Betfair makes deal with WagerWorks

iGaming software provider WagerWorks/IGT in the UK has announced a successful deal to supply major betting exchange and online gambling operator Betfair with premium branded game content.

The games will be integrated into BetfaIr's Orbis Fixed Odds Gaming Framework (FOGF) platform.

A Wagerworks spokesman said that partnering with WagerWorks enables Betfair to increase the popular appeal of its offering by including household name game titles such as Cleopatra, Monopoly with Pass "Go" Bonus, Cluedo and Wheel of Fortune Hollywood Edition.

Tom Kenny, Commercial Director of WagerWorks, said: "Betfair has long been recognised as the world's leading Betting Exchange company and WagerWorks is proud to have been chosen to help deliver Betfair's business strategy. We are confident that our games will further enhance Betfair's customers' experience, helping to increase customer recruitment & retention, betting turnover and profitability."

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