Betfair to sponsor Ascot 2009


The online betting exchange Betfair has committed to taking over the Ascot 2009's King George VI & Queen Elizabeth Stakes sponsorship, and next July the race will carry a prize of GBP 1 million for the first time - a significant increase on 2008's GBP 850 000.

The UK-based firm is buying not just into a summer highlight of British racing – but into aristocratic circles. Ascot is owned by the British Crown, and until 2006 the July race had been sponsored for more than 20 years by the international diamond company De Beers. Queen Elizabeth II gave her consent in 1975 for "Diamond" to be included in the race's name.

The Betfair sponsorship is set to run initially for five years, and includes the rights to advertise widely....but not in the exclusive Royal Enclosure.

Royal Ascot's chief executive, Charles Bennett, explained: "The King George VI & Queen Elizabeth Stakes is the headline agreement in a substantial seven-figure deal over five years that Ascot and Betfair believe will develop into a wider commercial relationship."

The contest will be the centrepiece of what will now be "Betfair Weekend at Ascot," while Betfair will also be sponsoring the Ascot Chase next February.

Stephen Burn, Betfair's director of horseracing, said: "We are very pleased that Ascot understand our business and are keen to work with us in a way that we have been hoping to work with racing for such a long time – the Ascot executive has been very forward thinking. It had never been our intention to try to slap our name in front of the King George. This is a ground-breaking agreement, especially as it takes us up to and beyond the course's historic tercentenary in 2011."

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

3mins ago someone from United States played Marilyn Monroe

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    19
  • Members Online
    354
  • Guests
    1,825
Highest Community Rated Online Casinos
NextCasino
  (152 Ratings)
Bet365 Games
  (165 Ratings)
Unibet Casino
  (133 Ratings)
CasinoLuck
  (218 Ratings)
Betsson Casino
  (210 Ratings)
Spin Palace Casino
  (117 Ratings)
Betsafe Casino
  (181 Ratings)
Mr Green Casino
  (281 Ratings)
Redbet Casino
  (147 Ratings)
Guts Casino
  (174 Ratings)
Slotty Vegas
  (111 Ratings)
Sin City Casino
  (99 Ratings)
32 Red Casino
  (305 Ratings)
Vera John Casino
  (176 Ratings)
Winner Casino
  (340 Ratings)
Intertops Red Casino
  (121 Ratings)
BETAT Casino
  (191 Ratings)
ComeOn Casino
  (237 Ratings)
Tetraplay Casino
  (26 Ratings)
24hBet
  (26 Ratings)
Osiris Casino
  (32 Ratings)
Liberty Slots Casino
  (183 Ratings)
Thrills Casino
  (132 Ratings)
Casumo
  (135 Ratings)
Intertops Casino Classic
  (109 Ratings)
Ladbrokes Casino
  (155 Ratings)
Panther Casino
  (6 Ratings)
Royal Vegas Casino
  (132 Ratings)
Jetbull Casino
  (103 Ratings)
Vegas Red Casino
  (190 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus