoRoom
  (244 Ratings)
Unibet Casino
  (223 Ratings)
Raging Bull
  (175 Ratings)
NextCasino
  (244 Ratings)
CasinoLuck
  (318 Ratings)
SlotsMillion
  (157 Ratings)
Betsson Casino
  (313 Ratings)
TradaCasino
  (99 Ratings)
Redbet Casino
  (228 Ratings)
Betsafe Casino
  (291 Ratings)
Betspin
  (24 Ratings)
Vera John Casino
  (247 Ratings)
Casino Extreme
  (263 Ratings)
ComeOn Casino
  (349 Ratings)
Thrills Casino
  (237 Ratings)
Ladbrokes Casino
  (200 Ratings)
InterCasino
  (196 Ratings)
Bet365 Casino
  (489 Ratings)
Intertops Red Casino
  (172 Ratings)
Omni Slots
  (57 Ratings)
Chance Hill
  (54 Ratings)
Slotland
  (423 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus